Casual Articles - Internet and Businesses Online

Postcard Marketing is a Lead Generator - Not a Brand Builder
I would like to make two important points about postcard marketing:Point #1 - "Learn More" is Not an Offer Here's the reason I stress this point. While working in the postcard marketing industry, "learn more" was one of the most frequently used calls-to-action I saw put onto postcards. The problem was, these companies gave the reader no reason to learn more. No incentive was mentioned. No compelling argument was made. No mention of the value to be had. Just a plain old "learn more."I call this the "so what" factor. I get postcards all the time that tell me a little about the company and close with a "learn more" statement. "So what," is my immediate reaction. How does this apply to me?<

nd me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Many marketers are working in front of their computer for 10 - 12 hours a day. Sometimes, it is very difficult to distinguish between red and green and if you use bold or even big fonts when sending a letter to marketers, they will feel that this letter is not

CRM/SFA That Accelerates Sales: The Sales Process Integration Approach
Has your company struggled with Sales Force Automation (SFA) or Customer Relationship Management (CRM) software? If so, you’re not alone. It’s estimated that between 65 and 80 percent of all system implementations end in failure*. Sales people don’t like working with software, and each rep uses the system differently. Customer/prospect data is inconsistent and poorly maintained. Management doesn’t get the forecasting and reporting visibility that it needs. Instead of being a productivity tool, CRM systems can easily end up being a drag on sales team performance.Does this description sound like what’s happening at your company? If so, it doesn’t have to be that way. Imagine a CRM system that provides your

Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail.

After sorting through the emails, I am finally able to sit down and reply to those I have received from my customers, friends, and family.

J-unk email usually starts out with:

"Ma^ke $10,000 in 48 hours"

"E-arn $5,000 in 3 days"

"S(uper) su.per V-ia..."

60% of the emails that I receive are coming from spammers... and sometimes it is very difficult for me to distinguish between emails from my clients and those from spammers.

Worse still, I sometimes delete email from people who would like to Joint-Venture with me, as I am unable to recognize where the email has come from.

This creates a lot of frustration for people who would like to approach me personally. Many friends of mine are experiencing the same situation.

If your email starts with the subject line:

"Read this", "Believe Me", "Debt Con-solidation",

"Joint-Venture Proposal", "Urgent Messages", etc.

Guess what?

I wont even read it, as I personally believe that it has come from someone who would like to send me a virus, or who would like to s-pam me with "unsolicited email".

Worse, as a "Block" button starts to become available, I may easily block your address so that I no longer receive emails from you.

=> Here is the reason behind the story above...

This is NOT a story that I have made up by myself. This is what most Internet Marketers do all the time.

People have a habit of opening emails that they receive from their friends, family, clients, and 'warm strangers'.

They tend to filter out every email that looks like a spamming message, so why on earth would you want your emails deleted by those marketers who may work with you in the future.

=> Henry, What should I do to create a legitimate email?

Here are sure ways to get your email read:

1. Put the recipients name in the subject line.

I usually receive emails with subject line like this:

"Joint-Venture Proposal"

"Let's work together"

Most of the emails with these two subject lines above, will definitely go into the spam inbox, because I didn't recognize who you are, and what your intention is. I am concerned that you may be trying to spread a virus into my computer.

=> What should I do, Henry?

Put my first name on it...

"Henry, please review my JV Proposal..."

"Henry, let's work together..."

These are the messages that I will definitely take a look at, as I feel that you know me personally.

Even though I can't recall who you are, I assume that I must have met you in the past.... or maybe I have some problem with my memory. :-)

2. Include your name in the "From" field.

I notice that some webmasters still use the word "Webmaster" in the "From" field. This makes it very difficult for me to distinguish between you and other webmasters, who email me all the time.

I may or may not open your email. At present I have at least 50 people in my mailbox who use "Webmaster" in the "from" field.

I may forget who you are, which makes it awkward if I need to contact you.

If you are one of many people who have sent me your Joint-Venture proposal, I may have already forgotten who you are.

Please put your "Full Name" in the "From" field.

