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  • Casual Articles - How to Evaluate a Sales Page

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    able product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impen

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    If you are an affiliate looking to promote a product it is very important you are not wasting your time and money on a poor quality product or poorly promoted offer.One key factor in this is the sale letter the merchant provides.

    What is a ‘Sales Letter' Definition:The tool that a direct marketer uses to turn a prospect into a buyer.

    So when we look at evaluating a sales page there are two element.

    The Offer what they are selling at a justified price and this is broken down into 4 parts. Product,price,bonuses and guarantee.

    The Copy This is everything that surrounds the offer.

    A strong offer is vital we can fix a weak offer by adding our own bonuses but thats much more expensive than fixing weak copy. With weak copy you can setup your own pre sale page and promote the strong offer that has great value and bonuses.

    So now we need to Analyze Quality of the Offer: Bonuses

    * Are there bonuses (added value) included?
    * If there are bonuses do they have a value associated with them? (eg.worth $47.97)
    * Is there a Graphic of the bonus? ( people like to see what they are buying even if it is a downloadable product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impend

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    ct marketer uses to turn a prospect into a buyer.

    So when we look at evaluating a sales page there are two element.

    The Offer what they are selling at a justified price and this is broken down into 4 parts. Product,price,bonuses and guarantee.

    The Copy This is everything that surrounds the offer.

    A strong offer is vital we can fix a weak offer by adding our own bonuses but thats much more expensive than fixing weak copy. With weak copy you can setup your own pre sale page and promote the strong offer that has great value and bonuses.

    So now we need to Analyze Quality of the Offer: Bonuses

    * Are there bonuses (added value) included?
    * If there are bonuses do they have a value associated with them? (eg.worth $47.97)
    * Is there a Graphic of the bonus? ( people like to see what they are buying even if it is a downloadable product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impen

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    hat surrounds the offer.

    A strong offer is vital we can fix a weak offer by adding our own bonuses but thats much more expensive than fixing weak copy. With weak copy you can setup your own pre sale page and promote the strong offer that has great value and bonuses.

    So now we need to Analyze Quality of the Offer: Bonuses

    * Are there bonuses (added value) included?
    * If there are bonuses do they have a value associated with them? (eg.worth $47.97)
    * Is there a Graphic of the bonus? ( people like to see what they are buying even if it is a downloadable product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impen

    Venture Capitalism and Funding Your Idea
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    d to Analyze Quality of the Offer: Bonuses

    * Are there bonuses (added value) included?
    * If there are bonuses do they have a value associated with them? (eg.worth $47.97)
    * Is there a Graphic of the bonus? ( people like to see what they are buying even if it is a downloadable product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impen

    Are You Outsourcing Software Development for Cost Savings? Watch Out!
    Many companies choose outsourcing and offshoring of their software development to cut their costs. Although there is nothing wrong with the idea, it is rarely executed correctly to realize the expected results.After listening to well-delivered sales spiels, some managers tend to look at the offshore costs and come to some interesting conclusions. “Hmmm! I could have four software developers for the cost of one”“ or even ““Cheaper, better and faster!”“All true, however, th
    able product)

    Product

    * Is there a graphic of the product?
    * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only)
    * Is there a specific value to the product?(eg.$29.95 instead of $30)
    * Is there an impending event,limited time offer or other call to action used?
    * Is there a risk free guarantee?

    So now we need to Analyze Quality of the Copy:

    * Does the headline start off with benifits to the customer?
    * Questions are often better sales converters than statements. Does the sales letter contain questions?
    * Headlines in quotes are more powerful (even when no one is quoted). Is the headline in quotes? * Is the sales letter broken up with subheadings?
    * Do the subheadings expand or state additional benefits or describe key features?
    * Longer sales letters generally convert better. Is the sales letter long?
    * Does the sales letter contain benefit bullet points?
    * Does the sales letter contain feature bullet points?
    * Does the sales letter contain testimonials "social proof"?
    * A PS/PPS/etc are some of the most read sections. Does the sales letter contain a postscript with hot benefits?

    Let's look at the Buying Process:

    * Is the purchase price at least half-way through the letter?
    * Is there a summary of the offer and benefits just before the price?
    * Are there buy buttons locate

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