Casual Articles - 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site

a. did not understand the power of an email address

b. failed to promote themselves in their routine email correspondence via an email signature file

These two free email marketing strategies are at the fingertips of most business owners, yet many fail to take advantage of either. Here's how you can make the most of these two free strategies:

1. Use an email address containing your domain name. Don't give AOL, Yahoo, Hotmail, Earthlink, GMail, etc. any more free publicity by giving others your email address from one of those services in business settings. Create and use an email address at your business domain name and post that on all of your marketing materials and use that in all of your email correspondence. Many times the only two pieces of information I have about a person are a name and email address. I'm just nosy enough to go and check out the website listed in the domain name just to find out a bit more about what the person offers or does for a living. It becomes much more difficult to determine if I want to do business with someone or get to know that person better if all I have is an AOL or Verizon email address, however.

Why do smart business owners with a website and a domain name fail to use the corresponding email address on a day-to-day basis? Primarily because they don't know how to set it up.

In order to use your domain name's email, you'll need to use an email client, like Outlook, Outlook Express, Eudora, or Thunderbird to send and receive email. You'll also need to log into your webhosting controls for your website hosting account and set up a POP3 email account. Once you have logged in, set up an address, like info@ or yourname@, as well as a password. Your host will also provide you with the incoming and outgoing mail server info. The incoming mail server info will usually be something like pop.yourdomainname.com and the outgoing mail server will usually be something like smtp.yourdomainname.com. If you have difficulty with the setup of your domain name email address, most hosting companies will provide assistance with setting up this email account in the most commonly used email clients or will provide a tutorial on their site.

2. Use an email signature file. Every email program offers the ability to format what's known as a signature file, or a short block of text that is appended to an email that gives the recipient some information about the sender. This is a powerful marketing tool that can be used free of charge and with absolutely no effort, once it is set up correctly. At a minimum, your email signature should contain your name, title, phone number, and website. The effective email signature files contain a compelling offer to drive someone to your website. For example, you might note your free giveaway in your signature file, or invite someone to sign up for your newsletter, or let a recipient know that you have a blog. Most online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

The Winning Employee-Customer Link
In recent years, many in the academic and popular business press have grabbed hold of a very intuitive realization: positive work attitudes and greater commitment and loyalty among employees all feed directly into greater customer satisfaction and loyalty. Why? There are several important reasons.First, when top management advocates the importance of focusing on customer needs and wants, it will be the committed loyal employees (as opposed to indifferent or negative employees) who embrace this vision, take up the customer charge, and actually make i. Create and use an email address at your business domain name and post that on all of your marketing materials and use that in all of your email correspondence. Many times the only two pieces of information I have about a person are a name and email address. I'm just nosy enough to go and check out the website listed in the domain name just to find out a bit more about what the person offers or does for a living. It becomes much more difficult to determine if I want to do business with someone or get to know that person better if all I have is an AOL or Verizon email address, however.

Why do smart business owners with a website and a domain name fail to use the corresponding email address on a day-to-day basis? Primarily because they don't know how to set it up.

In order to use your domain name's email, you'll need to use an email client, like Outlook, Outlook Express, Eudora, or Thunderbird to send and receive email. You'll also need to log into your webhosting controls for your website hosting account and set up a POP3 email account. Once you have logged in, set up an address, like info@ or yourname@, as well as a password. Your host will also provide you with the incoming and outgoing mail server info. The incoming mail server info will usually be something like pop.yourdomainname.com and the outgoing mail server will usually be something like smtp.yourdomainname.com. If you have difficulty with the setup of your domain name email address, most hosting companies will provide assistance with setting up this email account in the most commonly used email clients or will provide a tutorial on their site.

