Tags |
|
|
Links |
|
|
Casual Articles - Who Is Your E-zine Really FROM?
Have you ever wondered how many free things you can get from the Internet? If you take a step back and looked at the situation you will realise that you can get thousands of free stuff from the Internet. These freebies can be things like free pens, free scripts, free web hosting, free memberships and subscriptions to some online sites and even free cash.So now you know th
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
S
The increasing complexity and breakneck pace of running any organization has had the effect of pushing executives, managers and staff farther away from the clients that use your services. Ask yourself honestly: how many days can go by without ever thinking about your clients? We can balance the need to effectively manage our operations, without losing sight of our clients. Clien
One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize it. Also, it had a salesy subject line: "New Apparel Store Now Open." So I hit the delete key.
A few minutes later, it occurred to me that I knew that name -- Jeff Bezos is the CEO of Amazon.com. I rescued the message from my delete folder and opened it. Turns out it was an announcement to all Amazon Associates (affiliates) about the opening of Amazon's new online apparel store.
What was wrong with this promotion? (Which was unusual for Amazon, by the way.)
This e-mail should have been sent FROM an address that included the name "Amazon" in it, because as an Amazon affiliate, I'd never before received an e-mail that was from a personal name. Also, the subject line made no indication the message was from Amazon. So it was a prime target for that delete key!
So ... whom should YOUR e-zine be from? You, or your company name?
The answer depends on whom your readers are familiar with and whom they're expecting to hear from.
SOLO PROFESSIONALS
If you are a solo professional and work on your own (e.g. coach, consultant, freelancer, practitioner), then your clients and prospects are familiar with YOU. You ARE your brand. So make sure YOUR name is in the "FROM" field of your e-zine when it's sent out.
BRANDS and LARGER COMPANIES
If you're the marketing person at a larger company who's sending out the e-zine, make sure the FROM field of the e-mail message has your COMPANY NAME.
Like in my Amazon example, your customers/clients are familiar with your company's name and not you personally.
Another example: Say your name is Suzy Q and you're the marketing manager at Clinique's corporate office. If you send out your e-zine from "Suzy Q", many of your recipients may delete your message without blinking, since they'll have no idea who you are.
However they WILL instantly recognize your e-zine if it comes from "Clinique" and also includes a related subject line.
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
So
As the online retail industry continues to grow from strength to strength, more and more consumers are starting to purchase a wider range of goods and services online. Nevertheless, the risk of card fraud when paying for goods and services online is still a worry for both consumers and retailers alike. In fact, APACS, the UK payments association, released figures in March 2007 w
What was wrong with this promotion? (Which was unusual for Amazon, by the way.)
This e-mail should have been sent FROM an address that included the name "Amazon" in it, because as an Amazon affiliate, I'd never before received an e-mail that was from a personal name. Also, the subject line made no indication the message was from Amazon. So it was a prime target for that delete key!
So ... whom should YOUR e-zine be from? You, or your company name?
The answer depends on whom your readers are familiar with and whom they're expecting to hear from.
SOLO PROFESSIONALS
If you are a solo professional and work on your own (e.g. coach, consultant, freelancer, practitioner), then your clients and prospects are familiar with YOU. You ARE your brand. So make sure YOUR name is in the "FROM" field of your e-zine when it's sent out.
BRANDS and LARGER COMPANIES
If you're the marketing person at a larger company who's sending out the e-zine, make sure the FROM field of the e-mail message has your COMPANY NAME.
Like in my Amazon example, your customers/clients are familiar with your company's name and not you personally.
Another example: Say your name is Suzy Q and you're the marketing manager at Clinique's corporate office. If you send out your e-zine from "Suzy Q", many of your recipients may delete your message without blinking, since they'll have no idea who you are.
However they WILL instantly recognize your e-zine if it comes from "Clinique" and also includes a related subject line.
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
S
About four years ago a friend told me one night that she had an interview the next week and was looking for some comfort as she was extremely nervous, as most people are about interviews. I thought back on my my carreer and realized that in the nine year of my career I had been to thirteen interviews and, more importantly, that I had received a job offer from every one of those
So ... whom should YOUR e-zine be from? You, or your company name?
The answer depends on whom your readers are familiar with and whom they're expecting to hear from.
SOLO PROFESSIONALS
If you are a solo professional and work on your own (e.g. coach, consultant, freelancer, practitioner), then your clients and prospects are familiar with YOU. You ARE your brand. So make sure YOUR name is in the "FROM" field of your e-zine when it's sent out.
BRANDS and LARGER COMPANIES
If you're the marketing person at a larger company who's sending out the e-zine, make sure the FROM field of the e-mail message has your COMPANY NAME.
Like in my Amazon example, your customers/clients are familiar with your company's name and not you personally.
Another example: Say your name is Suzy Q and you're the marketing manager at Clinique's corporate office. If you send out your e-zine from "Suzy Q", many of your recipients may delete your message without blinking, since they'll have no idea who you are.
However they WILL instantly recognize your e-zine if it comes from "Clinique" and also includes a related subject line.
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
S
Your direct mail package clears a major hurdle as your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. Unfolded now and in full view, the reader glances down at the first couple of lines.The moment of truth has arrived and you are –- in the form of your letter –- face-to-face with your prospect. Your fate
If you're the marketing person at a larger company who's sending out the e-zine, make sure the FROM field of the e-mail message has your COMPANY NAME.
Like in my Amazon example, your customers/clients are familiar with your company's name and not you personally.
Another example: Say your name is Suzy Q and you're the marketing manager at Clinique's corporate office. If you send out your e-zine from "Suzy Q", many of your recipients may delete your message without blinking, since they'll have no idea who you are.
However they WILL instantly recognize your e-zine if it comes from "Clinique" and also includes a related subject line.
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
S
The market for kid’s products has skyrocketed in the last 20 years. The baby boomer generation, with a higher average income, and their wealthier children will pay higher prices for their children. When you consider the grandparents and other relatives on top of that, you will see that a very healthy group of consumers waits to compensate the serious retail entrepreneur. Cond
Now, if you're a solo professional who's trying to build a brand name that's not your own personal name, you should do this as well. For example, my e-zines are from "E-zine Queen."
BUT WHAT ABOUT THE CONTENT?
Whether you represent yourself or a larger company, it's still best to make your e-zine FEEL like it's from an individual when it comes to the content itself.
So think about who you want this person to be -- it may be you, it may be someone else in your company. Having the content be written from a real person will make your e-zine a more personal (and therefore effective) communication.
(c) 2002 Alexandria K. Brown
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/63677/casualarticles-Who-Is-Your-Ezine-Really-FROM.html">Who Is Your E-zine Really FROM?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/63677/casualarticles-Who-Is-Your-Ezine-Really-FROM.html]Who Is Your E-zine Really FROM?[/url]
Related Articles:
How To Deal With A Nightmare Boss
Adult Sites At Work Decrease Employee Efficiency
Daycare Management Software Saves Business Owners Money
Bookmark it:
|