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Casual Articles - The List Is The Thing
It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. Blogging appears to be absolutely essential to your web site success. If you are not blogging,
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wis
In a past life, a former colleague of mine taught our company the concept of the Complaint-O-Meter for handling guest complaints.We’ve all been through various types of complaints as both a customer and an employee. You remember both ends of the extreme. On one hand, the Ritz Carlton hotel has empower
Making the site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website. Many of your "hits" are just that, a quick click, and they're gone forever.
The visitor that clicked away likely found your site by using a search engine. They were interested in the search term that was one of your site's keywords. That means that they may be your "target customer".
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wish
After all of the late nights concepting, all of the arguing with your Art Director and your Associate Creative Directors, your Creative Directors and all of the account people and the media people and the head of the agency, and the fellas who vacuum the conference rooms late at night, the great news is you sol
Making the site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website. Many of your "hits" are just that, a quick click, and they're gone forever.
The visitor that clicked away likely found your site by using a search engine. They were interested in the search term that was one of your site's keywords. That means that they may be your "target customer".
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wis
I get hundreds of emails per week and as you might expect, many of the emails contain similar questions. There are probably ten questions that I get asked most. I will save nine of them for another time as I want to talk about just one of the top ten questions today.The basic form of the question varie
The visitor that clicked away likely found your site by using a search engine. They were interested in the search term that was one of your site's keywords. That means that they may be your "target customer".
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wis
Surprisingly enough, if your expectations are reasonable obtaining the amount of money you want for your business is probably the easiest part of a business transaction. It is the less obvious issues which most people fail to examine, and those seem to cause the most problems. Okay, so you know how much money
The visitor that clicked away likely found your site by using a search engine. They were interested in the search term that was one of your site's keywords. That means that they may be your "target customer".
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wis
“LEAN MANUFACTURING”, you hear it everywhere, everyday, you can’t escape it, but what is it? We all have our ideas, however, if you haven’t been formally trained or deeply involved, odds are, you’re thinking only of the cost savings side. Think back when ISO became all the rage. The basic understanding was t
Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wish that you could follow-up on that "lead" at a later time? With a better offer or a different related product?
You can.
The focus of your online sales business "has" to be capturing lead information (email addresses) and building a database of prospects and previous customers. This "house list" enables you to keep in touch with your leads, building a relationship and your credibility over time. The website is an important part of the sales "machine", but is not the primary focus, building your house list is.
Many people might think that the value of a house list is determined by the number of leads it contains. This is true, to a point. Affecting the value even more is the quality of the leads, or subscribers. A small lis
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