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Casual Articles - Customer Newsletters: Are You Neglecting Yours?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the most useful processes you can use to come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.2. Why should they
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it
If the Bill of Rights was written today, it would likely include the right to complain.Americans love to complain, but who can blame us? For the most part, customer service has been heading downhill as companies try to cut costs by outsourcing, off shoring and hiring inexperienced staff. Take the airline industry, a favorite punching bag, as an example. In the first quarter of this year, the Federal Aviation Administration received 2,650 complaints about airlines and other travel-related services. That's up by one-third from a year ago, and doesn't include complaints from frustrated passengers who never bothered to file a formal grievance.Many times we don't complain effectively and that in turn causes more c
Just like your oldest jeans, your existing customers can be relied on to perform, but are they in need of a bit of love and attention? They’re your best source of business, so don’t let them down.
Tell me what you want
I recently surveyed some newsletter readers, asking them to rate its content. Staff profiles and company news barely scraped into the top 40. What was the number one demand from these cynical readers? Special offers and new products.
What about what the company wants? It’s usually two things: to improve the corporate image (strengthening loyalty), and to make more sales.
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, this warm fuzzy feeling will send your customers straight to their wallets...
The award-winning smoothie company innocent sends out email newsletters that are just like a witty note from a good friend. The newsletter is a fabulous read, and brightens up rainy Monday mornings without pushing any products.
Think of it as a first date. What are your reader’s interests? What will you talk about and what sort of person will you be? Chatty or formal? Humorous or technical? Casual or sophisticated? Old or young – or young-at-heart?
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it
If you have even a passing interest in the topic of GMail, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of GMail.Google's email service has stopped playing hard to get.Google's Gmail, operated on a test basis since last spring, this week dramatically increased the potential number of users of the Web-based service. The move could mean Google is getting ready for a public rollout of Gmail -- a development that would heighten Google's competition for usage and advertising dollars with Yahoo! and Microsoft's both of which offer free Web-based email services as well. Some subscribers to Gmail -- which since it launched ha
What about what the company wants? It’s usually two things: to improve the corporate image (strengthening loyalty), and to make more sales.
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, this warm fuzzy feeling will send your customers straight to their wallets...
The award-winning smoothie company innocent sends out email newsletters that are just like a witty note from a good friend. The newsletter is a fabulous read, and brightens up rainy Monday mornings without pushing any products.
Think of it as a first date. What are your reader’s interests? What will you talk about and what sort of person will you be? Chatty or formal? Humorous or technical? Casual or sophisticated? Old or young – or young-at-heart?
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it
It's often heard that a domain name was sold for a $1000 and sometimes even $10k or even $50k! If you find it amazing, then think twice. The domain name business is like real estate and a Forex trading put together. If you know your game, you are bound to make more money in a year which could be 300%-400% of what you made your whole life time.Imagine a domain name going for the following prices:roadchamps.com $1,938.00 gab-design.com $3,433.00 projectorsolution.com $7,000.00 midiweb.com $2,640.00 peterpanmovie.net $2,250.00 kittie.net $2,500.00 tdfilm.com $3,100.00 citoyenne-tv.net $1,750.00 listproc.net $1,650.00 kemper.com $
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, this warm fuzzy feeling will send your customers straight to their wallets...
The award-winning smoothie company innocent sends out email newsletters that are just like a witty note from a good friend. The newsletter is a fabulous read, and brightens up rainy Monday mornings without pushing any products.
Think of it as a first date. What are your reader’s interests? What will you talk about and what sort of person will you be? Chatty or formal? Humorous or technical? Casual or sophisticated? Old or young – or young-at-heart?
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it
I have just set up an e-commerce site. It was much more work than I expected.Why do I say this? I think I came from the wrong perspective. I thought, naively, that I could put an off-the-shelf store up, populate it with goods and products and sit back an watch the orders flood in.Wrong! So wrong!If I had to do the same again (which I am planning, actually) I would start off from some guiding principles.Firstly, i would decide what I was going to sell and to who – what is the product and what age group or style of person was I selling to? Then, sort out the site layout with this in mind. Instead of trying to do it all myself I would enlist, and pay for, the help of someone else. The job would be
Think of it as a first date. What are your reader’s interests? What will you talk about and what sort of person will you be? Chatty or formal? Humorous or technical? Casual or sophisticated? Old or young – or young-at-heart?
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it
It would be really nice if when a medical biller opened up the software used to do their medical billing, a little voice said something like, "Press letter A for Administrative Options". Unfortunately, medical billing software doesn't speak to us. Add to that the fact that there is so much involved with medical billing that the menu systems are massive and you've got a real monster on your hands. Talk about walking through a Dungeons & Dragons maze. Fortunately, the navigation for most DME software packages is pretty standard, which makes finding your way around fairly easy.Most systems have a main menu option where you can go to the main parts of the system. These parts include Installation Options, Administrat
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there somebody in-house who is the same age or level of expertise as your customers? Run it by them first.
Why not identify competitors who are already producing newsletters and sign up to see how they’re pitched?
Humour is one of the best ways to get your customers on side. Don’t take yourself too seriously – this isn’t an advert or a press release. Start with the relationship-building, and work up to the selling later.
Basic News Writing
Here’s a crash course in writing news.
• The pyramid technique is used by journalists every day. The story is set up like a pyramid, with the most important message in the first line, and the detail gradually being introduced as people read.
• The first line must be simple and attention-grabbing. The pyramid technique involves picking out the key benefit and opening with it. In other words, instead of this: Between April and July this year, Hodson’s Organics was reviewed by an independent panel of auditors, who reported that our apples were 50% cheaper than supermarkets and vegetables were over 60% cheaper.
...This first sentence should read: Hodson’s vegetables are 60% cheaper than supermarket organics, according to a recent audit.
The next sentence will provide detail about the secondary findings, and the following sentence will explain the time period and the auditors’ role. Readers lose interest more quick
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