An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up — it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.

1. Advertise Your E-zine on Your Business Card (or Brochure)
   
   Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
   
   Nothing?
   
   Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
   
   As an example, here's what I have on the back of my new cards:
   
   "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
   
   BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
   
   If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!



2. Follow Up With Each Person You Meet Via E-Mail
   
   After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
   
   "Dear Margaret,
   
   It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
   
   In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
   
   Take care and let's stay in touch.
   
   Best, Alexandria K. Brown, 'The E-zine Queen'"
   
   Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)



3. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
   
   Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
   
   If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that
   Getting Your Prospects' Attention: Create A Character!
   When you are marketing and selling a product or service, it's key that you understand who you are talking to.Who is your ideal customer?Who has a problem that you, your product or service can solve?Who would be most interested in your product or service?Who is most likely to buy your product or service?Once you identify who the best customer or ideal client is for your product or service, write a description of that person.How old are they?Are they male or f
   age people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
   1. Advertise Your E-zine on Your Business Card (or Brochure)
      
      Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
      
      Nothing?
      
      Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
      
      As an example, here's what I have on the back of my new cards:
      
      "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
      
      BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
      
      If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
   
   
   
   2. Follow Up With Each Person You Meet Via E-Mail
      
      After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   3. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience tha
      Increase Your Community Group's Membership?
      There are literally thousands of different types of community groups. Churches, bridge clubs, sports clubs, political associations, gun clubs, hunting clubs, charity groups, youth groups, and the list goes on.In most of these organisations members are unpaid volunteers. As such motivating and involving your members is a key to have success. In order to meet the goals of most community organisations, there is a need to ensure they have easy access to information especially about meeting times, latest even
      he sees the reminder on your card.
      
      As an example, here's what I have on the back of my new cards:
      
      "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
      
      BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
      
      If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
   
   
   
   4. Follow Up With Each Person You Meet Via E-Mail
      
      After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   5. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience tha
      The Affiliate Guide - How to Make Money With Affiliate Programs
      Have you always been interested in making an online income with affiliate programs? Use these affiliate guide techniques to build your affiliate income without having to invest very much cash. You will be able to get started right away and really start generating an online income with this affiliate guide.Affiliate Guide Tip #1 – Use Google Adwords to promote your websiteGoogle Adwords will allow you to promote your website through Google before you pay them. They give you up to $50 in credit to u
      mind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   6. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience tha
      Five Questions for Improving Business Reports
      Have you ever asked for a report based on data in a database? Or have you ever been asked to create such a report? Starting a report can sometimes feel like a mind reading trip into uncharted territory. I have spent over 5 years creating reports and I found it was often necessary to go back and redo reports because communication was not clear. Sometimes the party requesting the report didn't know what they really wanted. Sometimes the party creating the report does not ask enough questions before starting. O
      s strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   7. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.

   Remember, Your List Is Your Goldmine!

   People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

   Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!

   (c) 2003 Alexandria K. Brown