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Casual Articles - 3 Keys to Greater Profits From Any Opt-In Email List
…because they understand the potential of the most prevalent, work from home, Internet business Opportunity In The World!…and because they know about Gorilla Marketing! Why is Affiliate marketing so prevalent?What are the Advantages?The popularity of Affiliate Marketing…selling others people’s stuff and getting paid for it…is due to the ease of entry into the field…along with the many, various ways in which folks can e
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "usefu
One frequent question that I receive as an executive business coach is "How do I get more business?" With the economy growing, businesses are seeking a greater piece of the American pie and rightfully so.My first response is "Can you share with me how many customers are you receiving from your current marketing actions?" And for the most part, the responses I have received are an almost apologetic "No." Possibly, part of the reason for these consistent responses is that many busin
And you'd like to make more money from it.
Am I right so far?
Great! Just wanted to make certain that I'm not losing my touch. :-)
Your opt-in email list can be the single biggest money-maker you possess, if you just follow three simple keys...
Key 01 -> Provide Genuine Value To Your List Members.
Seems like a no-brainer, right? Unfortunately, the overwhelming majority of list owners miss out from the beginning.
They're left at the starting gate while the rest of the pack moves ahead.
If you don't provide "genuine value" to your list members you simply won't make money from your list.
Folks will either unsubscribe, or they'll stop reading your mailings.
Either way, you lose.
There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.
So, first things first, you gotta provide genuine value to your list members.
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "useful
With our daily time frames accelerating and demographics shifting, the need for businesses to get on top of their game becomes ever more important. For example, while the pizza trend took a couple of decades to get firmly rooted in our culture, consider how quickly the cell phone has become an essential ‘gotta have one’ product. And camera phones, the next stage in positioning the trend, are moving even faster. Introduced four years ago in Japan, 57 million camera phones were sold by 2003,
Seems like a no-brainer, right? Unfortunately, the overwhelming majority of list owners miss out from the beginning.
They're left at the starting gate while the rest of the pack moves ahead.
If you don't provide "genuine value" to your list members you simply won't make money from your list.
Folks will either unsubscribe, or they'll stop reading your mailings.
Either way, you lose.
There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.
So, first things first, you gotta provide genuine value to your list members.
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "usefu
If You Don't Someone Else WillEvery company has a personality whether they know it or not. If you don't develop and foster an appropriate marketing personality for your company, your employees and customers will do it for you, and that could be disastrous. Successful companies pay serious attention to creating and implementing a dominant corporate identity; and use it to deliver a consistent, coherent and cohesive Web-presence in the methodical and persistent pursuit of th
Folks will either unsubscribe, or they'll stop reading your mailings.
Either way, you lose.
There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.
So, first things first, you gotta provide genuine value to your list members.
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "usefu
Keep in mind that the phone will likely derail your schedule if you let it. Put the answering machine on during working hours. When you do choose to answer the phone (and remember, it's a choice, not a requirement), limit the time you spend on each call. That's easier said than done, which is why you should keep an egg timer near your office phone. Set it for five minutes to help put a limit on calls that might otherwise make your day spin out of control. 1. Return calls. Schedule
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "usefu
A while back, while living in New York City, I became acquainted with this guy named Harry Vincent. He was something else. Vince liked to show off a lot, as shown by his daily food regimen of booze and loose city girls. It was pretty tough on the ego hanging around him; I had recently started my so-called writing career and the cash wasn't rolling in like I had planned. When Vince and I would go to the local bistro, he'd usually surround himself with a sensual panorama of mouth-watering fu
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "useful" content.
When it comes to information, "Value" = "Usefulness."
How valuable content is to a person is directly related to how useful they find that information.
Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.
Key 02 -> Send Promotional Mailings Regularly.
One of the most shocking discoveries that I ever made in my work with email marketing is this:
**If you don't send promotional mailings regularly, your response rates will go down dramatically.**
Trust me. I've tested it. So have a lot of other people.
Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolutely needs to be REGULAR.
Consist
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