What's the ePublishing Strategy?

Email is a relatively inexpensive but highly effective means of communication. As a medium that is relatively young, many people often don't quite know how to take full advantage of all of the available email marketing options, let alone how to get started.

Goals for an eMail Marketing Program

In general, your goals for an email marketing program can be boiled down to one or more of the following:

• Maintain Top-of-Mind Positioning - Landing in the Inbox on a regular basis enables you to stay top-of-mind, whether your emails are opened every time or not. The timing to acquire your products or services may not be now, but could be soon. Don't underestimate the value of building your brand and above all, be patient if the phone doesn't ring off the hook with your first email broadcast.

• Keep your customers, investors, employees and other interested parties involved with your brand - Email keeps your stakeholders connected with you and up-to-date on what you are doing. If you have a large database, you couldn't possibly reach out and touch every one of your customers regularly via other mediums such as the telephone.

• Position yourself (or your company) as a leader - Email allows you to educate your market about your work, little by little, positioning you as an expert. Over time, your audience gains confidence in your abilities and offerings.

• Drive traffic to your locations, phone lines, or company website - An email campaign is a great way to drive eyeballs to targeted pages on your website and a whole lot cheaper than paid placements on the search engines (though certainly not a substitute for them).

• Turn suspects into prospects and prospects into loyal customers - Though email is better known as a customer retention tool than an acquisition tool, it can be a very effective way to begin and then develop a relationship with a suspect that has shown even some interest in your offerings. Over time, the suspect develops a trust in you and a better understanding of your products or services and in time slides into the category of "customer."

• Introduce a new product or service - What better way to let your customers and prospects know you've got some new great stuff to share with them. And as a subscriber, they will be the FIRST to know about it. I like to call this the "Exclusivity Factor." It makes people want to be on your email list.

• Build a Viral Marketing movement - One of the most popular uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.

• Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is to make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from you.

• Send Press Releases and stay
  All About eBay
  eBay is currently the most popular and widely accessed online shopping destination for online shoppers around the world.As a start up company founded in September 1995, eBay has started the trend of creating and organizing auctions for basically anything tradeable. The catch is, everything is done electronically or through the Internet.To date eBay sells about 55 million hot items under up to 50,000 trade categories. This Internet-based marketplace is open 24 hours a day, seven days a week, no holidays. A person can shop for desired items anywhere he or she may be.According to the company and othe
  i>Maintain Top-of-Mind Positioning - Landing in the Inbox on a regular basis enables you to stay top-of-mind, whether your emails are opened every time or not. The timing to acquire your products or services may not be now, but could be soon. Don't underestimate the value of building your brand and above all, be patient if the phone doesn't ring off the hook with your first email broadcast.

• Keep your customers, investors, employees and other interested parties involved with your brand - Email keeps your stakeholders connected with you and up-to-date on what you are doing. If you have a large database, you couldn't possibly reach out and touch every one of your customers regularly via other mediums such as the telephone.

• Position yourself (or your company) as a leader - Email allows you to educate your market about your work, little by little, positioning you as an expert. Over time, your audience gains confidence in your abilities and offerings.

• Drive traffic to your locations, phone lines, or company website - An email campaign is a great way to drive eyeballs to targeted pages on your website and a whole lot cheaper than paid placements on the search engines (though certainly not a substitute for them).

• Turn suspects into prospects and prospects into loyal customers - Though email is better known as a customer retention tool than an acquisition tool, it can be a very effective way to begin and then develop a relationship with a suspect that has shown even some interest in your offerings. Over time, the suspect develops a trust in you and a better understanding of your products or services and in time slides into the category of "customer."

• Introduce a new product or service - What better way to let your customers and prospects know you've got some new great stuff to share with them. And as a subscriber, they will be the FIRST to know about it. I like to call this the "Exclusivity Factor." It makes people want to be on your email list.

• Build a Viral Marketing movement - One of the most popular uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.

• Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is to make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from you.

• Send Press Releases and sta
  Domain Name Strategies Maximize Profits
  Whether you want to come up with your own original name or wish to buy someone else's, here are some strategies for obtaining a profitable domain name.1. Do It Now!If you do think of or find a good domain name, don't procrastinate. Register or buy it now!I've thought of a good name, checked it for availability, and then slept on it. When I went to register, the name was gone.Years ago, one of my clients delayed in registering his company name and within a month someone else registered it.The situation is even worse now. There is a lot of domain name speculation going
  such as the telephone.

• Position yourself (or your company) as a leader - Email allows you to educate your market about your work, little by little, positioning you as an expert. Over time, your audience gains confidence in your abilities and offerings.

• Drive traffic to your locations, phone lines, or company website - An email campaign is a great way to drive eyeballs to targeted pages on your website and a whole lot cheaper than paid placements on the search engines (though certainly not a substitute for them).

• Turn suspects into prospects and prospects into loyal customers - Though email is better known as a customer retention tool than an acquisition tool, it can be a very effective way to begin and then develop a relationship with a suspect that has shown even some interest in your offerings. Over time, the suspect develops a trust in you and a better understanding of your products or services and in time slides into the category of "customer."

• Introduce a new product or service - What better way to let your customers and prospects know you've got some new great stuff to share with them. And as a subscriber, they will be the FIRST to know about it. I like to call this the "Exclusivity Factor." It makes people want to be on your email list.

• Build a Viral Marketing movement - One of the most popular uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.

• Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is to make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from you.

• Send Press Releases and sta
  The Benefits and Advantages of Ebooks
  An ebook is a book in electronic format. It is downloaded to a computer, PC, Mac, laptop, PDA or any other kind of computer, and is read on the screen. It can have numbered pages, table of contents, pictures and graphics, exactly like a printed book.Ebooks present many benefits and advantages, and this article shows some of them.It is very simple and easy to purchase and download ebooks through the Internet. It is exactly like purchasing any other product. The only difference is that after payment you will either be directed to a download page or receive the download link in an email. All you have to do
  l than an acquisition tool, it can be a very effective way to begin and then develop a relationship with a suspect that has shown even some interest in your offerings. Over time, the suspect develops a trust in you and a better understanding of your products or services and in time slides into the category of "customer."

• Introduce a new product or service - What better way to let your customers and prospects know you've got some new great stuff to share with them. And as a subscriber, they will be the FIRST to know about it. I like to call this the "Exclusivity Factor." It makes people want to be on your email list.

• Build a Viral Marketing movement - One of the most popular uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.

• Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is to make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from you.

• Send Press Releases and sta
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  There are four components to every web business. Until you understand them, you’ll never be able to make any money online. Once you understand them, they need be put into practice, if you wish to be successful.The four strategic components that make up every web business are:ProductTechnologyTrafficConversionEvery web business starts with a PRODUCT. If there’s no PRODUCT then there’s no reason for the business to exist. There are two kinds of products that can be sold, physical products and information products. Web businesses focus on informational products because they
  uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.

• Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is to make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from you.

• Send Press Releases and stay on the Media Radar - Most editors and reporters today have little time to sift through the piles of press releases that cross their desks each day but they do need leads for stories to fill their publications and broadcast reports. In recent panel discussions with various members of the press, spanning both broadcast and print media, one universal request was clear - "Send it to us via email - no attachments, keep it succinct - but use email." Adding members of the Press to your email list keeps them abreast of your news just like the rest of your list.