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Casual Articles - Benchmark Study of Email Database Services
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, th
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
*
"To accomplish great things in life, you first must aspire to greatness, and live your aspirations!"Imagine: Successfully accomplishing any goal set before you and receiving honors for that accomplishment. The grandeur of existence is the threshold of belief. Whatever it is you believe, you can achieve.As a business owner, often you must show your dreams as achieved for your people
NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:
* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.
* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
*
Hundreds of businesses are bought and sold everyday. Each “deal” is different. Every acquisition candidate needs to be systematically evaluated prior to purchase as to its existing competitiveness within their targeted markets to determine what strategic augmentations need to be made to maximize eventual return on investment.As a business buyer you will need to estimate anticipated financial return on your investment based o
* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.
* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
*
The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal.You know what? Her proposal was even worse than her live sales pitch. It was a completely canned message, which wasted her time and mine. With that, some thoughts on creating effective proposals.Let
* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
*
It's time to take inventory. What worked for you and what didn't work for you throughout 2005?When you think about last year what are the things you regret not doing? Will you also regret not doing these things in 2006?The best way to turn regrets into opportunities is to set them up as personal goals. It's always worked for me and I'm sure it can work for you.For example, write down five things you regret not doi
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
*
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter’s day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the crowd.The poor fellow who was scheduled to speak after him had only prepared a two-minute speech.The man was Abrah
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.
The research found that the update rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.
"This study provides companies and nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, Inc. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is now considered as essential as NCOA services are to direct mail."
FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, Fr
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