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Casual Articles - Essential Ezine Questions Answered: #1 Why Publish an Ezine?
Like many things on this earth, having a website sounds great on paper, but what you don't consider are some of the most important aspects of having the site. These are my top ten in no particular order.1) Having a website means absolutely nothing without traffic. That is without visitors. Without visitors a website is like a piece of paper you jotted a note on and forgot about. What's that piece of paper worth to you?2) Getting traffic is not an easy thing to do. Don't let anyone tell you that it's easy or quick to get traffic. Unless you're willing to spend a lot of money, getting traffic quickly is not going to happen.3) Once you start to get a little traffic, expect to get inundated with unwanted emails like you were some porn addict putting your em
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing y
Young adults these days are not just worried about hiring for a degree-related job post graduation; they are increasingly concerned with field-related summer and semester internships. Interestingly enough, many of these young adults are students currently enrolled at universities and colleges around the nation and are eager to apply their newly-acquired skill set to the real world.For businesses, recruiting and hiring summer interns can result with a fairly inexpensive, educated, part-time labor force. And for young adults, taking a summer internship will yield substantial business knowledge, the application of school work, and importantly: resume development. It's a win-win situation.So what types of ways are successful businesses recruiting and hiring these potenti
There are several good reasons to publish your own ezine, the not the least of which is to keep in touch with visitors to your web site. Here are several more reasons:
(1) Staying in contact with customers on a regular basis so they remember your site amongst the billions of web sites on the Internet today.
(2) Site announcements
(3) Staying in contact with potential customers (Maybe one of the most important reasons)
(4) Updating your affiliates
(5) Sending information in the form of articles and editorials
(6) A mechanism to deliver results of a survey or contest
(7) Establish yourself as knowledgeable in a field
(8) Increase your Search Engine ranking
(9) Add content to your web site
(10) As an advertising vehicle
(11) Earn revenue through selling ads
(12) Gain writing experience
Those are a few of the main reasons that I can think of off the top of my head. So let's discuss a couple of them, shall we?
It is very important to stay in contact with both visitors (Potential customers) and current customers. The trick is finding that perfect balance between being helpful and delivering value and information with your ezine and being a pest by sending too many issues, notices, ad sheets, and classifieds.
On a side note:
Don't be a baby bird!
One of my pet peeves (And probably a lot of other people's as well!) is the "You gotta try this!" email every single week from some publishers.
Every week, sometimes several times a week, I get this breathless email from some publisher that is extolling the virtues of yet another "Joint Venture Letter Writer", "Make Super Money as a Super Affiliate" ebook, or pop-up generating software.
Enough already!
Just because the different affiliate programs you are a member of all send you a new "Solo Ad", "Classified Ad", etc. doesn't mean that it is the greatest thing since sliced white bread! There is nothing that will make me unsubscribe faster than a publisher that claims I "Absolutely can't live (Or do business) without X, Y, or Z product every other day.
Especially when all of the products are just variations on a theme and I see the same ad from 4 different people (Each "customized" to make it look like it came from them!). Don't you think your subscribers read more than one ezine?
Don't get caught up in this advertising frenzy or you will lose that list of subscribers you worked so hard to gain the trust of. Just because you reach that magic subscriber base # of 5,000 or 10,000 people doesn't mean that the focus of your ezine should suddenly switch from providing information to being your private cash box.
So, don't sit in your "nest" with your mouth continuously open waiting to be fed like a baby bird chirp, chirp, chirping away all day!
End of Rant :)
The main reason you are sending out your ezine is to showcase your knowledge (Or humor, or artistic ability, whatever your "thing" is) and as you provide valuable information, tutorials, articles, resources, etc., every week you gain the trust of your subscribers.
Then, when you mention that you use "X product" to achieve "Y results", your subscribers will listen to you and if you provide a link, they may even reward you by buying your product!
Some of the Less Obvious Reasons to Publish an Ezine:
Another great reason to write an ezine is to boost your search engine ranking by archiving your past issues online. Later in this series we will be discussing exactly how to do that step-by-step, but for now, let's just assume you know how to add your issues to your web site.
Search engines just love content. Instead of filling your web with other people's articles use your past issue to boost your sites value. I'm not saying their articles are bad or even that having them is bad, but don't you think your visitors will be more impressed with more content written by you in your site than by others? Plus, you have the added bonus of looking smarter!
