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    ven this longevity, a well-executed outdoor advertisement (often at around the same price as a large new
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    Outdoor advertising is enjoying a surge in popularity largely due to its relative cost effectiveness at reaching large numbers of people when compared to other mass media such as broadcast or print.

    On the positive side, an outdoor billboard space in Australia is generally “purchased” for a month while a major newspaper advertisement lasts one day. In broadcast, it’s as short as 15 or 30 seconds.

    So given this longevity, a well-executed outdoor advertisement (often at around the same price as a large news

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    reaching large numbers of people when compared to other mass media such as broadcast or print.

    On the positive side, an outdoor billboard space in Australia is generally “purchased” for a month while a major newspaper advertisement lasts one day. In broadcast, it’s as short as 15 or 30 seconds.

    So given this longevity, a well-executed outdoor advertisement (often at around the same price as a large new

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    the positive side, an outdoor billboard space in Australia is generally “purchased” for a month while a major newspaper advertisement lasts one day. In broadcast, it’s as short as 15 or 30 seconds.

    So given this longevity, a well-executed outdoor advertisement (often at around the same price as a large new

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    ajor newspaper advertisement lasts one day. In broadcast, it’s as short as 15 or 30 seconds.

    So given this longevity, a well-executed outdoor advertisement (often at around the same price as a large new

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    ven this longevity, a well-executed outdoor advertisement (often at around the same price as a large newspaper advertisement) can be a good cost effective press advertising alternative.

    Of course, one of the limitations of billboards is that, compared to other forms of media, they cannot hold much detail. Due to the nature of the passing traffic, all the advertiser gets is a few seconds to make a very quick impact.

    Traditional advertisers will tell you not to include phone numbers in billboard advertising

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