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    Thinking of Starting a Small Business?
    There are lots of people out there thinking about starting a small business, and tons of great ideas, but few people actually go out and do it. So many people think and think about it until all of a sudden they're fifty-something, still with that great idea, but no business.There's no doubt it takes a special type of person to be an entrepreneur. It's def
    y is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave you

    Has Television Had Its Day?
    Now and then, a new innovation comes along that is life changing on a massive scale. One example is the automobile. Another is the printing press. The bedding-in time for these inventions has varied according to the next big thing that came along. As yet, no new idea has come along to rival the automobile. The printing press had several centuries as the only mass
    In the business world, “You’ve Got Mail” has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business user, to pay attention and take action?

    Here's a typical scenario:

    You are sending an urgent email to a colleague, Notina Hurry. Only Notina knows the location of a budget file you need desperately. You called her, but her phone is tied up. How do you get your important email read, and then responded to as quickly as possible?

    1. Write a headline in the subject area that will grab your colleague's attention.

    You need to get the recipient to notice and WANT to open your e-mail. According to the experts, you have to make it specific enough to be intriguing but vague enough to provoke curiosity. And, it's a real advantage if you know the recipient.

    For example, Notina is a good-hearted person but is always getting blamed for screw-ups. So, you decide you will headline a plea for help in the Subject area.

    You decide against "Where did you put the @*!!%& file?" and opt for "Help! Help! Last week's budget file is so lost!" as your headline in the Subject area of the e-mail.

    2. Next, write a specific, easy-to-read message.

    Short sentences are best. Tell the reader what's in it for them. Remember that everyone is tuned into the radio station WIIFM (What’s In It For Me).

    Here's an example:

    Hi Notina:

    I hope your day is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave your

    Limited Liability Company – Setting Up Your LLC
    A limited liability company is a way for small businesses to limit the liability of its owners. The major feature of a limited liability company is that it limits the liability of the owners to the extent of their equity while excluding the personal liability from the general debts and other obligations of the company. This is unlike other forms of business owners
    o a colleague, Notina Hurry. Only Notina knows the location of a budget file you need desperately. You called her, but her phone is tied up. How do you get your important email read, and then responded to as quickly as possible?

    1. Write a headline in the subject area that will grab your colleague's attention.

    You need to get the recipient to notice and WANT to open your e-mail. According to the experts, you have to make it specific enough to be intriguing but vague enough to provoke curiosity. And, it's a real advantage if you know the recipient.

    For example, Notina is a good-hearted person but is always getting blamed for screw-ups. So, you decide you will headline a plea for help in the Subject area.

    You decide against "Where did you put the @*!!%& file?" and opt for "Help! Help! Last week's budget file is so lost!" as your headline in the Subject area of the e-mail.

    2. Next, write a specific, easy-to-read message.

    Short sentences are best. Tell the reader what's in it for them. Remember that everyone is tuned into the radio station WIIFM (What’s In It For Me).

    Here's an example:

    Hi Notina:

    I hope your day is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave you

    How To Earn Money From Online Surveys
    With the use of Internet, online survey has become an attractive option for companies to get rapid feedback from a large chunk of net-savvy population. The great thing about online surveys is they are perfect for students, stay-at-home moms, and anyone else who needs to make extra money from the comfort of their own home.Marketing companies are paying signi
    According to the experts, you have to make it specific enough to be intriguing but vague enough to provoke curiosity. And, it's a real advantage if you know the recipient.

    For example, Notina is a good-hearted person but is always getting blamed for screw-ups. So, you decide you will headline a plea for help in the Subject area.

    You decide against "Where did you put the @*!!%& file?" and opt for "Help! Help! Last week's budget file is so lost!" as your headline in the Subject area of the e-mail.

    2. Next, write a specific, easy-to-read message.

    Short sentences are best. Tell the reader what's in it for them. Remember that everyone is tuned into the radio station WIIFM (What’s In It For Me).

    Here's an example:

    Hi Notina:

    I hope your day is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave you

    Marketing Plans that Succeed: Three Steps to Getting Noticed
    Do you ever feel like you’re on message overload? So many commercials, ads and pop-ups you can’t tell who’s selling what anymore. Well, you’re not alone and you’re not overreacting.Today we are exposed to somewhere between 3,500 and 5,000 marketing messages a day. To put that in perspective, in the 1970’s---that far less aggressive and commercial era---con
    file?" and opt for "Help! Help! Last week's budget file is so lost!" as your headline in the Subject area of the e-mail.

    2. Next, write a specific, easy-to-read message.

    Short sentences are best. Tell the reader what's in it for them. Remember that everyone is tuned into the radio station WIIFM (What’s In It For Me).

    Here's an example:

    Hi Notina:

    I hope your day is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave you

    How To Succeed At Anything
    "In order to succeed, your desire for success should be greater than your fear of failure." Bill CosbyThe word "failure" has so many negative connotations - and in fact, there are many negative things about failing to accomplish something that you set out to do.However, failure has an "up" side.Failure is a lesson to be learned, not an indicat
    y is turning out better than mine -- I can't find last week's budget file.

    I looked in the e/budgets/weekly folder, but it's not there.

    Please let me know the entire path to the budget file dated 8-05-02.

    You know I'll owe you a coffee tomorrow when I see you in the cafe.

    Thanks very much,
    Ima Desperate
    Idesperate@ohwell.com
    X6502

    3. Leave your name, email address, and phone number(s) at the end of the email.

    This may sound obvious, but sometimes, even with an electronic signature, key contact information is missing. Remember, you want to make it easy for e-mail recipients to communicate in the mode most comfortable for them.

    4. Emphasize the urgency.

    Convey URGENCY in the body of the message or in a postscript. Better still, if you infrequently send mail at the High Importance level, use it or its equivalent in your messaging system. In Microsoft Outlook, High Importance highlights the received email with a red exclamation point. I would send Notina’s email marked High Importance.

    So, you’ve written an attention-getting headline. You’ve written a short, urgent message. You've answered that all-important recipient quesion "WIIFM". And, you left sufficient contact information. Now, hit the SEND button and expect a very quick response!

    Copyright 2005 by Valerie Mills

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