3. Tell me how you found me

As I mentioned in "1" above, I may have a problem with my memory! That being so, you need to refresh my mind as to how you found me, before I click my mouse to delete your email.

For example:

"Hi Henry, this is Michael Wong, the guy you chatted with in JV Seminar.

"Hi Henry, this is Michael Wong, I found your website from the search term "Free Internet Marketing" on MSN.com

It's as simple as that if you want to make me listen to you further.

4. Tell me who you are and what your intention is

As soon as you tell me where you found me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Payroll Service, Changing Providers - Chapter Two: What Should you Look for in a New Provider?
Service Technology Professionalism Cost Location Service. Can your new provider handle your unique needs? You can only ask. But don’t just take their word. Ask for references in your size and type of business. Smaller providers may only be able to get close but that is OK. You’re concerned about how, not what, service is provided. Ask the references for other reference back to the provided that they did not provide you with. That is where you may get your best information. But in all fairness, remember the old adage “You can’t make all of the people happy all of the time.”Technology. Is the provider up to date

n",

"Joint-Venture Proposal", "Urgent Messages", etc.

Guess what?

I wont even read it, as I personally believe that it has come from someone who would like to send me a virus, or who would like to s-pam me with "unsolicited email".

Worse, as a "Block" button starts to become available, I may easily block your address so that I no longer receive emails from you.

=> Here is the reason behind the story above...

This is NOT a story that I have made up by myself. This is what most Internet Marketers do all the time.

People have a habit of opening emails that they receive from their friends, family, clients, and 'warm strangers'.

They tend to filter out every email that looks like a spamming message, so why on earth would you want your emails deleted by those marketers who may work with you in the future.

=> Henry, What should I do to create a legitimate email?

Here are sure ways to get your email read:

1. Put the recipients name in the subject line.

I usually receive emails with subject line like this:

"Joint-Venture Proposal"

"Let's work together"

=> What should I do, Henry?

Put my first name on it...

"Henry, please review my JV Proposal..."

"Henry, let's work together..."

These are the messages that I will definitely take a look at, as I feel that you know me personally.

Even though I can't recall who you are, I assume that I must have met you in the past.... or maybe I have some problem with my memory. :-)

2. Include your name in the "From" field.

I notice that some webmasters still use the word "Webmaster" in the "From" field. This makes it very difficult for me to distinguish between you and other webmasters, who email me all the time.

I may or may not open your email. At present I have at least 50 people in my mailbox who use "Webmaster" in the "from" field.

I may forget who you are, which makes it awkward if I need to contact you.

If you are one of many people who have sent me your Joint-Venture proposal, I may have already forgotten who you are.

Please put your "Full Name" in the "From" field.

3. Tell me how you found me

As I mentioned in "1" above, I may have a problem with my memory! That being so, you need to refresh my mind as to how you found me, before I click my mouse to delete your email.

For example:

"Hi Henry, this is Michael Wong, the guy you chatted with in JV Seminar.

"Hi Henry, this is Michael Wong, I found your website from the search term "Free Internet Marketing" on MSN.com

It's as simple as that if you want to make me listen to you further.

4. Tell me who you are and what your intention is

As soon as you tell me where you found me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Creating Satisfied Customers
Everyone in business wants to have customers but anyone wanting to remain in business wants satisfied customers. A satisfied customer is often a repeat customer and everyone knows that repeat business makes an easier sale. Obviously, creating a satisfied customer is a complex issue; from offering products and services that are reliable and high quality to being responsive when issues arise. The scope of this issue can't be discussed in a meaningful way within a single article; however this article can present some ideas on how to guide your customers to assist them in making the best choice to suit their needs.In general, the most satisfied customer is the one who knows what his expectations are and kn

ct line.

I usually receive emails with subject line like this:

"Joint-Venture Proposal"

"Let's work together"

=> What should I do, Henry?

Put my first name on it...

"Henry, please review my JV Proposal..."

"Henry, let's work together..."

These are the messages that I will definitely take a look at, as I feel that you know me personally.

