Casual Articles - Internet and Businesses Online

Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem to come at a huge price.So do these companies have too much money and not enough common sense? Are they victims of designer indulgence, or are they getting a good deal?This isn’t rocket science, but it is often misunderstood, as the tabloids flagrantly show. Let’s start at the beginning. Every company has a corporate image. Every company from Joe’s One-Man Taxi Co. to IBM. It may be good, it might be bad. Put simply, corporate identity is the way in which an organisation is perceived.Corporate identity describes the individual characteristics by which a company is recognised. It is the organisation’s sense of ‘self’ - the corporate individuality or personality. Visual identity (that’s the logo) is a pretty big part of it.So how deep into corporate identity do you want to go? Let’s really confuse matters.The public, customer

please send me an email at drjay@global-reachltd.com and I will provide you with the list of lead brokers that I use.

Designing Strong Direct Mail Letters
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.)Advertising agencies know what works and what doesn't. Those who deal in producing direct mail often specialize in direct mail, and they have teams of writers, creative directors and designers working in tandem to produce exhaustive campaigns. Design Tips for Non-Agency TypesFor the lonely freelancer who may not have agency experience, there are some guides to get your design off the ground and help your client see strong results.1. Color -- Use It, But Use It Well. A consumer opening an envelope to find a sheet of white paper with blocks of small black text is an invitation to the circular file. Consider using colored type in the headlines. Try borders, gradients, even p

With over 10-years experience marketing on the internet, I am often asked about lead generation. Like email, lead generation can be really tricky. When I acquired the moniker “The Email Expert” about five years ago, I realized that focusing and becoming very good at an Internet marketing system required heavy responsibility. When I wrote what has now become the email bible called “Effective Email Advertising” (for a free copy go to http://www.global-reachltd.com/FreeDownloads.asp),I was careful to demonstrate what makes email advertising successful and what pitfalls to avoid. Now it is my desire to teach you how to generate your own leads and this requires just as much skill as email marketing.

Lead generation is very important in email marketing. Actually, many of you have heard from the other Internet gurus that your success is in your list. This is quite true but with an interesting caveat. You actually have two types of lists. First you have your prospect list(s) and then you have your customer list(s) from those prospects that have purchased from you. In order to garner a fresh supply of prospect leads, I accomplish lead generation in two ways:

1. I purchase optin permission-based leads: If you purchase optin leads be sure that they come with a date stamp and IP address to prove they are optin and always ask for the URL of the lead generation site that garnered the lead. If the list broker refuses to give you the URL then walk away. There is a very good chance that he is buying his leads from another broker or something is questionable about the lead source. I like looking at how the lead was generated. Many lead generation sites promise things that cannot be delivered and this produces a very poor lead. For example, mortgage lead generation sites claiming to have loans at a 2% fixed rate is ridiculous. Yes, they may garner a ton of leads but no one is writing 2% fixed loans so what good are they?

Another thing to consider if you purchase leads is exclusivity of the list. If the lead broker is selling the same list to dozens of people, what is up with that? Most brokers break their lists down to exclusive, semi-exclusive and bulk leads, which basically means it goes out to as many people that will order it. Don’t let the cheap price fool you. Bulk lists are not worth it! If you need some good lead brokers, please send me an email at drjay@global-reachltd.com and I will provide you with the list of lead brokers that I use.

Flyers At Doorsteps Could Signal A Swooping Internet
When you’ve been in business over 20 years, something clicks.You start becoming a more acute observer of trends, how long they last, and you know, to your core, that no trend lasts forever.I was a part of the early vanguard in telemarketing. A major shift was occurring in America, from transportation, which was becoming more costly because of spiking oil prices, to communication, to substitutes for expensive travel.And the phone was a suitable substitute. I promoted this idea across the country, people caught on, and suddenly A T & T and other giants were investing millions promoting this “new tool,” selling by phone.It boomed, so much in fact, that it precipitated countermeasures, and nearly its own demise. Too many calls were made, especially to residences, resulting in the Do Not Call Registry and other limiting legislation.The next big thing has been the Internet. And like telemarketing, it’s not going away anytime soon, but it may have seen its heyday. Fundamentally, the web has squeezed the profits of the brick and mortar world, making everything from auto insurance

tising successful and what pitfalls to avoid. Now it is my desire to teach you how to generate your own leads and this requires just as much skill as email marketing.

