Below is an excerpt from our Business Kit "Advertising Works" --this is information that anybody who is advertising should know:

Any advertising is serious business. It reflects you, your business, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of thumb:

• FALSE ADVERTISING-Whatever you say or promise in your advertisement you better be able to deliver! If you can't, then you may be frauding your audience with false advertising which is illegal. No amount of financial success is worth this type of legal problem.
• WARRANTIES-There is basically two kinds of legal promises or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a 30 day money back guarantee if the customer is not satisfied. If the customer returns the product in salable condition within (30 days) and reque
  Columbus Voyage a Tribute to Diversity
  Arranging for the voyage was a long process for Columbus as he tried to find funding in Portugal, Italy, and Spain. The journey was planned by a committee in Lisbon, Portugal. Led by Joseph Diego Mendes Vezinho, a Jewish scientist that later converted to Christianity, a nautical plan was developed using newly created star charts and maps developed by Mus
  ss, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of thumb:
  • FALSE ADVERTISING-Whatever you say or promise in your advertisement you better be able to deliver! If you can't, then you may be frauding your audience with false advertising which is illegal. No amount of financial success is worth this type of legal problem.
  • WARRANTIES-There is basically two kinds of legal promises or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a 30 day money back guarantee if the customer is not satisfied. If the customer returns the product in salable condition within (30 days) and requ
    One Easy Method to Help Reduce Your Attendees' Stress Level and Improve Event Satisfaction
    Event planning can be a stressful exercise. When you've got an entire conference hall full hungry attendees, waiting on caterers who are running late, while you've been on your feet since five in the morning to make sure the coffee was hot and your speakers had everything they needed. To top it off, the rumor in the hallways is that your pre-lunch spea
    an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of thumb:
    • FALSE ADVERTISING-Whatever you say or promise in your advertisement you better be able to deliver! If you can't, then you may be frauding your audience with false advertising which is illegal. No amount of financial success is worth this type of legal problem.
    • WARRANTIES-There is basically two kinds of legal promises or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a 30 day money back guarantee if the customer is not satisfied. If the customer returns the product in salable condition within (30 days) and requ
      Good First Impressions Count when You Mean Business
      First impressions can mean the difference between closing the deal of a lifetime or getting shot down in flames. When meeting with a client or a customer for the first time, or interviewing with your prospective employer, you have just a few minutes to make a first impression that determines the success or failure of your mission.Be on Time
      If you can't, then you may be frauding your audience with false advertising which is illegal. No amount of financial success is worth this type of legal problem.
    • WARRANTIES-There is basically two kinds of legal promises or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a 30 day money back guarantee if the customer is not satisfied. If the customer returns the product in salable condition within (30 days) and requ
      Old Vending Machines
      Old vending machines are the ancestors of the present sophisticated vending machines. Old vending machines are generally treasured by people for many reasons. Restored old models are cheap solutions for vending machines. They have an additional sentimental value which reflects past memories. The historic relevance of the vintage model is also important.
      or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a 30 day money back guarantee if the customer is not satisfied. If the customer returns the product in salable condition within (30 days) and requests a refund, you MUST be prepared to refund ALL the money promptly. An implied warranty or promise is a natural expectation that anybody would have when they purchase a new product...that it is new, free from defect and constructed in a manner represented by the advertising surrounding the sale. When you buy a new car, you "expect" that it will run like a new car should. In other words, it is naturally implied to be from free defect. This doesn't need to be said to the person buying the car because it is a natural expectation of the transaction.
    • CHAIN LETTERS-Chain letter programs are illegal. Any "scheme" where money is exchanged and no products or services are delivered is against the law. Not only is it a violation of advertising law, it is an offense against postal regulations. To avoid legal problems do not participate in chain letters.
    • BAIT & SWITCH-Bait and switch programs are illegal. Any “scheme” where y