Even though I can't recall who you are, I assume that I must have met you in the past.... or maybe I have some problem with my memory. :-)

2. Include your name in the "From" field.

I notice that some webmasters still use the word "Webmaster" in the "From" field. This makes it very difficult for me to distinguish between you and other webmasters, who email me all the time.

I may or may not open your email. At present I have at least 50 people in my mailbox who use "Webmaster" in the "from" field.

I may forget who you are, which makes it awkward if I need to contact you.

If you are one of many people who have sent me your Joint-Venture proposal, I may have already forgotten who you are.

Please put your "Full Name" in the "From" field.

3. Tell me how you found me

As I mentioned in "1" above, I may have a problem with my memory! That being so, you need to refresh my mind as to how you found me, before I click my mouse to delete your email.

For example:

"Hi Henry, this is Michael Wong, the guy you chatted with in JV Seminar.

"Hi Henry, this is Michael Wong, I found your website from the search term "Free Internet Marketing" on MSN.com

It's as simple as that if you want to make me listen to you further.

4. Tell me who you are and what your intention is

As soon as you tell me where you found me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Five Crucial Things You Forgot About Selling
I remember signing up for a seminar at USC taught by the incomparable Donald C. Bryant, a Professor Emeritus from the University of Iowa.It was one of the smartest moves I ever made as a graduate student, because, arguably I did my best scholarly writing under his guidance.More than simply edifying, this experience was nearly transcendental. There were only a handful of us in this doctoral seminar, and it was rare company, indeed.In a telling comment, one of my peers looked at me as the first session was about to get underway, and he whispered with reverence: “This guy has forgotten more than most scholars will ever know!”Of course, it was a compliment.The best salespeople have

time.

I may or may not open your email. At present I have at least 50 people in my mailbox who use "Webmaster" in the "from" field.

I may forget who you are, which makes it awkward if I need to contact you.

If you are one of many people who have sent me your Joint-Venture proposal, I may have already forgotten who you are.

Please put your "Full Name" in the "From" field.

3. Tell me how you found me

As I mentioned in "1" above, I may have a problem with my memory! That being so, you need to refresh my mind as to how you found me, before I click my mouse to delete your email.

For example:

"Hi Henry, this is Michael Wong, the guy you chatted with in JV Seminar.

"Hi Henry, this is Michael Wong, I found your website from the search term "Free Internet Marketing" on MSN.com

It's as simple as that if you want to make me listen to you further.

4. Tell me who you are and what your intention is

As soon as you tell me where you found me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Link Popularity And How It Relates To Search Engine Rankings
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Everyone who creates a site wonders how to get traffic to their newly created site, this is the most important question every new webmaster asks, is how to do this.In the past it was very easy to get your website ranked in the search engines, all you needed to do was stuff keywords into your site that you wanted to rank high with, stuff the meta tags and wait for the search engines to index the page and in a couple of days your site was in the top 10-20 in the search engines results. This worked very well because your site was stuffed with the keywords you wanted to the visitors to find on the searc

nd me, you simply tell me who you are.... so you keep me alert all the time.

Remember though, you only have 10 seconds to convince me who you are or I will most likely delete your email.

So.... Here is the example:

I am a webmaster of www.domainwithheld.com, an internet clothing company. I would like to find out if we can work together.

I am a subscriber of your "E-GoldNetter" Marketing Newsletter. I would like to find out if we can work together.

This way, I will respect you, and will definitely reply to you with the next click....

5. Don't use bold or color when sending email.

The last things that I dislike about email messages are those sent in colors or font that really annoy my eyes.

Worse still, regardless of how great your writing skill is, they will quickly conclude that it is as an amateur email message.

It means that even though your letter will not go to a spam folder, it will be put in the trash folder.

Be sure you use just a regular font, with a nice neat format when writing email messages, especially when you're sending this letter to marketers who are receiving upwards of 50 - 100 emails per day.

Closing Note: I understand that this may all sound a little harsh, however, my intention, in this article, is to inform you how all well-known marketers sort their email every day.

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How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?

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How you develop your team depends on the kind of team you have. In this article we examine the differences between independent and interdependent teams, and how you should consider addressing their development according to their different needs.

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