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Casual Articles - How to Create a Newsletter Name
You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK. But which franchise should you buy? Which makes the most sense for you?Here are some criteria that can help you make your decision:1. What products or services would you enjoy selling?What industries do you like, or dislike? Your best bet is to find a fra
The term crisis management has different connotations. In this article, I will try to provide pointers that can be used in most situations:Is It A Crisis In The First Place?:This question is important to ask, as there are many situations that go wrong because the right person to handle it is not around. You may be in charge of a project until your supervisor comes back and are unable to contact him during a crisis. You have to make your own decisions in hi
When I wrote a plan for my e-mail newsletter, developing a name was a critical part of the planning process.
To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods...
Other Newsletter Name Methods
For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Acm
Have you ever been to a meeting that seemed to be going nowhere and was a waste of yours and everyone elses time?Or have you ever been to a meeting where you wondered what had been agreed?Only to show up a month later and find out that there had been no progress, partly because no-one knew what was expected of them. So they kept quiet with their heads down!How frustrating!To save this being a problem, one possibility that wo
To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods...
Other Newsletter Name Methods
For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Ac
In recent years, companies have recognized the need to expand their businesses in the international arena. Breakthroughs in communications and transportation have facilitated this move and have enabled these companies to trade in various countries all over the globe. It is now easier for company representatives to travel armed with business proposals and tap or create connections in remote places.An obvious downside is the expenses attendant to air travel as well as
Other Newsletter Name Methods
For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Ac
Do you have any idea how much your customers are actually worth to you? Do you know which ones you make money on and the financial impact of those that beat you up over price, service levels and "extras?" Or, do you say things like "we don't have the time to figure that out," - or, "we are different," - or, "how would knowing that really help us" - etc, etc?What could be more relevant to any small business than having at least a basic understanding of customer profi
For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Ac
Just because you want to be in the media, doesn't mean that you should. Certainly your company is offering a new product, service or has done something you think is newsworthy. And it may very well be news, but you have to make sure that your story idea makes it from the e-mail inbox to the pages of the newspaper. This column will focus on newspapers and online media outlets. These five tips will help you to evaluate your story and cut through the clutter to get your compa
Then there are reader contests. They work well for employee newsletters and member newsletters because readers get involved, making them feel they're part of the newsletter.
Or how about the clever method? Using brainstorming and creative thinking; the outcome a clever play on words or concepts.
And, then there's the benefits approach, a good tactic for customer newsletters. Take the product name plus a word or phrase that describes its most important benefit, and you've got a high-potential newsletter n
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