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    rity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequ
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    It is maybe... No, it is too early to talk about the end of a hype when the hype has not really started yet. In this way this contribution is not really client focused. Never row against the flow...But it can do no harm either.

    Not only some stock exchange experience will teach us that expectations are sometimes inflated. For some trends it could take years before they grow into a real hype. But then, when the expectations are no longer met you should be prepared... For those who are in the Article production business. The threat comes from on aspect which is easily underestimated.

    A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subseque

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    sed. Never row against the flow...But it can do no harm either.

    Not only some stock exchange experience will teach us that expectations are sometimes inflated. For some trends it could take years before they grow into a real hype. But then, when the expectations are no longer met you should be prepared... For those who are in the Article production business. The threat comes from on aspect which is easily underestimated.

    A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequ

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    A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequ

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    re in the Article production business. The threat comes from on aspect which is easily underestimated.

    A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequ

    Thank God for Competitors and Market Research
    I learned to live with the fact a long time ago that I couldn't think of everything. I can't predict what is the best approach to take with customers. I don't always know what products are best to sell. So, whenever I am in doubt about business direction, I look to my competitors.rity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies.
    (http://www.gartner.com/pages/story.php.id.8795.s.8.jsp)

    Such a cycle consists of five phases;

    • 1. "Technology Trigger"
    • 2. "Peak of Inflated Expectations"
    • 3. "Trough of Disillusionment"
    • 4. "Slope of Enlightenment"
    • 5. "Plateau of Productivity"

    An important lesson of Gartner is that all that is new is fancy and gets (press) support. Then, when the enthusiasm is over, the disappointments follows and support (commitment) falls back. And this commitment is needed for projects to succeed.

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