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    Casual Articles - An E-zine Publisher's Survival Guide

    The Changing Face Of Professional Selling
    The traditional customer call once seemed indispensable to the selling process; the time and expense involved were just a basic cost of doing business. In recent years, however, the business community has come to regard the sales call as an expenditure for which there are substitutes. For many companies telemarketing and direct mail have made the sales call a choice not an inevitability. This is not surprising when various studies suggest that getting one sales person in front of one customer now costs ?500 - this cost has trebled since 1983. As a consequence professional salespeople have to be more effective than ever to justify the investment in a face to face effort.In essence, we can draw several conclusions and taken together, these findings paint a picture of the current state of the sales environment.Customer Focus Creates Competitive Advantage:• The one term that sets top performers apart - customer focus• Outstanding sales re
    ertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    -----------

    How to Achieve Marketing Success for a New Business
    Most things, such as life itself, become more and more complicated as time goes by. Unfortunately for new business owners, that is not the case.To start a new business successfully, today, one must consider the need for publicity, an online presence, direct marketing, advertising, brand identity, word of mouth advertising, networking, viral marketing, pay-per-click advertising, search engine optimization, positioning, market segmentation, html email campaigns, experiential marketing, etc. Many of these activities are phase I functions that need to be considered and begun from day one.It is much to think about, along with all the other mission-critical decisions to be made when you are launching a business, a product or a service. That’s why it’s good to have help with all these activities. It’s why it’s most efficient to have one marketing partner who has a working knowledge of integrated marketing communications, marketing communication plan development
    Are you publishing an email newsletter? If you are then you probably already know all of the great benefits, but for those who aren't, you really should be. If you're serious about your Internet presence, having your own publication will help you build a huge database of targeted customers. Studies have shown, it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts and close those sales then by having a complete list of targeted potential customers ready and waiting. In addition, you can eventually make a nice income selling sponsor advertising and classified ads.

    Survival Guide for a Successful Online Publication

    Provide your readers with the quality content they're looking for. A quality e-zine should contain at least some original content, but it is also a good idea to have some additional resources available. Before using any articles, make sure you review the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article. Most articles for publication can be used in your e-zine free of charge as long as the authors credits or resource box is included.

    ------------------- - Free Content - -------------------

    Web-Source.net http://www.web-source.net/free_articles.htm

    GoArticles.com http://www.goarticles.com

    1st-in-articles.com http://www.1st-in-articles.com

    EzineArticles.com http://www.ezinearticles.com

    -------------------------- In order to gain new subscribers for your publication, you must continuously promote it. There are many sites on the Internet that will list your e-zine free of charge. ----------------- - Listing Sites - -----------------

    eZINESearch -
    http://www.site-city.com/members/e-zine-master/

    EzineSeek -
    http://www.ezineseek.com

    E-ZineZ.com -
    http://www.e-zinez.com/

    Flying Inkpot's Zine Scene -
    http://www.inkpot.com/zines

    John Labovitz's ezine-list -
    http://www.meer.net/~johnl/e-zine-list/

    -------------------------- Announcement Lists provide a great way to announce your new publication to their entire list of subscribers. Subscribe to these email lists to announce your e-zine. Make sure you review their posting guidelines prior to making your posts. Look through some of the other posts to get an idea of how your post should look.

    ---------------------------
    - Announcement Lists -
    ---------------------------

    New List - Announcement list for new e-zines.
    http://www.scout.cs.wisc.edu/scout/new-list/

    AAnnounce
    http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce

    NewJour List
    http://gort.ucsd.edu/newjour/subscribe.html

    New-List.com
    http://New-List.com/

    -------------------------- A discussion Forum is threaded discussion on a web or message board. This is a great way to get your name out into the Internet community and make some new friends and/or customers. Although blatant advertising is prohibited, signature lines are acceptable.

    -------------------------
    - Discussion Forums -
    -------------------------

    EzineSeek - Email Publishers Forum
    http://www.ezineseek.com/forum/index.cgi

    Biz-Gold Discussion Board
    http://www.profitinfo.com/discuss/marketing/

    -------------------------- Webrings are groups of sites with similar content all linked together to exchange traffic. If you don't have a web site for your publication, you definitely need to get one. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming issues, polls, archives and a subscription box to enable your visitors to easily subscribe. When you've gotten your site set up, you can join a webring and benefit from all the traffic you'll receive from the other sites in your group.