Your past ezines are definitely on the same topic as your web site which will make a search engine like Google very happy when its spider finds that large group of web pages all on the same general topic. Be sure they are all interlinked, to each other and to the home page. Here's a couple of ways to link them:
1. List the "Articles by Title" down the left side of the page. Link them using the title as the link. This is a much bigger boost in page rating than the "next article" link. Keywords used as the text of the link itself - it doesn't get better than that - baby!
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing yo
Many organizations are now successfully including teambuilding activities at their staff appreciation events because the payoff is so huge.In this article you will find:* Top 10 Reasons to include Teambuilding Activities at your Holiday Staff event* The Do's of Teambuilding Activities* The Don'ts of Teambuilding Activities* How to get it Happening~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Top 10 Reasons to include Teambuilding Activities at your Holiday Staff event* It helps reserved people feel more comfortable about interacting.* It helps new people feel more included.* It allows people from different areas of work to get to know each other.* It can break up silos and humanize a competitive working envir
On a side note:
Don't be a baby bird!
One of my pet peeves (And probably a lot of other people's as well!) is the "You gotta try this!" email every single week from some publishers.
Every week, sometimes several times a week, I get this breathless email from some publisher that is extolling the virtues of yet another "Joint Venture Letter Writer", "Make Super Money as a Super Affiliate" ebook, or pop-up generating software.
Enough already!
Just because the different affiliate programs you are a member of all send you a new "Solo Ad", "Classified Ad", etc. doesn't mean that it is the greatest thing since sliced white bread! There is nothing that will make me unsubscribe faster than a publisher that claims I "Absolutely can't live (Or do business) without X, Y, or Z product every other day.
Especially when all of the products are just variations on a theme and I see the same ad from 4 different people (Each "customized" to make it look like it came from them!). Don't you think your subscribers read more than one ezine?
Don't get caught up in this advertising frenzy or you will lose that list of subscribers you worked so hard to gain the trust of. Just because you reach that magic subscriber base # of 5,000 or 10,000 people doesn't mean that the focus of your ezine should suddenly switch from providing information to being your private cash box.
So, don't sit in your "nest" with your mouth continuously open waiting to be fed like a baby bird chirp, chirp, chirping away all day!
End of Rant :)
The main reason you are sending out your ezine is to showcase your knowledge (Or humor, or artistic ability, whatever your "thing" is) and as you provide valuable information, tutorials, articles, resources, etc., every week you gain the trust of your subscribers.
Then, when you mention that you use "X product" to achieve "Y results", your subscribers will listen to you and if you provide a link, they may even reward you by buying your product!
Some of the Less Obvious Reasons to Publish an Ezine:
Another great reason to write an ezine is to boost your search engine ranking by archiving your past issues online. Later in this series we will be discussing exactly how to do that step-by-step, but for now, let's just assume you know how to add your issues to your web site.
Search engines just love content. Instead of filling your web with other people's articles use your past issue to boost your sites value. I'm not saying their articles are bad or even that having them is bad, but don't you think your visitors will be more impressed with more content written by you in your site than by others? Plus, you have the added bonus of looking smarter!
Your past ezines are definitely on the same topic as your web site which will make a search engine like Google very happy when its spider finds that large group of web pages all on the same general topic. Be sure they are all interlinked, to each other and to the home page. Here's a couple of ways to link them:
1. List the "Articles by Title" down the left side of the page. Link them using the title as the link. This is a much bigger boost in page rating than the "next article" link. Keywords used as the text of the link itself - it doesn't get better than that - baby!
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing y
Negotiating a pay rise is not something many people do on a regular basis. By applying these keys you will be well positioned to improve your negotiation skills and feel more empowered when asking for a pay rise.1. Know the outcome you want. Do you want a win-win outcome where both you and your boss benefit? Or a win-lose outcome where your boss is not happy with the result?It is important you know what type of outcome you want because that will affect the long term relationship you have with the other party. Win-win outcomes are beneficial where you have an ongoing relationship. For example, when you negotiate a pay rise, you don't want your boss to feel he/she is the 'loser'. However, if you are buying a car from a car lot, you may not be so concerned about w
Don't get caught up in this advertising frenzy or you will lose that list of subscribers you worked so hard to gain the trust of. Just because you reach that magic subscriber base # of 5,000 or 10,000 people doesn't mean that the focus of your ezine should suddenly switch from providing information to being your private cash box.
So, don't sit in your "nest" with your mouth continuously open waiting to be fed like a baby bird chirp, chirp, chirping away all day!
