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Casual Articles - Stray The Course
At he core of your company's strategy lies a dilemma, wrapped in a problem, inside a challenge. As companies find it increasingly tougher to achieve and sustain growth, they have placed their faith in acquisitions and alliances to boost sales, profits, and, importantly, stock prices. That's most evident in developed countries. American companies, for instance, created a titanic acquisitions and alliances wave by announcing 74,000 acquisitions and 57,000 alliances from 1996 through 2001. Du
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The prob
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).We trashed them because all but the odd one or two were ill-considered, highly subjective, barely camouflaged advertising cop
It was strangely quiet, and I have to say that I found running through this dream-like stuff quite enjoyable. In fact, it was only after the second car nearly ran me down that I realized there was a problem: They couldn’t see me.
As someone on foot, and despite the heavy fog, it was easy to see the ground in front of me, thanks to a five foot bubble of open space that moved with me as I ran. But for a car going 40 miles per hour (that’s about 973 stones per hectare, for those of you on the metric system) it was a different story. They couldn’t see me until they were almost on top of me, which, I don’t mind telling you, made me a bit uneasy.
As I ran, I considered my options:
1. Stop running, and wait for the fog to clear.
2. Remove all of my clothes, in the hope that the reflection off my pasty, white, middle-aged body would serve as a warning beacon for approaching vehicles. (Sorry, take a minute to let that image pass.)
3. Change my route, and turn off onto less heavily traveled side streets.
As I’m sure you’ve guessed, I chose option three. And, I’m happy to report, after some twists and turns, and only getting lost once… I got hit by a school bus. Ha ha!, I’m kidding. I arrived home safely.
Here’s the point. As a runner, you can cover the same route, in the same clothes, wearing the same shoes for months on end, and have great success. In a very short time however, and through no fault of your own, the environment can change drastically, making it hard to see your way and leaving you at risk.
By the same token, as a professional firm publishing an E-Newsletter (or for that matter, as a business providing a particular service), you may find that what once worked well, no longer does. Often – and again, through no fault of your own – it’s not because you’ve run off course but simply because the course itself has changed.
It’s for this reason that I recommend stepping back periodically, to take a look at your newsletter, and make sure that the world you’re writing to hasn’t evolved in some critical way. Two important questions to ask in this regard:
1. Has your audience changed?
When I began this newsletter in 1999, I was writing for small business owners. Over time, I realized that my particular approach – one fundamentally based on useful content and strong relationships – was suited to a particular type of business (i.e. professional service providers), rather than businesses of a particular size. So step one is to see if the people you’re writing to are still the right people.
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The probl
You want to make money by selling with an internet business? That's wonderful! You've carefully thought this out, and decided that you want to sell things on the internet to make money. Well lucky for you, I'm here to give you some tips (ten of them to be exact) so you can profit from your business idea.In no particular order...1) This may seem quite obvious, but you'd be surprised how many people don't keep this in mind: have a clear goal in mind for your business, and work t
As I ran, I considered my options:
1. Stop running, and wait for the fog to clear.
2. Remove all of my clothes, in the hope that the reflection off my pasty, white, middle-aged body would serve as a warning beacon for approaching vehicles. (Sorry, take a minute to let that image pass.)
3. Change my route, and turn off onto less heavily traveled side streets.
As I’m sure you’ve guessed, I chose option three. And, I’m happy to report, after some twists and turns, and only getting lost once… I got hit by a school bus. Ha ha!, I’m kidding. I arrived home safely.
Here’s the point. As a runner, you can cover the same route, in the same clothes, wearing the same shoes for months on end, and have great success. In a very short time however, and through no fault of your own, the environment can change drastically, making it hard to see your way and leaving you at risk.
By the same token, as a professional firm publishing an E-Newsletter (or for that matter, as a business providing a particular service), you may find that what once worked well, no longer does. Often – and again, through no fault of your own – it’s not because you’ve run off course but simply because the course itself has changed.