    -----------------------
    - E-zine Webrings -
    -----------------------

    E-zine Webring -
    http://ezinewebring.hypermart.net/

    ZinesOnline Webring -
    http://members.tripod.com/adm/popup/roadmap.shtml

    World Of Newsletters Webring -
    http://bizx.com/newsletter_ring.html

    --------------------------
    Trading Ads with fellow publishers is one of the best ways to build your subscriber base. It's as simple as it sounds. You simply contact the publisher you're interested in exchanging ads with and ask them if they would be interested in an ad exchange. If they're interested, you would then run a classified ad promoting their e-zine in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

    -----------------
    - Ad Trading -
    -----------------

    Ezine Publisher Trade List
    http://www.bizpromo.com/ezinetrades.htm

    Publishers' Business Exchange
    http://www.cashconnection.com/publisherssite.htm

    I-Barter
    http://www.i-barter.com

    Free Barter Exchange
    http://www.loska.com/barter

    Ezine-Swap
    http://www.promotefree.com/eswap.htm

    --------------------------
    Participate in newsgroup discussions. As with most discussion lists or groups, blatant advertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    -----------

    How to Create and Sell Your First Ebook (5)
    Ten Steps Guide for NewbiesStep Five: Writing Your First EbookThis is very exciting step. Now you have to deliver all your knowledge and passion to your future customers. You know what they need. Here is the time to put it down. Just do it.If you have been carefully working on the previous steps, your book is in your head, already.The first thing to do before to start is to create a proper internal atmosphere. Be excited and think positively about your writing skill. Everybody can write an ebook and you can do it too.Here comes the outline to help you. Write a few paragraphs on each subtopic and your first draft will be ready. Use your notes and notebook for ideas and inspiration. In the process of writing you’ll find some more subtopics to write on.What else can be helpful here:• Write with enthusiasm, writing is a pleasure, not a pain • Write your sentences short and straight to the point – deliver the informatio
    ource.net/free_articles.htm

    GoArticles.com http://www.goarticles.com

    1st-in-articles.com http://www.1st-in-articles.com

    EzineArticles.com http://www.ezinearticles.com

    -------------------------- In order to gain new subscribers for your publication, you must continuously promote it. There are many sites on the Internet that will list your e-zine free of charge. ----------------- - Listing Sites - -----------------

    eZINESearch -
    http://www.site-city.com/members/e-zine-master/

    EzineSeek -
    http://www.ezineseek.com

    E-ZineZ.com -
    http://www.e-zinez.com/

    Flying Inkpot's Zine Scene -
    http://www.inkpot.com/zines

    John Labovitz's ezine-list -
    http://www.meer.net/~johnl/e-zine-list/

    -------------------------- Announcement Lists provide a great way to announce your new publication to their entire list of subscribers. Subscribe to these email lists to announce your e-zine. Make sure you review their posting guidelines prior to making your posts. Look through some of the other posts to get an idea of how your post should look.

    ---------------------------
    - Announcement Lists -
    ---------------------------

    New List - Announcement list for new e-zines.
    http://www.scout.cs.wisc.edu/scout/new-list/

    AAnnounce
    http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce

    NewJour List
    http://gort.ucsd.edu/newjour/subscribe.html

    New-List.com
    http://New-List.com/

    -------------------------- A discussion Forum is threaded discussion on a web or message board. This is a great way to get your name out into the Internet community and make some new friends and/or customers. Although blatant advertising is prohibited, signature lines are acceptable.

    -------------------------
    - Discussion Forums -
    -------------------------

    EzineSeek - Email Publishers Forum
    http://www.ezineseek.com/forum/index.cgi

    Biz-Gold Discussion Board
    http://www.profitinfo.com/discuss/marketing/

    -------------------------- Webrings are groups of sites with similar content all linked together to exchange traffic. If you don't have a web site for your publication, you definitely need to get one. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming issues, polls, archives and a subscription box to enable your visitors to easily subscribe. When you've gotten your site set up, you can join a webring and benefit from all the traffic you'll receive from the other sites in your group.

