Casual Articles - Internet and Businesses Online

Service Innovation
This is not for those people who think that Innovation is about boffins in laboratories or selling technology from academic institutions into industry. As the UK becomes even more dependent on service industries a new type of innovation is emerging. Beware traditional gurus and business consultants, as there is competition out there.<

fore the address. For example, mailto:info@yoururl.com rather than simply info@yoururl.com . When a reader clicks on an address with a mailto: before it, a new message will automatically pop up in their email program, with your address already in the TO field. That also has the advantage of reducing errors in transcribing or copying and pasting.

Also, be wary of URLs tha

The Three Most Powerful Strategies Ever Created for Selling Your Services
Consistent MarketingEven in this age of electronic commerce, direct marketing is the only advertising medium, which continues to outpace both print and broadcast in sales. That's because it still works!However, very few companies know how to use direct mail effectively.According to Murray Raphel, author of

Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines.

I don't know about you, but I find it frustrating when I have to copy and paste an address into a browser, or into a separate email window. Especially when I know how easy it is for the writer or publisher to put in 'live' links that allow readers to reach a destination or to create a new email message.

I also object to links that get contaminated by punctuation marks. I'm referring to web and email addresses immediately preceded or followed by a punctuation mark. They mean I have to copy and paste the link, then eliminate the offending punctuation mark before I can go on.

Let's deal with that latter issue first: If you plan to include Web addresses and email addresses, use chevron marks, which you may also refer to as the less than "<" and greater than ">" symbols. By putting them around the addresses, you keep them distinct and easy to copy. It also reduces the likelihood you will add a punctuation mark right after the address, and make it non-clickable.

Turning to the other issue, it's also easy to make your addresses immediately clickable. Do this by fully writing out URLs of Web pages and by putting "mailto:" before email addresses. For example, rather than writing www.managersguide.com, I would write http://www.managersguide.com. (note how I left a space between the address and the punctuation marks).

Turning to email addresses, put the word "mailto" plus a colon before the address. For example, mailto:info@yoururl.com rather than simply info@yoururl.com . When a reader clicks on an address with a mailto: before it, a new message will automatically pop up in their email program, with your address already in the TO field. That also has the advantage of reducing errors in transcribing or copying and pasting.

Also, be wary of URLs that

LLC (Limited Liability Company) What is It?
This newly created entity within the United States has been around for many years in other countries. It is commonly used in Germany, in fact. But, what is LLC? How does it work and why is it a benefit to you or to others who use it? There are some things to consider prior to getting involved with a limited liability company.<

ion or to create a new email message.

Also, be wary of URLs tha

The Aroma of Persuasion
Our sense of smell is so powerful that it can quickly trigger associations with memories and emotions. Our olfactory system is a primitive sense that is wired directly to the center of our brain. By four to six weeks of age, infants can tell the difference between their own mother's scent and that of a stranger. Almost ev

ude Web addresses and email addresses, use chevron marks, which you may also refer to as the less than "<" and greater than ">" symbols. By putting them around the addresses, you keep them distinct and easy to copy. It also reduces the likelihood you will add a punctuation mark right after the address, and make it non-clickable.

Also, be wary of URLs tha

Email Marketing Is Still The Most Effective Despite Problems
There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today.Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One o

make your addresses immediately clickable. Do this by fully writing out URLs of Web pages and by putting "mailto:" before email addresses. For example, rather than writing www.managersguide.com, I would write http://www.managersguide.com. (note how I left a space between the address and the punctuation marks).

Also, be wary of URLs tha

Competency Frameworks; The Good, the Bad and the Ugly
Effective use of competency frameworks provides employees with a clearly-defined set of personal development objectives and managers with a consistent measurement tool that could be used across geographical, cultural and work boundaries.The concept is simple. To complete any task, people need to have the behaviour, skills and k

Also, be wary of URLs that split at the end of a line. While the URL may not split in your email program, it may do so in the subscriber's. I usually try to set up so URLs fall at the end of a paragraph, and then put in a return before them, so they are on a line by themselves.

Finally, after you've emailed a test copy of your newsletter to yourself, test the links on the copy that arrived at your IN box. Click each link to ensure your readers can get to your page or to their email program with just one click. No copying, no pasting, no transcribing - just one click.

In summary, by taking these few simple steps, you can make your newsletter more readable. And if it's more readable, it's more likely to get the response you want.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/63570/casualarticles-Managing-Internet-Addresses-in-Your-Email-Newsletter.html">Managing Internet Addresses in Your Email Newsletter</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/63570/casualarticles-Managing-Internet-Addresses-in-Your-Email-Newsletter.html]Managing Internet Addresses in Your Email Newsletter[/url]

So many companies sign up third party resellers and distributors and system integrators and OEMs without giving proper rigorous attention to the process that's required in order to define the selection criteria, find adequate channel partners, and actually go through a process of due diligence in order to screen them, select them, and bring them onboard. A well developed channel selection process, a reseller selection process, looks a lot like a very rigorous process for hiring and acquiring members of your senior management team or your key employees in sales and marketing.

Avoid embarrassment and win the approval of business investors when they probe these key areas of your business or business plan.

While gaps in hard skills, like understanding a balance sheet, are relatively easy to identify and fill in, it’s often quite difficult to pinpoint the personal assumptions and beliefs that can limit effectiveness. An individual's personality style includes strengths that when over-used can narrow perception and result in habitual ways of reacting that may not be the best choice for all situations. Becoming aware of limiting patterns makes it possible to learn new ways of thinking that offer a more balanced perspective.

Tags

Links

Casual Articles - Managing Internet Addresses in Your Email Newsletter

Related Articles: