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Casual Articles - Understanding AT&T / SBC's New Yellow Pages Discount Policies
The wrong entertainment can ruin an event and, worse yet, project the wrong image about your organization. The right entertainment creates a positive buzz among participants and a favorable impression about your company or non-profit.How do you tell right from wrong when booking entertainment? The more you know – both about your event and the talent available – the better off you will be.1. Know your objective. What do you want your event to say about your organization? Do you want to come across as cutting-edge and daring, or is a more conservative image more appropriate? Choose entertai
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offere
TAPE TIPSSuccessful digitizing and embroideryWHEN TO CHOOSE EMBROIDERYWhen considering the best method for creating a logo or design on a garment or non-apparel item, keep in mind that embroidery offers a rich, textured appearance that will last for years.LOCATIONLeft and Right Chest - The industry standard for design elements is to have the logo on the left chest and any personalization, such as an employee’s name, on the right chest. Sleeve - You might want to consider adding a logo, design or slogan to the left sleeve to ad
The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but the pricing policies are the same in all AT&T directory areas.
The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered
In the article Getting Involved in the Global Development Market (available in full in Latest News at www.globizdev.com) I commented that while tendering skills are critical, in isolation of other key activities success is a lottery.Preparation must remain as a key and ongoing activity if organisations and individuals are to expect success from their tendering involvement.While there is no doubt that some of this preparation may require investment if site visits and the like are to occur, as they need to, not all preparation is costly.So often, when working with some of the smaller o
The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offere
You can make savings as you pay to your employees! Now, which employer would not like to know more about this possibility?? It is not the tricky option of robbing Paul to pay Peter. The savings are affected through genuine, lawful methods.Well, I am talking about payroll accounting software.If you are working or have worked for the Establishment and Pay Roll Section in a large organization, you know how tedious and cumbersome the job of preparing payroll list is! Mostly, it is a time-bound program.So, the priority of any payroll accounting software is to reduce the payroll preparation time.
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offere
In any type of production facility, fire control encompasses a wide range of equipment or systems from building sprinklers to plant site fire departments. A spark detection/extinguishing system must be thought of as part of a plant’s overall security and safety network. Just as a residential alarm system provides protection to a homeowner, a spark detection system provides preventive protection against potential loss of human life, production facilities, equipment and costly downtime.Where do Spark Streams appear?Spark streams in dust collection systems are a very common danger. They are
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offere
Shipping packages internationally can be tedious. Each country sets its own regulations for what can be imported and what documentation is required for customs. Even shipments to Canada and Mexico require customs documentation (what ever happened to NAFTA?). The most common customs documentation may include:1) commercial invoice - this document details the contents of the package, including a description of the item(s), value, weight, quantity, shipper, and receiver (i.e., "consignee")2) power of attorney - this document is signed by the shipper to give the shipping company authorization to act as
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you think a sales person would fib about a price if it would increase their commission?
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