    -----------------------
    - E-zine Webrings -
    -----------------------

    E-zine Webring -
    http://ezinewebring.hypermart.net/

    ZinesOnline Webring -
    http://members.tripod.com/adm/popup/roadmap.shtml

    World Of Newsletters Webring -
    http://bizx.com/newsletter_ring.html

    --------------------------
    Trading Ads with fellow publishers is one of the best ways to build your subscriber base. It's as simple as it sounds. You simply contact the publisher you're interested in exchanging ads with and ask them if they would be interested in an ad exchange. If they're interested, you would then run a classified ad promoting their e-zine in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

    -----------------
    - Ad Trading -
    -----------------

    Ezine Publisher Trade List
    http://www.bizpromo.com/ezinetrades.htm

    Publishers' Business Exchange
    http://www.cashconnection.com/publisherssite.htm

    I-Barter
    http://www.i-barter.com

    Free Barter Exchange
    http://www.loska.com/barter

    Ezine-Swap
    http://www.promotefree.com/eswap.htm

    --------------------------
    Participate in newsgroup discussions. As with most discussion lists or groups, blatant advertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    -----------

    Seasonal Business Preparations: Are You Ready To Benefit From The Christmas And New Year Break?
    I coach many business people who struggle with stress management in December and January that is entirely avoidable.One of my more effective clients uses this action plan to ensure he is ready for the seasonal break and can enjoy his Christmas and New Year properly.Plan aheadPredict the demand levels for this season from what happened last year. Hire temporary staff to meet your seasonal demand without adding to your long-term costs.Plan your cash flow through the holiday period and organise stand-by funding to boost your working capital if your sales exceed your expectations.Send greetings cards to your best customers, remind them what you offer, and tell them your closure times. Ask your suppliers which days they close and check how this impacts the service you offer your own customers.Find out from your freight and distribution supplier when the cut-off dates<
    p://www.onelist.com/viewarchive.cgi?listname=-AAnnounce

    NewJour List
    http://gort.ucsd.edu/newjour/subscribe.html

    New-List.com
    http://New-List.com/

    -------------------------- A discussion Forum is threaded discussion on a web or message board. This is a great way to get your name out into the Internet community and make some new friends and/or customers. Although blatant advertising is prohibited, signature lines are acceptable.

    -------------------------
    - Discussion Forums -
    -------------------------

    EzineSeek - Email Publishers Forum
    http://www.ezineseek.com/forum/index.cgi

    Biz-Gold Discussion Board
    http://www.profitinfo.com/discuss/marketing/

    -------------------------- Webrings are groups of sites with similar content all linked together to exchange traffic. If you don't have a web site for your publication, you definitely need to get one. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming issues, polls, archives and a subscription box to enable your visitors to easily subscribe. When you've gotten your site set up, you can join a webring and benefit from all the traffic you'll receive from the other sites in your group.

    -----------------------
    - E-zine Webrings -
    -----------------------

    E-zine Webring -
    http://ezinewebring.hypermart.net/

    ZinesOnline Webring -
    http://members.tripod.com/adm/popup/roadmap.shtml

    World Of Newsletters Webring -
    http://bizx.com/newsletter_ring.html

    --------------------------
    Trading Ads with fellow publishers is one of the best ways to build your subscriber base. It's as simple as it sounds. You simply contact the publisher you're interested in exchanging ads with and ask them if they would be interested in an ad exchange. If they're interested, you would then run a classified ad promoting their e-zine in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

    -----------------
    - Ad Trading -
    -----------------

    Ezine Publisher Trade List
    http://www.bizpromo.com/ezinetrades.htm

    Publishers' Business Exchange
    http://www.cashconnection.com/publisherssite.htm

    I-Barter
    http://www.i-barter.com

    Free Barter Exchange
    http://www.loska.com/barter

    Ezine-Swap
    http://www.promotefree.com/eswap.htm

    --------------------------
    Participate in newsgroup discussions. As with most discussion lists or groups, blatant advertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    -----------

    Hiring Decisions- Balancing the Pluses and Minuses of the Job Opportunity Available
    The applicant across the desk is the potential answer to your prayers. They have a sparkling resume, glowing references, and experience in the outdated software package you’re still running. The applicant is nervous but you’re anxious too. You want this person to work for you and you want to attract them to your business. The big question is: Just how hard should you sell your company?Though there are plenty of available bodies, finding the one that will fit into your company and its needs remains a pivotal issue for companies today. But should you present and emphasize only the positive aspects of the job you’re seeking to fill or risk losing an applicant by discussing job stress, overtime, tight training budgets, and the less than perfect aspects of your all too imperfect company?To motivate a job seeker to join your company it is vital to present and sell the opportunities and benefits you are offering. This is your chance to present the b
    --------------
    - E-zine Webrings -
    -----------------------

