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  • Casual Articles - Discover How to Avoid the 10 Deadly Newsletter Sins

    What To Do When Your Boss Is a Butthead
    I've never worked for a boss I didn't like or respect.  Sure, some were better than others, but I never considered quitting my job because of a bad boss.  Unfortunately, many employees aren't so lucky. If your boss is a total butthead, someone you'll never get along with, admire or respect no matter how hard you try, there are a few things you can do. Wait.  Is your boss close to retirement or promotion--or ev
    py, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated tha

    Taking A Risk to Make a New Start
    Years ago, I attended a seminar about the “comfort zone.” The instructor explained the basics of how we live our lives. It seems that once we settle into a routine , that establishes a comfort zone that we tend to cling to. Whether it’s our home, job, or friends, we adapt to where we are and how we do things. That’s why, when we experience a sudden change or disruption, we overreact and go into a frenzy. It’s like being shocked by an electric
    Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results

    Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month?

    Yes? Then maybe you are guilty of committing one or more of the following deadly newsletter sins:

    1. You spend hours surfing the 'Net, researching for an article, getting 'screen sucked' without any apparent value

    2. You format it yourself using your Outlook email program

    3. You send your ezine from your email program

    4. You get business cards of people you meet at events and add them to your subscriber list

    5. You manually add and delete email addresses from your list

    6. You manually send subscribers a welcome message, thanking them for signing up for your ezine

    7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'

    8. You only send it out whenever you have a new product or service to announce

    9. Your ezine consists mainly of sales copy, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated than

    Harnessing Your Inner Used Car Salesman
    The highest achievers in sales are often those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.I’ve often found myself a little too focused on the former. I’ve always loved being in sales because of the interaction with people and
    Then maybe you are guilty of committing one or more of the following deadly newsletter sins:

    1. You spend hours surfing the 'Net, researching for an article, getting 'screen sucked' without any apparent value

    2. You format it yourself using your Outlook email program

    3. You send your ezine from your email program

    4. You get business cards of people you meet at events and add them to your subscriber list

    5. You manually add and delete email addresses from your list

    6. You manually send subscribers a welcome message, thanking them for signing up for your ezine

    7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'

    8. You only send it out whenever you have a new product or service to announce

    9. Your ezine consists mainly of sales copy, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated tha

    Influence Of Changing Prices On Accounting
    Price reflects the value sacrificed for the acquisition of an item at the moment of purchase; therefore price paid is a historical fact and does not necessarily reflect the value of the item after the transaction, since this may change. Value changes when supply or demand changes. If the value of an asset that was acquired at a specific cost changes in the course of time, the accounting records will no longer reflect its value.When r
    ogram

    3. You send your ezine from your email program

    4. You get business cards of people you meet at events and add them to your subscriber list

    5. You manually add and delete email addresses from your list

    6. You manually send subscribers a welcome message, thanking them for signing up for your ezine

    7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'

    8. You only send it out whenever you have a new product or service to announce

    9. Your ezine consists mainly of sales copy, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated tha

    How To Maximize Your Amount of Office Space
    Small businesses will eventually face the inevitable question of whether or not they have outgrown their current office space. If you are consistently struggling to find suitable workspaces for your employees or temporary hires it may be time to change your office space and find something a little larger that can accommodate your company during its busiest times. The last situation you want to be in is to have to ask some of your employees to
    essage, thanking them for signing up for your ezine

    7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'

    8. You only send it out whenever you have a new product or service to announce

    9. Your ezine consists mainly of sales copy, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated tha

    What Does the Who Loves Money Program Promise Me?
    You can find all sorts of get rich quick schemes on the Internet. Some will promise you instant wealth with no effort on your part at all. Others will tell you that you do not need any particular skills to succeed. If you want something along those lines, then pass up on Who Loves Money. While you will not find the program making any grand promises, you will find that Who Loves Money will offer you some valuable tools to help you with your ho
    py, with a clear call to action: buy your product

    10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

    Okay, I'm exaggerating here, I'm sure you are more sophisticated than that!

    You may already use one of the list management services such as Constant Contact or Aweber and would never think of committing these 'faux pas'! Or perhaps you still print out and mail newsletters, and have decided to start emailing your company newsletter to save costs.

    You have a list of people you've met at conferences and trade shows, and are not sure if it is permitted to add them to your subscriber list. Maybe you're scratching your head wondering where you'll find the time to do your electronic newsletter ("ezine"), so you keep putting it off.

    So many questions! If you are an entrepreneur or a small business professional learning how to use the Internet, you already know how fundamental an emailed newsletter is for your online marketing. How do you learn all this while still managing your business and other marketing tasks?

    Did you know that you can send out your ezine through your shopping cart, if you have the right one?

    These are some of the advanced secrets that insiders use to get better results from their ezines. Emailed newsletter

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