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Casual Articles - How To Write E-mail Messages For Phenomenal Results
Six months ago, Nucor Corp. looked like it might be in big trouble. The North Carolina-based minimill steelmaker, which recycles steel from cars, dishwashers and other items to make new steel, had lost power at its Hickman, Arkansas plant. Management anticipated it would be a full week before operations there would be back online.Yet, within hours of hearing about the electrical grid’s fai
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the prob
It only takes a moment of listening to the news to hear about the difficult economy. Plants are closing, companies are laying off workers, and small businesses are going to be devastated by the lost jobs and diminished local economy.There is no doubt that your job as a salesperson has become increasingly difficult regardless of what it is you are selling. However, the less than favorable
While the above is a hypothetical figure, it sure got your attention didn’t it…
Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.
What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?
It’s no rocket science. You’ve basically got to get your readers excited and give them a reason to respond quickly.
There IS a simple formula to achieve this. It’s nothing revolutionary, in fact it’s…
..the same darn formula for writing good copy!
Look, if you want to experience increased sales from all your e-mail promotions, start writing your solos based on the age-old formula known as…
..AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.
Here’s a quick look at how you can structure your messages using AIDA as a guide:
1. A - Attention
Create subject lines that get your e-mails opened. Think of this as the headline of your ad as any good copywriter would tell you.
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : “Have you heard about…”
Heard about what? They’ll want to find out…
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading…
2. I - Interest
Once you’ve got their attention, it’s time to get them interested in your message.
An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the prob
"Business is about people, not just numbers." - Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me give you an example, I know of a large machine-tool operation in the Midwest who used to be heralded for producing quality products. To this end, the company established an in-house school who taught their ma
It’s no rocket science. You’ve basically got to get your readers excited and give them a reason to respond quickly.
There IS a simple formula to achieve this. It’s nothing revolutionary, in fact it’s…
..the same darn formula for writing good copy!
Look, if you want to experience increased sales from all your e-mail promotions, start writing your solos based on the age-old formula known as…
..AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.
Here’s a quick look at how you can structure your messages using AIDA as a guide:
1. A - Attention
Create subject lines that get your e-mails opened. Think of this as the headline of your ad as any good copywriter would tell you.
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : “Have you heard about…”
Heard about what? They’ll want to find out…
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading…
2. I - Interest
Once you’ve got their attention, it’s time to get them interested in your message.
An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the prob
Freelancing professionals working on their own are quite common today. These are mostly the ones who would not like to tie themselves up in a schedule and earn marginal salaries, where there organization would earn a lot more because of them.Freelancers are available to work for you; they offer cheaper rates, most of the times excellent quality combined with great w
..AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.
Here’s a quick look at how you can structure your messages using AIDA as a guide:
1. A - Attention
Create subject lines that get your e-mails opened. Think of this as the headline of your ad as any good copywriter would tell you.
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : “Have you heard about…”
Heard about what? They’ll want to find out…
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading…
2. I - Interest
Once you’ve got their attention, it’s time to get them interested in your message.
An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the prob
Cover letters accompany your r?sum? when you can’t. They introduce you to your potential employer. Effective cover letters identify the position you are interested in by referencing the job title and the requisition number, when available. They add value to your r?sum? by highlighting your qualifications. There is no such thing as a good generic cover letter! If it is generic, then it won’t be ef
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : “Have you heard about…”
Heard about what? They’ll want to find out…
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading…
2. I - Interest
Once you’ve got their attention, it’s time to get them interested in your message.
An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the prob
As an entrepreneur, I’ve made a conscious decision to distinguish between smart business and good business. Running a smart business means accepting that my time is finite and my expertise doesn’t cover everything, so it’s false economy to try to handle all aspects of my business in-house. Dedicating my time and energy to my core functions—serving my clients and building my business—is smarter th
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the problem stated.
Fact is, people need solutions to problems. To be an ultra-successful e-mail marketer, your job is simply to give them what they want!
4. A - Action
Getting your rea.ders to take positive action, to act on your message, is probably the most important part of your entire campaign.
But a high response rate is only possible if you’ve created the flow of Attention, Interest and Desire successfully.
To encourage immediate action, you should tie a specific deadline or give ‘scarcity’ to the solution you’re offering. For example, a 40% discount for the next 2 days only. Let them know that if they miss this dea.dline, the discount would end and they would have to pay a higher price for the same solution.
Here's another tip to squeeze more mileage from all your e-mail promotions: http://tinyurl.com/2soof
Use the AIDA formula today in all your e-mail campaigns, you’ll love the phenomenal results and extra profits from doing so!
Copyright 2004 Ewen Chia
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