    E-zine Webring -
    http://ezinewebring.hypermart.net/

    ZinesOnline Webring -
    http://members.tripod.com/adm/popup/roadmap.shtml

    World Of Newsletters Webring -
    http://bizx.com/newsletter_ring.html

    --------------------------
    Trading Ads with fellow publishers is one of the best ways to build your subscriber base. It's as simple as it sounds. You simply contact the publisher you're interested in exchanging ads with and ask them if they would be interested in an ad exchange. If they're interested, you would then run a classified ad promoting their e-zine in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

    -----------------
    - Ad Trading -
    -----------------

    Ezine Publisher Trade List
    http://www.bizpromo.com/ezinetrades.htm

    Publishers' Business Exchange
    http://www.cashconnection.com/publisherssite.htm

    I-Barter
    http://www.i-barter.com

    Free Barter Exchange
    http://www.loska.com/barter

    Ezine-Swap
    http://www.promotefree.com/eswap.htm

    --------------------------
    Participate in newsgroup discussions. As with most discussion lists or groups, blatant advertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    -----------

    Affiliate Programs - The Beginners' Explanation Of Affiliate Programs
    So you want to know about affiliate programs and affiliate marketing?Let me ask you to think about something for a moment. Why is it that a bunch of people are much more successful working together rather than working as individuals, be it a football team or an army or a commercial company!The answer you may be thinking of is "teamwork". What makes a team? A group of people with *complementary* skills that work towards a common goal or objective. Now teamwork becomes a really powerful concept when you think about it that way.**The online version of this concept is known as an affiliate program**By the way, other names for affiliate programs are associate programs and referral programs.Basically the idea is, you as a marketer become an affiliate for a product vendor known as an affiliate merchant or merchant for short. This means you promote the merchant's product or products and for every sale, the merchant pays you a commission.<
    ertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

    ------------------
    - Newsgroups -
    ------------------

    alt.zines
    alt.ezines
    alt.etext
    alt.binaries.zines
    comp.infosystems.www.announce -
    (Read FAQ prior to submission)
    http://www.sangfroid.com/charter.html

    --------------------------
    Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.

    ----------------------------------
    - E-zine Awards & Reviews -
    ----------------------------------

    Best Ezines
    http://www.bestezines.com

    Techmailings List of the day
    http://www.techmailings.com

    Choice Ezine Award
    http://ezineseek.com/award/index.html

    E-ZineZ Excellence Award
    http://www.e-zinez.com/eaward.htm

    --------------------------
    Write a press release and tell the world about your publication. If you're not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price. http://www.drnunley.com/

    Visit any of the following sites to send out your press release.

    --------------------
    - Press Release -
    --------------------

    Gebbie Press
    http://www.gebbieinc.com/

    Press Promoter
    http://www.presspromoter.com/

    Press Release Network
    http://www.pressreleasenetwork.com/index1.html

    PRWeb
    http://www.prweb.com

    Internet Wire
    http://www.internetwire.com/

    BBL Internet Media
    http://bblmedia.com/

    --------------------------
    Don't forget about offline promotions. There are still millions of people around the world who aren't online. Place your ads in newspapers, magazines, etc.

    -------------------------
    - Offline Promotions -
    -------------------------

    Gebbie Press -
    http://www.gebbieinc.com/

    Newspapers Online -
    http://www.newspapers.com/

    This guide is just a small example of e-zine publishing and promotion. For a complete e-zine tutorial with hundreds of resources, visit http://www.web-source.net/ezines/ to pick up a copy of the acclaimed ebook, "E-zines: A Complete Guide to Publishing for Profit."

    For further information on publishing a successful ezine, visit http://emailuniverse.com/ezine-tips/

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/63455/casualarticles-An-Ezine-Publishers-Survival-Guide.html">An E-zine Publisher's Survival Guide</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/63455/casualarticles-An-Ezine-Publishers-Survival-Guide.html]An E-zine Publisher's Survival Guide[/url]

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