Tags |
|
|
Links |
|
|
Casual Articles - Are Announcement Lists Effective?
While the online garage sale approach can be profitable, you are likely to have more success on eBay if you specialize in a particular type of product. Your customers will learn to associate your specialty with your User ID, and will remember you when they are shopping for those types of products again.You should start by exploring your areas of personal interest. What are you an expert at, and what do you enjoy doing in your spare time? Simply answering those two questions is often enough to identify a niche that could be a goldmine for you. After answering those questions, conduct a search of both active and completed auctions to see what related produ
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring th
One day, in the distant future, someone with more money and time than I shall conduct an experiment on waitering staff across the planet.From Rio de Janeiro, where waiters peer over one’s shoulder studying the menu with morbid fascination; to London, where staff glare at you for rudely interrupting their analysis of who was sleeping with whom on Crossroads; to India, where wallahs bring you exactly what you didn’t order, cold and an hour later when you have already succumbed to starvation; to Cape Town, where servers glide effortlessly past you as you wave your arms about like the nearly drowned attracting a life-guard. Each a microcosm of business disreg
New List Announcements are great, but you can only use them once!
When you start out with a new list and begin promoting on the announce lists, you are thrilled by each new subsciption. But after some time passes, you begin to notice that your new subscriptions are waning. Most list owners will reach this point and start playing with their ads a bit. This is a good excercise, it will help you learn to craft a better ad. Let me give you some of what I learned when I started trying to create a better ad.
You can learn alot by watching your own methods for looking at announcement posts. If there are certain things in an ad that trigger certain reactions in you, then you can be fairly certain that other people will react in a similar fashion.
Take for example white space. White space is wonderful. It is much easier on the eyes than an ad that runs along for miles without a break. It provides a clean appearance and seems more professional.
Subconciously, we may be equating white space or the lack thereof, to the different subconcious reactions we have towards a clean person versus our reactions towards a bum in an alley way. By paying attention to my own reactions to various ad styles, I have learned that you do need that white space to break things up, or people will skip your ad altogether. My ad efficiency increased by 25% by learning just this one lesson.
You need to try to cycle your ads and try different things. Each week, try a different approach for your ads. By doing this, you will begin to see what works best for your particular ezine. Different ezines will need a different style of ad, to represent the differentiation of subject materials and the people who read them. Despite the differences of the various genre, some tactics will be effective for all of them. The remainder of this article will continue to address some of those constants.
Some of my early growth explosions came as a result of using testimonials in my ad copy. I know you have heard people talk about that before. I know, because I have read more articles on the subject of using testimonials than for any other subject material.
I highly recommend that you will want to include the single best testimonial you have received from your subscribers. It is not important how many testimonials you have, as long as you have one that is really descriptive and informative. It only took me one ad with one testimonial to understand the importance of using testimonials in my ad copy.
Because my own newsletter appealed to such a wide audience, I wanted to make sure that I was able to include testimonials from folks from every level of computing experience. I had found the four best testimonials from my readers, and the testimonials represent all levels of computer users from the new computer user, to the experienced computer enthusiast, to the computing professional. Two of the four testimonials address the new user, each from a different perspective.
Depending on where I placed an ad swap or announcement, I had enough range in my testimonials to provide incentive to anyone to subscribe to my ezine. I had even updated my subscribe page to include all four testimonials, so that anyone contemplating subscription, will discover at least three more reasons to subscribe.
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring the
This second step in sales is about the immortal on-liner: “the offer you can not refuse.”There are two or more views on sales. The individual view in which the professional sales representative is able to persuade the next deal. The other view is one in which corporations manage the sales process. Both sales activities have in common that the way in which this process is managed defines the success of the sales.Large corporations that depend heavily on sales will try to select the best sales representatives. Yet this is (apparently) not enough. To be successful in sales requires a sophisticated method. And the offer you can not refuse is an important
Take for example white space. White space is wonderful. It is much easier on the eyes than an ad that runs along for miles without a break. It provides a clean appearance and seems more professional.
Subconciously, we may be equating white space or the lack thereof, to the different subconcious reactions we have towards a clean person versus our reactions towards a bum in an alley way. By paying attention to my own reactions to various ad styles, I have learned that you do need that white space to break things up, or people will skip your ad altogether. My ad efficiency increased by 25% by learning just this one lesson.
You need to try to cycle your ads and try different things. Each week, try a different approach for your ads. By doing this, you will begin to see what works best for your particular ezine. Different ezines will need a different style of ad, to represent the differentiation of subject materials and the people who read them. Despite the differences of the various genre, some tactics will be effective for all of them. The remainder of this article will continue to address some of those constants.
Some of my early growth explosions came as a result of using testimonials in my ad copy. I know you have heard people talk about that before. I know, because I have read more articles on the subject of using testimonials than for any other subject material.
I highly recommend that you will want to include the single best testimonial you have received from your subscribers. It is not important how many testimonials you have, as long as you have one that is really descriptive and informative. It only took me one ad with one testimonial to understand the importance of using testimonials in my ad copy.
