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    s that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new busi

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    So, you've beaten all the odds and you've gotten into advertising as a creative.

    Why even ask if ad agency creative can refuse certain projects? Why bring the party down? Because it's very important that you know...before you do.

    The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new busin

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    creative can refuse certain projects? Why bring the party down? Because it's very important that you know...before you do.

    The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new busi

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    re you do.

    The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new busi

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    ths you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new busi

    An Exercise in Creating Your Future
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    s that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director and take a firm stand and flat out refuse to work on those dreaded cigarettes...and he or she will probably give you the p

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