End of Rant :)
The main reason you are sending out your ezine is to showcase your knowledge (Or humor, or artistic ability, whatever your "thing" is) and as you provide valuable information, tutorials, articles, resources, etc., every week you gain the trust of your subscribers.
Then, when you mention that you use "X product" to achieve "Y results", your subscribers will listen to you and if you provide a link, they may even reward you by buying your product!
Some of the Less Obvious Reasons to Publish an Ezine:
Another great reason to write an ezine is to boost your search engine ranking by archiving your past issues online. Later in this series we will be discussing exactly how to do that step-by-step, but for now, let's just assume you know how to add your issues to your web site.
Search engines just love content. Instead of filling your web with other people's articles use your past issue to boost your sites value. I'm not saying their articles are bad or even that having them is bad, but don't you think your visitors will be more impressed with more content written by you in your site than by others? Plus, you have the added bonus of looking smarter!
Your past ezines are definitely on the same topic as your web site which will make a search engine like Google very happy when its spider finds that large group of web pages all on the same general topic. Be sure they are all interlinked, to each other and to the home page. Here's a couple of ways to link them:
1. List the "Articles by Title" down the left side of the page. Link them using the title as the link. This is a much bigger boost in page rating than the "next article" link. Keywords used as the text of the link itself - it doesn't get better than that - baby!
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing y
A lot if not most companies, have two support operations, a customer support and a service support operation. Now days most all companies also use an elaborate telephone screening process for the incoming calls. I would like to suggest an alternative way to improve the quality of the support offered to your customers.First of all try to have the call answered as soon as possible by a live person. This would be a small group, depending upon the size of your company, that would be able to answer most of the simple questions about products, obtain the name of the person calling and redirect the more in- depth questions to the appropriate person. For example, sales related to the sales department and service related to the service department. If possible use a system that wo
Another great reason to write an ezine is to boost your search engine ranking by archiving your past issues online. Later in this series we will be discussing exactly how to do that step-by-step, but for now, let's just assume you know how to add your issues to your web site.
Search engines just love content. Instead of filling your web with other people's articles use your past issue to boost your sites value. I'm not saying their articles are bad or even that having them is bad, but don't you think your visitors will be more impressed with more content written by you in your site than by others? Plus, you have the added bonus of looking smarter!
Your past ezines are definitely on the same topic as your web site which will make a search engine like Google very happy when its spider finds that large group of web pages all on the same general topic. Be sure they are all interlinked, to each other and to the home page. Here's a couple of ways to link them:
1. List the "Articles by Title" down the left side of the page. Link them using the title as the link. This is a much bigger boost in page rating than the "next article" link. Keywords used as the text of the link itself - it doesn't get better than that - baby!
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing y
Where is the best place to find an accounting job? Every time I have ever had to look for a job it has been difficult. It isn't so much that there aren't jobs out there, but it is a matter of finding the ones that are. To find an accounting job, you will want to use three main resources: the internet, the local paper, and an employment service or headhunter. Here are some tips that may help you in your search for that accounting job you want. The first thing to do in getting your accounting job is to look online. There are a number of job sites on the internet that can help you. Most of them will allow you to sort job openings by location. Then, you can search by keyword so you could type accounting in to find accounting jobs in your area. There are also job sites that spec
2. Have a navigation bar across the bottom of the page
3. Have "Next" and "Back" links, plus a little arrow icon pointing left and right respectively. Use the "Alt" description for the picture to stick a keyword in the page. Not a bunch, one per is ok...
If you use FrontPage or other WYSIWYG editor, right click on the picture, click on properties, then type in your keyword where the space for the "alternate text" goes.
Include the word "arrow" too, in case your picture pulls a no show or someone has their graphics turned off the text makes sense. Like for our fishing magazine example (Article #2 in the Series) you could use "click arrow for next fishing article" as your alternate text.
We will cover this topic more deeply in the "How to Archive Your Past Issues" Article further along in this series. But for now,just keep it in mind.
And the final reason we will discuss in this section is writing experience. What better way to gain experience and find your writing "Voice" than to write an ezine every week? If you have ever contemplated writing your own ebook, special report, short story or novel, an ezine is great writing practice.
You have to do research, proofread, type, (Unless you have "you talk it records" software that is!) and keep a schedule. All great warm-ups for you true project, whatever that is.
So there you have it, a nice even dozen reasons you should get up off your rear - or sit down on it as it were - and start writing your own ezine.
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