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Casual Articles - How to Create a Unique Selling Proposition for Your Online Business
Your cover letter, in combination with a winning resume, is your primary self-promotional tool and should reflect your main strengths as they apply specifically to the position you are interested in. The following are 15 ways to ensure that your application gets noticed!1. Be concise. Cover letters should be reasonably short and to-the-point. Generally 3 to 4 paragraphs will do to introduce yourself, state what position you are applying for, and why they should choose you. Recruiters almost always have a ton of applications to go through and do not have time to process long documents.2. B
For many centuries Switzerland was the house of genius watch manufacturers that created timepieces of various forms, shapes, designs and complications. These complicated timepieces have written many pages of the watchmaking history and today the story of Swiss watches continues.Some of the world's famous brands create watches that represent a fusion of work of art and technical innovation. Collectors all over the globe strive to bring a piece of history into their homes. Today the Swiss watchmaking business exports more than a half of the world's mechanical watches and continues to expand in all
How good are you at being different and articulating your USP (Unique Selling Proposition)? Why would a potential client want to do business with you instead of your competition?
A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. If you do a great job of distinguishing yourself from your competition, your USP can hurl you to the front of the pack. However, if you adopt a USP that you can't fulfill, your business will die a quick death.
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance needs
When a merchant accepts a credit card from a customer to complete a sale, the customer’s card number, credit card information, the merchant ID and the amount received travel through the bank’s or the processor’s computer network. The merchant can receive the credit card payment from his customer in three ways: when the customer uses the credit card at the terminal; over the Internet, where either the merchant or the customer keys in the necessary credit card information; or through the phone, where the merchant puts in the information. It is the responsibility of the bank or the processor to check with
How good are you at being different and articulating your USP (Unique Selling Proposition)? Why would a potential client want to do business with you instead of your competition?
A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. If you do a great job of distinguishing yourself from your competition, your USP can hurl you to the front of the pack. However, if you adopt a USP that you can't fulfill, your business will die a quick death.
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance need
These last few weeks, I was so interested with a small stall near my residence in Jakarta, Indonesia. That small stall (kios, we say in Indonesian) is always crowded with so many people, starting from 3 o’clock on -- all the way to almost midnight! What are they selling? Fried bananas!Yup “only” fried bananas. After finally tasting the famous fried bananas and reviewing the taste, my husband and I were discussing about reasons why that small stall named “Pontia” shop can be so successful. And from those conclusions we made, I wrote the following article, on Making Your Or
A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. If you do a great job of distinguishing yourself from your competition, your USP can hurl you to the front of the pack. However, if you adopt a USP that you can't fulfill, your business will die a quick death.
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance need
“It is all about relationships”, I said to the woman lawyer with whom I had worked for several months. She was about to open a new law practice. She had some established clients from her previous office. She planned to maintain the relationships with these clients and begin to identify new people to approach.“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” says Bob Burg in his book Endless Referrals. So how do you get people to “know, like and trust” you?It takes many exposures to you to build that trust so
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance need
Here's a little role-play for you. You've had a disagreement with a relative, let's say it's a cousin. You decide to speak to your cousin to try and clear the air. Do you: a) Arrange to meet your cousin in a quiet location and discuss the matter privately. b) Talk to your cousin over the phone talking as loudly as possible to ensure that anyone overhearing can tell how upset you are. c) Arrange a big family gathering and then have a noisy arguement with your cousin, allowing everyone to take sides and join in. It doesn't take a family psychologist to work out tha
During a conversation recently, I asked a friend with a web design business about what makes his business unique. He told me that his competition in his region was focused on one thing -- developing websites for the sole purpose of having an online presence. As a savvy website developer, my friends knows that if your website isn't attracting and converting traffic and thus increasing your business profits, it's simply a pretty online brochure. Consequently, what makes his company different is that he actively pursues strategic alliances with compatible, non-competing businesses so that all of these compatible businesses can drive traffic to each other's sites and band together to make some special promotional offers to their combined client base.
I then asked him what business he thought he was in, and of course, he replied that he was in the website design business. Based on what he told me earlier about how he's connecting businesses and helping them create promotional strategies, I told him he was really in the business of marketing and relationships. He is daring to be different and go above and beyond what
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