It’s for this reason that I recommend stepping back periodically, to take a look at your newsletter, and make sure that the world you’re writing to hasn’t evolved in some critical way. Two important questions to ask in this regard:
1. Has your audience changed?
When I began this newsletter in 1999, I was writing for small business owners. Over time, I realized that my particular approach – one fundamentally based on useful content and strong relationships – was suited to a particular type of business (i.e. professional service providers), rather than businesses of a particular size. So step one is to see if the people you’re writing to are still the right people.
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The prob
Procurement plays a key role to determine the success of a particular business. A number of online companies provide a choice of alternatives to solve issues related to handling time, procurement costs, decision-making, and risk management through e-procurement sites. These solutions help in enhancing productivity and streamlining procurement process.Individuals may be able to meet business goals through personalized solutions depending on business field and purchasing needs. Such solut
Here’s the point. As a runner, you can cover the same route, in the same clothes, wearing the same shoes for months on end, and have great success. In a very short time however, and through no fault of your own, the environment can change drastically, making it hard to see your way and leaving you at risk.
By the same token, as a professional firm publishing an E-Newsletter (or for that matter, as a business providing a particular service), you may find that what once worked well, no longer does. Often – and again, through no fault of your own – it’s not because you’ve run off course but simply because the course itself has changed.
It’s for this reason that I recommend stepping back periodically, to take a look at your newsletter, and make sure that the world you’re writing to hasn’t evolved in some critical way. Two important questions to ask in this regard:
1. Has your audience changed?
When I began this newsletter in 1999, I was writing for small business owners. Over time, I realized that my particular approach – one fundamentally based on useful content and strong relationships – was suited to a particular type of business (i.e. professional service providers), rather than businesses of a particular size. So step one is to see if the people you’re writing to are still the right people.
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The prob
If you've been searching for a legitimate way to make extra cash from the comfort of your own home, consider joining the thousands of people who make money with surveys. All you need to do is simply share your opinions with a paid survey program.Online surveys are a great way for people of all ages to earn extra income, although most survey companies will require that participants be at least 18 years of age or have parental consent to participate. For example:College stu
It’s for this reason that I recommend stepping back periodically, to take a look at your newsletter, and make sure that the world you’re writing to hasn’t evolved in some critical way. Two important questions to ask in this regard:
1. Has your audience changed?
When I began this newsletter in 1999, I was writing for small business owners. Over time, I realized that my particular approach – one fundamentally based on useful content and strong relationships – was suited to a particular type of business (i.e. professional service providers), rather than businesses of a particular size. So step one is to see if the people you’re writing to are still the right people.
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The prob
Survey:A sample survey was conducted among the young and old women of this beautiful textile city,Coimbatore.The enquiry revealed that there are problems in getting a regular blouse or a salwar kameez stitched!This is the real ‘burning problem’ of the customers in this tailoring industry. When this common problem is studied carefully and an exact solution is provided, the flow of the customers into the innovator’s shop could be more.Burning problems: to a particular type of business (i.e. professional service providers), rather than businesses of a particular size. So step one is to see if the people you’re writing to are still the right people.
2. Is your topic still relevant?
Here as well, this newsletter has changed over time. While it used to focus primarily on "E-Newsletter mechanics" (e.g. click tracking, formatting, opt-in processes), today, I hardly talk about these kinds of things at all.
As the e-mail world has evolved, the challenge for a professional service provider seeking to produce an effective E-Newsletter is no longer a technical one. The problem we all face in 2006 – in a world where nobody wants any more e-mail – is to write something that other people will be eager to read. So that’s what I focus on now.
How about you? How might the interests of your audience have changed since you began publishing?
Bottom Line. In producing an E-Newsletter for your business, the place to start is always with you: Your voice, your expertise, your point of view, etc. Keep in mind however, that this is only half the equation. Who you’re audience is and what they consider important today, is equally vital.
(c)Copyright 2006. Blue Penguin Development & Michael Katz
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