ty of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the teI am not a fan of junk mail. However, there is a HUGE difference between junk mail and direct mail. Direct mail brings in sales, junk mail gets tossed in the garbage. I want you to learn the difference and how direct mail can be created and used to bring you new sales opportunities from a narrowly focused target market that it up to 15 times more likely to buy your product or service than if you were using the shotgun approach.

One of the most common sales tactics that any media representative will use when trying to sell you advertising is the number of people who read their publication, hear their radio station, watch their shows, etc. What they don't tell you is how many of these people have no interest in what you are selling. The vast majority of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the ter

he difference and how direct mail can be created and used to bring you new sales opportunities from a narrowly focused target market that it up to 15 times more likely to buy your product or service than if you were using the shotgun approach.

One of the most common sales tactics that any media representative will use when trying to sell you advertising is the number of people who read their publication, hear their radio station, watch their shows, etc. What they don't tell you is how many of these people have no interest in what you are selling. The vast majority of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the te

ervice than if you were using the shotgun approach.

One of the most common sales tactics that any media representative will use when trying to sell you advertising is the number of people who read their publication, hear their radio station, watch their shows, etc. What they don't tell you is how many of these people have no interest in what you are selling. The vast majority of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the te

e who read their publication, hear their radio station, watch their shows, etc. What they don't tell you is how many of these people have no interest in what you are selling. The vast majority of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the tety of people who will see or hear your ad in these types of media are not in the market for your product or service at all. You are reaching many that you never intended to reach…thus the term shotgun approach.

With direct mail, you can target your message to very specific age groups, income levels, whether they own their own home or rent, exact locations, gender, wealth levels, bankruptcies, or just about any other criteria you can think of.

There really is no other type of advertising that gives you the advantage of being able to target your market so effectively. And all for the cost of a simple postage stamp. Compare this with the cost of sending a sales rep out on cold calls. Add to that the ability to reach hundreds and/or thousands with a single mailing. When you add in all of the costs associated, you can easily spend 100 times the cost of a stamp just to reach one prospect.

Because most of us don't like junk mail,