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    Distinguish Your Business From The Competition
    You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing str
    and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself,

    Don't Land Your Plane (or Business) With The Wheels Up!
    Recently I had the pleasure of being a passenger in a small private airplane. The pilot, the owner of the airplane welcomed me then instructed me to just sit in my seat while he went through his pre-flight check list that was printed on a laminated card. So I just sat there while he spent about ten minutes checking the exterior of t
    As you likely know from personal experience, the value of email has been greatly tarnished by spam, unsolicited messages, online junk mail. So, many subscribers and would-be subscribers care very much about the exposure of their email addresses.

    Since this issue is so important, articulate a privacy policy for your newsletter. Will you rent, sell, or exchange the names of your subscribers to other organizations or persons? While most of us have no plans to do so when we are small, that opinion can change as we grow our list.

    Quite frankly, once your list gets to a certain size, you may be able to earn quite a bit of money by renting it out. Many magazine and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself,

    What Says More to Employers – Your Resume or Your Web Page?
    Everyone is connected digitally. Your resume may say a lot about you, but does your web page say more to an employer than you want them to know? Your resume may become a waste of paper if an employer performs a simple Google search and learns that you drink too much, are promiscuous, steal or even worse.Don't make the mistake
    ld-be subscribers care very much about the exposure of their email addresses.

    Since this issue is so important, articulate a privacy policy for your newsletter. Will you rent, sell, or exchange the names of your subscribers to other organizations or persons? While most of us have no plans to do so when we are small, that opinion can change as we grow our list.

    Quite frankly, once your list gets to a certain size, you may be able to earn quite a bit of money by renting it out. Many magazine and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself,

    Cybersquatting and the Affiliate
    You’ve spent the time and effort to create a site with rich content that provides real value to your visitors. You have a special environment and niche, and a name that is getting known in your industry or by your user groups. All of a sudden your site traffic is slowing. Your affiliate commissions aren’t grinding to a halt, but th
    l you rent, sell, or exchange the names of your subscribers to other organizations or persons? While most of us have no plans to do so when we are small, that opinion can change as we grow our list.

    Quite frankly, once your list gets to a certain size, you may be able to earn quite a bit of money by renting it out. Many magazine and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself,

    Solo Professionals and Consulting
    So many very smart folks are retiring early these days and then they get bored and well industry keeps calling them back to help out. Why? Well these top professionals have made many friends and people in the industry know of their expertise. I have met people who have tried to retire 5-times or more over the year only to keep taking
    can change as we grow our list.

    Quite frankly, once your list gets to a certain size, you may be able to earn quite a bit of money by renting it out. Many magazine and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself,

    Retail Store U-Scan Machines: Self-Serve or Voluntary Part Time Job?
    Do many of us realize that we are working an unpaid part time job for the grocery stores and some home appliance stores? We are ringing up our own goods, are not getting any price discount for doing so and are saving these retailers money.Each self-serve lane contains two to three self-serve scanners. Retailers have an averag
    and subscription publishers find that the difference between a profit and loss is list rental income.

    If you do decide to keep the list names strictly to yourself, post a message to that effect somewhere, either in the email newsletter itself, at sites where you collect the names of subscribers, or both. By posting, and adhering to, a privacy policy, you will get more subscribers. To read an example, go my newsletter's web page at http:// www.abbottletter.com .

    If you're not sure whether you will or will not sell or rent the addresses, then put a note to that effect instead. Many companies do this by saying something like this: “Would you like to receive information messages by email from our valued partners?” To that, of course, you add a checkbox. The default position should be off, which is to say, subscribers have t

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