2. Use an email signature file. Every email program offers the ability to format what's known as a signature file, or a short block of text that is appended to an email that gives the recipient some information about the sender. This is a powerful marketing tool that can be used free of charge and with absolutely no effort, once it is set up correctly. At a minimum, your email signature should contain your name, title, phone number, and website. The effective email signature files contain a compelling offer to drive someone to your website. For example, you might note your free giveaway in your signature file, or invite someone to sign up for your newsletter, or let a recipient know that you have a blog. Most online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

Business Brochure Writing: Facts You Need to Know Before You Hire Your Next Marketing Copywriter
Not everyone who can hold a pen – or type on a keyboard – is a professional writer. And certainly not everyone who can write copy for your brochure is a professional marketing copywriter.There are a lot of people out there who say they are copywriters. Who even write some beautiful sentences that appear in print ads or in television scripts. Who do have the gift of writing. Who make their living from their writing. And who may even get awards for their writing. In other words, they are truly professional copywriters.And I don’t want to takerder to use your domain name's email, you'll need to use an email client, like Outlook, Outlook Express, Eudora, or Thunderbird to send and receive email. You'll also need to log into your webhosting controls for your website hosting account and set up a POP3 email account. Once you have logged in, set up an address, like info@ or yourname@, as well as a password. Your host will also provide you with the incoming and outgoing mail server info. The incoming mail server info will usually be something like pop.yourdomainname.com and the outgoing mail server will usually be something like smtp.yourdomainname.com. If you have difficulty with the setup of your domain name email address, most hosting companies will provide assistance with setting up this email account in the most commonly used email clients or will provide a tutorial on their site.

2. Use an email signature file. Every email program offers the ability to format what's known as a signature file, or a short block of text that is appended to an email that gives the recipient some information about the sender. This is a powerful marketing tool that can be used free of charge and with absolutely no effort, once it is set up correctly. At a minimum, your email signature should contain your name, title, phone number, and website. The effective email signature files contain a compelling offer to drive someone to your website. For example, you might note your free giveaway in your signature file, or invite someone to sign up for your newsletter, or let a recipient know that you have a blog. Most online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

Write Your Own Ebook - It is Easier Than You Think
An ebook is one of the easiest things to create to make money with online, but you have to have discipline. It is extremely easy to do, but the hardest part is the dedication to just sit down and write daily.Think about this:True or False?If you want to write an excellent and money worthy ebook, then you should beA top notch in English literatureShould know how to make people vulnerable to buy this ebook.You should have solid knowledge on the themeShould be an online guru.True or False?False bly used email clients or will provide a tutorial on their site.

2. Use an email signature file. Every email program offers the ability to format what's known as a signature file, or a short block of text that is appended to an email that gives the recipient some information about the sender. This is a powerful marketing tool that can be used free of charge and with absolutely no effort, once it is set up correctly. At a minimum, your email signature should contain your name, title, phone number, and website. The effective email signature files contain a compelling offer to drive someone to your website. For example, you might note your free giveaway in your signature file, or invite someone to sign up for your newsletter, or let a recipient know that you have a blog. Most online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

Ezine Advertising for Success in Your Business Part I
Ezine is short for ‘electronic magazine’, and ezines tend to be very focused on a specific subject. You get golf ezines, interne marketing ezines and ezines that deal specifically with cats, sorry – cars! Or both, cats and cars. It does not matter. An ezine is an internet publication that is focused on a niche.There are more ezines than there are niches. Have you ever thought how it great it would be to be able to advertise in a magazine that was targeted to your subject, and had an unlimited number of subscribers? Well, that’s what you can do online business owners create multiple email signature files and use different ones depending on the nature of the audience or person with whom they are corresponding. For marketing via online discussion lists and forums, you may need to create a shortened version of your signature file, as many online networking groups restrict email signature files to 3-5 lines of text.

Just like with your business email address, you'll need to use one of the email clients mentioned above in order to set up and use your email signature files. Here are some resources to help you create your signature file in various email clients:

Outlook Express: http://video.about.com/email/Signatures-in-Outlook-Express.htm

Outlook: http://email.about.com/od/outlooktips/qt/et072706.htm

Eudora: http://email.about.com/cs/eudoratips/qt/et122701.htm

Thunderbird: http://opensourcearticles.com/introduction_to_thunderbird_3

Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Once both are set up in your email client, you can use them daily to market yourself without even thinking about it!

Copyright (c) 2007 Donna Gunter

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