Casual Articles - Business

The Go Pointer's Guide to Unforced Errors
All in all, our decision-making equipment is pretty sound. We don’t follow the lead lemming over a cliff. We can’t be fooled into thinking that a 99-cent lure is a meal. We don’t try to catch car fenders with our teeth. Then again, it wa

ere's always some yokel out there who doesn't know what to do with it.)

Given that, it's

Go Beyond Hearing and Listen, Listen, Listen
If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a sett

Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

Given that, it's

7 Marketing Ideas to Expand Your Customer Base and Profits
How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing succ

es. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

Given that, it's

Custom Lanyards – Close a Security Gap in Your Business
With the current climate of fear, and the increased levels of security worldwide, more and more businesses are securing their premises with the aid of ID card technology. While businesses may focus on the ID card itself, many are coming

, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

Given that, it's

What Is A Slop Indicator? And How Does It Work
SLOPE INDICATOR A slope indicator is an instrument used for measuring angles of slope (or tilt), elevation or inclination of an object with respect to gravity. Also known as a tilt meter, tilt indicator, slope meter, slope gaug

e world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

Given that, it's

Cross Cultural Training
As economic and political spaces between nations become smaller and international trade continues to increase, the movement of people between countries is becoming more fluid. With competition for talented global workers increasing, comp

ere's always some yokel out there who doesn't know what to do with it.)

Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and understanding of what's being sold. So they start smack in the middle of things, or use bewildering insider jargon, virtually assuring the loss of a majority of prospects at the outset. A foolish waste of money.

Look. You're very close to

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You hear talk of world wide distribution, low manufacturing costs, low prices, downsizing, rebates, and factory incentives. Why don't we hear, or seem to care about, quality any more?

What is a Virtual Assistant? Who uses a Virtual Assistant? How much do they charge? How can they complete my work without being in my office? How is a Virtual Assistant more beneficial than someone in my office? How do I know that I can trust the hours they charge and that they won’t share my personal information? How do I go about finding a Virtual Assistant that is a “match” for me?

Engraving is a process of incising a mark with an engraving tool onto a metal. The engraving equipments and tools are pushed into the metal plate to produce design of the marking.

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Casual Articles - Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge

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