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  • Casual Articles - Ezine Publishing: On the Subject of Subject Line Dos and Don'ts

    Is Good Neighborliness Good Business?
    [Note: This story is not a criticism of Buddhism. It is a story of neighborly love.]Introduction He was the least likely of neighbors to do this thing, a Buddhist turned Roman Catholic, patriarch of a California wine-growing clan.I was
    space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get thi

    Online Collaboration – Help is Just a 'Click' Away!
    Operating a small business can be a lonely venture especially if you’re doing it from your home based office, and doubly daunting if you’re involved in an on line selling venture. I know this to be fact as I’m one of those entrepreneurial spirits venturing into cyberspa
    The dos and don'ts of ezine subject lines are easy to use. The problem is they are also easy to forget, resulting in getting caught in spam filters, leaving money on the table, and other undesirable consequences.

    Subject Line Don'ts

    1. Don't use all capital letters in your subject line. Instant spam filter purgatory. I recommend that you don't capitalize even one word.

    2. Don't use the word free, unless you doctor it up a bit. My favorite way to do free to get past the spam filters is in honor of my favorite TV show of all time. See if you can guess what it is from this example of f*r*e*e.

    3. Don't use exclamation points! Another instant trip to spam filter purgatory.

    4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.

    Subject Line Do's

    1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.

    2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get this

    LED Score Boards
    LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy – efficient and able to produce a very bright light.LED scoreboard are manufactured using the a
    nd that you don't capitalize even one word.

    2. Don't use the word free, unless you doctor it up a bit. My favorite way to do free to get past the spam filters is in honor of my favorite TV show of all time. See if you can guess what it is from this example of f*r*e*e.

    3. Don't use exclamation points! Another instant trip to spam filter purgatory.

    4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.

    Subject Line Do's

    1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.

    2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get thi

    YouTube, the Next Google
    Throughout the century, we have seen a lot of convergence in the market, and the marketers who markets a product to the market. The consumers in the market have become more technology savvy, and that is leading the marketers to use more sophisticated tools in marketing
    m filter purgatory.

    4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.

    Subject Line Do's

    1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.

    2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get thi

    How To Select A Successful Affiliate Marketing Company
    Affiliate marketing has become one of the most popular methods to make money on the internet. There is thousands of affiliate marketing companies to choose from, which gives you the ability to become an affiliate for a company based around your website. Another advant
    not add the title of an article to the subject line.

    Subject Line Do's

    1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.

    2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get thi

    Top 5 Metrics For Chiropractic Office Billing Software and Service Performance
    Effective practice management depends on solid billing performance. Its measurement is an integral part of practice management process and its importance grows in step with growth of patient volume. Traditional billing metrics are limited in scope and focus on claim su
    space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.

    3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get this wrong.

    4. Do include the month and year. Gets you by the spam filters almost every time, as they see the current month and date, and the spam filters think "Oh, OK, this is a newsletter, let's let it through."

    Make sure you spell out the month as well.

    Example: September 2005, ParentingYourTeenager.com

    Four don'ts and four do's for subject line success!

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