Get the Sales That You Should Be Getting!
Simply ask yourself a question – How many sales are you missing day in and out by not having your very own online presence? Doing your daily business by bricks and mortal way can only help you reach your potential customers by some length only. Comparing to traditional way, online business presence would bring you a whole new horizon in term of potential customer’s base.There are several options in building your online business presence; some would go for the Rep or “Clone” Website e.g. sub-domain website address coded with individual ID. But beware! Most Rep or “Clone” sites can’t really be personalized. And your ID coded page usually is either hard or impossible to get indexed in the search engines, moreover getting high ranking there.Just give it a try and do a search on the big G, Yahoo, and MSN. Search for some items and see the returned result. Be it software, download, magazine…etc. You could clearly see that those with their own website with TLD (Top Level Domain) name will rank higher than the sub-domains.If you have a sub-domain given by your main affiliate, you should be abl

d generation in two ways:

3 Quick Tips For Writing Ebooks For Profit
You can begin a home-based business by selling information products on the internet. Information products are usually in the form of ebooks. Writing ebooks work the same way as writing a book except that ebooks are usually significantly smaller averaging between 20 - 40 pages. If you do not consider yourself a writer, the following three tips may get your creative juices flowing and help you find the writer within.Write About Something You Know Well Do you have a skill or talent you do particularly well? You could turn your favorite hobby into an ebook. People have written ebooks on topics such as vegetarian cooking to how to actually write an ebook in general. Almost everyone does something or knows something that they could benefit others with their information. Organize your thoughts, jot down some ideas, and begin writing. Let it flow and go back and edit later. When writing an ebook, it is easier to write about a topic you are passionate about or a topic that solves a problem. Topics are limitless as people are searching the internet every day for solutions to their quer

ple, mortgage lead generation sites claiming to have loans at a 2% fixed rate is ridiculous. Yes, they may garner a ton of leads but no one is writing 2% fixed loans so what good are they?

Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was – a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages – a pristine copy that never sees the light of day – but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and – yes Mr Freezerman turned up and was superb!The point is that we prefer to buy from traders who have been recommended and preferably from people we know and trust. Business networking is all about trying to address this situation by ensuring that business owners meet each other frequently and build relationships and trust first, long before any deals are struck. Networking is

please send me an email at drjay@global-reachltd.com and I will provide you with the list of lead brokers that I use.

Once you get fresh optin leads you need a responder or an email blasting platform to send them out. This is without a doubt the most difficult thing to find since not only is it imperative you stay SPAM Act compliant, but you must find an email platform that will provide enough bandwidth to make it cost effective to use. I use BlastPak (http://www.blastpak.com) because they do not have any limitations as to the size of the list(s) you can upload daily (it’s unlimited) nor do they have any limitations as to the maximum amount you can email out daily. And also they do not require that you buy your leads from them. This is very important!! The new trend in email responders is the requirement that you buy all of your lists from the responder company and at rates that will cause apoplexy.

BlastPak is simply an email blasting platform that allows you to market your prospect list(s) effectively and at a very reasonable cost. I also use BlastPak to send out my weekly GlobalMarketPlace ezine and weekly Ready-Set-Grow newsletter. I personally use the “up to 130 million emails per month” plan and it costs me just $1400. The rates are on a sliding scale and begin as low as 1,000 emails per month for just $14.99. BlastPak also comes with a verification and tracking link that provides some very important real-time marketing and sales information, which is definitely “to die for” when it comes to testing. I test everything! I test my subject line, my main body offer, my graphics, the click through to my sales page, etc. I even test my text message. I accomplish my tests by sending out emails in blocks of 1-million with various ad messages and subject lines. The ones that “pull” the best are the ones I then “blast” out to the massive lists I have acquired over the past ten years. Honestly, I have not found any responder that is as good as BlastPak and I should know, my company sends out over a billion emails per day for our products as well as for other companies. BlastPak does not come with any of the limiting factors the other responders come with and it is very efficient and simple to use. I could not achieve the sales that I accomplish without an email blasting platform. Email is my best ad medium and I rely on it completely since it performs very well for my product base. And please don’t forget that BlastPak can also be used to drive customers to your own lead generation site.

2. I also set up lead generation websites to garner the leads myself: I need you to pay very close attention to what I am about to teach. In Internet sales it is important to set up ONE website for ONE product and this is very true in setting up a lead generation website. The following are some examples of lead generation websites that garner auto leads for car dealers.

http://www.auto-credit.com
http://www.auto-loans.com
http://www.instantcarloan.com

The leads cost a dealership $6.00 e

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Back in the day when I was still apart of corporate America, I found myself tasked with the huge job of figuring out what spiffy new company wide software system we needed and what would work best for us.

It appears that Raytheon Corp., which does lots of contracts for the United States military is shedding its Beechcraft brand of general aviation aircraft as that division is up for sale now. Of course this is rather unfortunate for the economic development associations of Salina Kansas and Wichita, Kansas, which both have aircraft plants there.

Want to make your business more profitable but don't have too much money to spare. Then here are a few unusual ways to make yourself known.

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