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Casual Articles - What's the Value of an E-mail Address?
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within six months and had to take out a second mortgage on my house just to keep things going. I have now closed the business and am left with a pile of bills that will probably put me in person
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruc
Okay so now we know all there is to know about content and keywords. Hah! But you did get the basics. It may be a good point to stop and talk about Keywords, Tags, Categories and all that as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.These articles began be
Communicating by e-mail has a number of benefits:
1. Quick response –- You’ll be able to measure the effectiveness of your message in about 48 hours, which also means if you are asking for donations to a non-profit organization or selling something online you’ll have money in-hand sooner than you would with direct mail.
2. Learn something –- A content strategy that tracks the recipient’s activity within the message will teach you something about their interests.
3. More affordable –- E-mail allows you to communicate for pennies per message instead of the dollars per message it costs to send direct mail.
4. Better results –- Response rates to e-mail communications are often better than traditional direct mail.
5. Segment & strategize –- The technology available to deliver thousands of e-mail messages at a time also enables you to segment groups and target specific groups of people with a message just for them.
6. It’s the culture –- Most professionals who work at a desk every day (and many who don’t) are accustomed to using e-mail as a regular form of communication. According to the 2004 Pew Internet & American Life Project, 93% of online Americans use e-mail.
The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider “buying” an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruc
Marketing experts the world over have all preached at some time that the business card is a small businesses most important marketing tool. The majority of business cards handed out fail to impress and make a lasting mark on our customers. The confidence that a well-designed stylish business card can give you in any market cannot be over stated enough.Business cards use dates back hundreds of years initially as personal
2. Learn something –- A content strategy that tracks the recipient’s activity within the message will teach you something about their interests.
3. More affordable –- E-mail allows you to communicate for pennies per message instead of the dollars per message it costs to send direct mail.
4. Better results –- Response rates to e-mail communications are often better than traditional direct mail.
5. Segment & strategize –- The technology available to deliver thousands of e-mail messages at a time also enables you to segment groups and target specific groups of people with a message just for them.
6. It’s the culture –- Most professionals who work at a desk every day (and many who don’t) are accustomed to using e-mail as a regular form of communication. According to the 2004 Pew Internet & American Life Project, 93% of online Americans use e-mail.
The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider “buying” an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruc
Cost accounting in manufacturing answers the simple question: “Am I making money on this job, and if not then why not?”. Cost accounting is a bridge between financial and management accounting and is a technique used to address the demands of both. It is a systematic application that takes all events in the supply chain and translates them into financial values for analyses by various people both inside and outside the company
5. Segment & strategize –- The technology available to deliver thousands of e-mail messages at a time also enables you to segment groups and target specific groups of people with a message just for them.
6. It’s the culture –- Most professionals who work at a desk every day (and many who don’t) are accustomed to using e-mail as a regular form of communication. According to the 2004 Pew Internet & American Life Project, 93% of online Americans use e-mail.
The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider “buying” an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruc
Certain enterprises change much more rapidly than others. The rate of change is an important determinant of the degree to which policies can be formulated and the stability of policies maintained. It may explain the organization structure of companies- railroad, banking and public utility companies, for example- operating with wide spans of management or, on the other hand, the very narrow span of management used by General Eisen
The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider “buying” an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruc
Is it likely to have direct email marketing software that contains every single component that is needed for a successful email marketing campaign?Having a reliable direct email marketing software to manage all of your email campaigns can be frustrating if you do not have certain profit building tools built within the software. Frustration can occur if you setup email promotions that fail one after the other, without knowi
How to collect e-mail addresses:
1. Provide a subscription form on the front page of your website and then give them something to subscribe to: an e-mail newsletter, weekly tips, articles, resources, etc.
2. Remind people to subscribe to your e-mail newsletter in the signature of every person-to-person e-mail message you send out. Have every employee and volunteer do the same.
3. Instruct your staff and volunteers to keep this “top of mind” -- ALWAYS ask for an e-mail address: in person, on incoming and outgoing phone calls, visitors, events, etc.
4. Include a line for “e-mail address” on every return-reply mailing, including event RSVPs.
5. Determine a method for collection ANYTIME you are face-to-face with donors. Don’t forget events that have volunteer sign-in sheets, raffle ticket sales or silent auction bids/purchases.
6. Implement a “forward-to-a-friend” strategy and consider offering an incentive for people who send multiple forwards.
7. Avoid being accused of spam –- be sure to share your privacy policy with an assurance that you will not sell or share their information and, by all means, ask their permission to contact them through e-mail.
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