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Casual Articles - Why Do Marketers Lie in their Emails?
I have to admit, I just don't get it. I don't understand why anyone would be willing to pass up the opportunity for real success. Yet they do it everyday. And not just a few but the vast majority. Think about it. How many people do you know who are truly successful? I don't mean earning $50,000 a year, being able to pay
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relatio
Training managers use many of the same interpersonal and analytical skills that other types of departments use. In particular, they need to be good communicators, and highly skillful in interpersonal relations. They need to delegate effectively, support their staff emotionally, give accurate and timely feedback, and set depar
A teaser line. An offer. A time limited deal. There are numerous ways to increase the open rate of an offline direct mail piece. Some are straightforward, some are compelling, others are plain feeble.
But I don't recall ever having received a piece of direct mail that had an outright lie printed on the envelope.
And I don't expect to. Why would a company do that? If the lie is revealed the moment I open the envelope, then the cat is out of the bag. The company can't be trusted. I would never buy from them.
In my experience, companies in the offline world are smart enough not to put their brand and reputation at risk by over-stepping the mark with their 'come hither' copy lines.
But this doesn't seem to be the case in the online world.
A colleague of mine recently received a B2B email with the subject line:
Fw: Please help - unable to reach your IT person
Of course, nobody had tried to reach any IT person. It was just a sneaky lie written to increase the open rate. And it succeeded. The email was opened. But after a few moments it became apparent that the company had lied. Hello delete button.
But what if my colleague had responded? What if he had been interested in the service being offered? What if he wanted to create a relationship with the vendor but, at some moment, while browsing his inbox, he came to realize that the opening line to the relationship, that first 'Hello', was just a lie?
The low cost of email has created two layers of marketers. The first layer comprises legitimate companies who would stay clear of lying in their subject lines.
The second layer is made up of the smash-and-grab marketers, who will do anything to take your money before you have had time to think through your decision.
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relation
Why settle for the traditional carpet-on-concrete approach when you can get a softer, reusable floor, in the colors you want and save money in the process? Trade show space is some of the costliest resale space your business can encounter. Make it count!COMFORT COUNTS!It's a four day show, and by day three, ever
And I don't expect to. Why would a company do that? If the lie is revealed the moment I open the envelope, then the cat is out of the bag. The company can't be trusted. I would never buy from them.
In my experience, companies in the offline world are smart enough not to put their brand and reputation at risk by over-stepping the mark with their 'come hither' copy lines.
But this doesn't seem to be the case in the online world.
A colleague of mine recently received a B2B email with the subject line:
Fw: Please help - unable to reach your IT person
Of course, nobody had tried to reach any IT person. It was just a sneaky lie written to increase the open rate. And it succeeded. The email was opened. But after a few moments it became apparent that the company had lied. Hello delete button.
But what if my colleague had responded? What if he had been interested in the service being offered? What if he wanted to create a relationship with the vendor but, at some moment, while browsing his inbox, he came to realize that the opening line to the relationship, that first 'Hello', was just a lie?
The low cost of email has created two layers of marketers. The first layer comprises legitimate companies who would stay clear of lying in their subject lines.
The second layer is made up of the smash-and-grab marketers, who will do anything to take your money before you have had time to think through your decision.
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relatio
Dropshipping is sometimes the answer to the vexed question: "What should I sell online?"Many people know what products they want to sell. However, they don't know how to do this. Should they physically stock the products themselves or promote other companies through affiliate programs?Dropshipping may be the a
A colleague of mine recently received a B2B email with the subject line:
Fw: Please help - unable to reach your IT person
Of course, nobody had tried to reach any IT person. It was just a sneaky lie written to increase the open rate. And it succeeded. The email was opened. But after a few moments it became apparent that the company had lied. Hello delete button.
But what if my colleague had responded? What if he had been interested in the service being offered? What if he wanted to create a relationship with the vendor but, at some moment, while browsing his inbox, he came to realize that the opening line to the relationship, that first 'Hello', was just a lie?
The low cost of email has created two layers of marketers. The first layer comprises legitimate companies who would stay clear of lying in their subject lines.
The second layer is made up of the smash-and-grab marketers, who will do anything to take your money before you have had time to think through your decision.
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relatio
If you dream about having a different career, but don't act on that dream, you may be operating under the assumption of a career myth. In this article, I expose 10 myths, sayings you've heard before that simply are not true. Let's explore them.Career Myth #1: You can't make a living doing something you really,
The low cost of email has created two layers of marketers. The first layer comprises legitimate companies who would stay clear of lying in their subject lines.
The second layer is made up of the smash-and-grab marketers, who will do anything to take your money before you have had time to think through your decision.
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relatio
Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marke
This may all seem obvious. After all, you and I would never lie just to get an email opened, would we?
I mention it for two reasons. First, because I have received emails from legitimate companies that come horribly close to lying in their subject lines.
Second, when companies enter into partnerships or affiliate relationships, they often lose control of how those partners promote their products or services. Which is why sometimes you see a legitimate company being pitched in a very crude and misleading way.
The bottom line is to remain aware of the damage that dishonesty does to your brand and reputation.
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