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Casual Articles - What Was the Name of Your Ezine Again?
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin t
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming vide
Washing the exterior of a truck. Sounds easy right? Well, it’s not really. When you soap a truck, it is very important that you are careful to soap around all the handles, turn signal lights, steps, and wipers. You want to soap all that stuff by hand. Use a one-foot by one foot lamb’s wool square-not a mitt, they don’t work well. You can use a brush for the rest of the truck, but you have to get in around the handles and stuff by hand. There is no shortcut if you wish to maintain quality.Many product manufactures say you can use inline injection with certain soaps
Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following questions before taking any additional action.
Q1: What topic do you intend to cover in your newsletter?
- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your interest level is high enough, you'll naturally be driven to research and study your topic. Pick a topic for your ezine that you'd love to write about for 29 subscribers or 290,000 subscribers.
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video
All of us know that marketing other’s products is one of the fastest ways to establish an income stream on the Internet. With mlm or affiliate products, you don’t need to find, purchase and warehouse or ship any stock. All we have to do is to drive traffic to your site and click through to the affiliate product.Common Mistakes Made By Affiliate, MLM Internet Marketers:~ Staying Focused Don’t market 20 products all at one time! Be laser focused and get massive results.~ Using too many techniques ALL AT THE SAME TIME to generate traffic The fact is th
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming vide
Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?Take some time to research your competitor's websites. What seems to work on their site? What have they done really well? How does this information stack up with your site? What have you learned?Many ecommerce sites will phase in
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming vide
Cars! We do love them, don't we? If not for transportation needs, we'd find another reason to continue our love affair with the automobile.Makes you wonder what we did before the internet. How in the world did we find the information we needed about cars, trucks and jeeps?Thankfully, now we can access whatever we want to know about anything automotive, in a matter of minutes.Have you taken a look at all the websites that are automotive-related? Not to mention the blogs! Mercy...Car accessories are a major market. Whether you're in search of a s
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming vide
EBay’s online auctions have created business opportunities for thousands of people. Now the Trading Assistant program is making it easier than ever to start a business from home.Trading Assistants act as brokers, selling merchandise for others and keeping a percentage of the profits. The profit potential can be great, especially when selling high-value items.Though there are millions of registered users on eBay, many people still don’t know how to sell goods themselves. A Trading Assistant fills a need in the marketplace, allowing you to make a profit while
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the "loosers"...
1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages from them 3 or 4 times per week and 95% of the time it's an ad that's been "cut n' pasted" from the latest flavor-of-the-week affiliate program / hot opportunity.
Don't let this describe your ezine.
Strategically plan your ezine so that when it comes time to monetize it, your readers will appreciate knowing about the products and services that you're promoting. Deliver value up front and you will be rewarded in time.
Copyright 2005 Ron Hutton
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