But let’s think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don’t drown out the useful content your readers are looking for. You work hard on your e-zine, so let’s make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
   
   By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
   
   So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!



2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
   
   I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.



3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
   
   Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.



4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
   
   Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
   
   A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”



5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
   
   I saw another e-zine publisher doing this last year and thought,
   Entrepreneurs Need Coaches Too
   Does your phone ring nonstop all day long? Do you have so much business that you have started to turn some people away? Have you run out of fresh business ideas? If you have answered yes to any of these questions you need to hire a coach.With business springing up everyday it is important that you understand your strengths and weaknesses. Every successful business owner has a business plan and a marketing plan that they are trying to follow. Even the average business owner has an attorney review their corporation papers.Entrepreneurs all across the world are having busines
   looking for. You work hard on your e-zine, so let’s make your e-zine work foryou!

   Here are 7 simple ideas on how to accomplish this:

   1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
      
      By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
      
      So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!
   
   
   
   2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
      
      I saw another e-zine publisher doing this last year and thought,
      22 Questions to Ask Before You Use Any Shopping Cart System
      Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system.Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career
      remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!
   
   
   
   6. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   7. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   8. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   9. In each issue, offer a TESTIMONIAL from one of your clients or customers.
      
      I saw another e-zine publisher doing this last year and thought,
      What Are You Doing To Reduce Staff Turnover?
      In November I wrote an article entitled, “Is Staff Turnover Keeping you Poor…Costs and Affordable Solutions”. The article identified eight simple tips to reduce turnover and related expenses. The tips detailed: 1. Involving staff in turnover reduction planning 2. Evaluating your hiring process 3. Addressing communication issues 4. Recognition and praise 5. Staff training and development 6. Positive relations among staff 7. Starting the campaign with successful actions 8. Tracking actionsBusiness and human service leaders everywhere unders
      OT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   10. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
       
       Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   11. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
       
       Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
       
       A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   12. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought,
       Free and Effective Affiliate Marketing Using Articles and Traffic Exchange Sites
       Affiliate marketing is an extremely tricky subject and so is website advertising.The reason is simple. Most of those who have mastered these subjects are keeping their mouths tightly shut. Some are releasing their valuable affiliate marketing secrets it in bits and pieces to try and make some quick cash before the methods become completely obsolete. The rest are busy trying to guess the secrets behind the successful affiliate marketing that easily brings in five figure incomes on a monthly basis for scores of people all over the world.Today is your lucky day because you ar
       y right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
       
       A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   13. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   14. Tell us what YOU’RE all about!
       
       At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
       
       For example, here’s what I put at the bottom of every “E-zine Queen” newsletter:
       
       Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is author of “Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.”
       
       It’s a step-by-step manual that walks you through the entire process. It’s available, along with “The E-zine Queen Resource Report” (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/
       
       
   15. Occasionally, make a special announcement in a SOLO MAILING.
       
       A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine.
       
       Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program.
       
       If you do send out any solo mailings, keep it to a minimum (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers” help, or you”re offering a last-minute workshop and need to fill seats. Get the idea?
       
       IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers won’t mistake them for junk mail.

   (c) 2002 Alexandria K. Brown