Because my own newsletter appealed to such a wide audience, I wanted to make sure that I was able to include testimonials from folks from every level of computing experience. I had found the four best testimonials from my readers, and the testimonials represent all levels of computer users from the new computer user, to the experienced computer enthusiast, to the computing professional. Two of the four testimonials address the new user, each from a different perspective.
Depending on where I placed an ad swap or announcement, I had enough range in my testimonials to provide incentive to anyone to subscribe to my ezine. I had even updated my subscribe page to include all four testimonials, so that anyone contemplating subscription, will discover at least three more reasons to subscribe.
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring th
In Puerto Prince, Haiti, former President Jimmy Carter, Colin Powell, and Senator Sam Nunn were in intense negotiations with Haiti's military commander, General Cedras. The phone rang and it was President Clinton calling to tell them that he had already started the invasion and they had 30 minutes to get out of there.That was putting extreme time pressure on the negotiation, and people become flexible under time pressure. When do your children ask you for something? Just as you're rushing out of the door, right? When my daughter Julia was attending the University of Southern California, she lived in a sorority house and would sometimes come home for the week
Some of my early growth explosions came as a result of using testimonials in my ad copy. I know you have heard people talk about that before. I know, because I have read more articles on the subject of using testimonials than for any other subject material.
I highly recommend that you will want to include the single best testimonial you have received from your subscribers. It is not important how many testimonials you have, as long as you have one that is really descriptive and informative. It only took me one ad with one testimonial to understand the importance of using testimonials in my ad copy.
Because my own newsletter appealed to such a wide audience, I wanted to make sure that I was able to include testimonials from folks from every level of computing experience. I had found the four best testimonials from my readers, and the testimonials represent all levels of computer users from the new computer user, to the experienced computer enthusiast, to the computing professional. Two of the four testimonials address the new user, each from a different perspective.
Depending on where I placed an ad swap or announcement, I had enough range in my testimonials to provide incentive to anyone to subscribe to my ezine. I had even updated my subscribe page to include all four testimonials, so that anyone contemplating subscription, will discover at least three more reasons to subscribe.
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring th
In recent years online auctions sites have grown internationally to a point where most web surfers have visited at least one site to buy or sell some item or other - but are they wasting their time?Online auctions offer for sale a wide range of products at vastly different values and qualities, so we tend to think everything is there to satisfy all our needs, which potentially is far from the truth.A quick analysis of a typical online auction site suggests the following advantages on offer;A) Wide range of goods - overall yes but some specialist items may be poorly represented compared with dedicated web sites for this type of item.
Because my own newsletter appealed to such a wide audience, I wanted to make sure that I was able to include testimonials from folks from every level of computing experience. I had found the four best testimonials from my readers, and the testimonials represent all levels of computer users from the new computer user, to the experienced computer enthusiast, to the computing professional. Two of the four testimonials address the new user, each from a different perspective.
Depending on where I placed an ad swap or announcement, I had enough range in my testimonials to provide incentive to anyone to subscribe to my ezine. I had even updated my subscribe page to include all four testimonials, so that anyone contemplating subscription, will discover at least three more reasons to subscribe.
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring th
"I’m not an expert on this topic, but . . .”“This isn’t exactly an exciting topic, but . . .”“I hope you’ll find this interesting.”“Had I more time to prepare . . .”These expressions all have the same thing in common. They cause your audience to wonder why you – and especially they – are there. Each statement communicates the same message: “This isn’t going to be a very good use of your time – get a seat close to the door.” They are unnecessary and harmful statements. They are “power thieves” that sap the energy from your ideas. The three greatest thieves are apologies, feeble phrases, and weak words. Attack them on every front.Ru
My readers tell my story the best, and the vast majority of folks who will be reading my ad want to know what my readers think of my ezine, before they are willing to consider subscribing.
The point is, you need to try out different ads all the time. In their order of importance, the two ad structures that provided the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,
Announcement lists are a great source for testing out your ad structure, and discovering what works and what does not work. But, in time, you will notice that what has worked before, does not seem to have the same pull that it used to. It is at this time that you need to start exploring the other great avenues available for producing new subscriptions.
One day I was cruising around, and I realized why, after a time, why we get such a slim return from our postings on announce lists... Between all 20 or so lists that I submit to, there are maybe 2000 subscribers between them, and my bet is, most of those subscribers are people like you and me looking for their own subscribers!
In the end, the announcement lists are a great starting point for testing your advertising materials and working out any bugs you might have in your pitch. But, when all is said and done, announcement lists can only carry you so far. There will come a time when you will need to leave the announcement lists behind, and to use your tried and tested advertising materials in paid advertisements in other ezines and on other websites.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/63450/casualarticles-Are-Announcement-Lists-Effective.html">Are Announcement Lists Effective?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/63450/casualarticles-Are-Announcement-Lists-Effective.html]Are Announcement Lists Effective?[/url]
Related Articles:
Don't Let Rattlesnakes Scare You
Super Affiliate Handbook - Affiliate Marketing
Bookmark it:
|