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Casual Articles - Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
There are numerous ways of marketing, but one of the most exciting and most rewarding is through networking. Whenever attending an event, imagine meeting at least one person who has the potential of generating an abundance of extraordinary business for you.With this in mind, enter the room with a mission to meet or receive a business card from everyone there in an attempt to locate this one person. Here are eleven techniques to make this opportunity less challenging and more rewarding.1. Determine exactly where you will network to reap the biggest benefit for your time and money. There is nothing worse than networking to a group of people who are not a match for your product or services. To determine where to find your target market, it is necessary to define in detail your ideal customer. Once you have done this, it will be easier for you to determine where to find them.2. Dress professionally for the event. If you are in doubt as to the most suitable attire for the location or the event, simply contact the host and ask. A good option is to dress conservatively and if undecided, dress "up" rather than "down". Logo shirts may or may not be suitable depending on the event.3. Arrive at t
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailing
When you, as the CEO, have led your company through the careful process of crafting a strategic plan, the most important step in implementing the plan is to make sure that your employees will be moving in tandem with the intent of the plan and with its strategic goals. There are seven key steps to follow to get this accomplished.Step 1 – Know Your Employee “Audience” and Test the Water. You’ll need to do some basic fact-finding to understand how prepared and/or dedicated your employees are to goals endorsement. If this was not clear as a result of your strategic planning process, the best way to approach learning the needed information is through an all-inclusive electronic data gathering process known as the Delphi Process. This process is a relatively simple one, but will require that you hire a technological consultant to run the Delphi, unless you have such a person internal to your organization.Once the process has been structured and implemented, the data that you will receive will portray an in-depth picture of your employees and their motivation, relative to your organization’s strategic goals. The process will also provide you with insights into a collective intent to act to carry out g
These six places are...
On websites,
In newsletters,
In classified ads,
In "signature files,"
On business stationery
And in digital goods.
On Websites
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website.
It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person...
Working around the clock for you, even while you sleep!
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
"Digital" catalogues
Specific product information
Answers to frequently asked questions (F.A.Q.)
Free stuff, such as courses, ezines or reports
Special offers or (printable) "coupons"
Samples, demos or previews
Agreements, contracts or proposals
Transcripts and manuscripts
Etc, etc, etc.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailings
Networking has gotten a bad name. Ever visit one of those networking events? You’re told, “Arrive with a pocketful of business cards and don’t leave until they’re all gone.”Do you get so desperate to escape that you stuff the free gift box with a fistful of your cards and take off?Myth #1: You must give your card to everyone in the room.If people aren’t interested they won’t keep your card, let alone call you.Reality: It is more important to get business cards than to hand yours out.After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact information to your database and follow up.Myth #2: Networking is selling.The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.Reality: Networking is marketing.When you network you are building a network – hence the term – of
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
"Digital" catalogues
Specific product information
Answers to frequently asked questions (F.A.Q.)
Free stuff, such as courses, ezines or reports
Special offers or (printable) "coupons"
Samples, demos or previews
Agreements, contracts or proposals
Transcripts and manuscripts
Etc, etc, etc.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailing
Advertising using balloons and other inflatables is a new form of advertising. The idea about it came from the popular in recent years wrapping advertising- a way to advertise in the open by wrapping objects or making billboards. But that is an extremely costly procedure, if you like to encompass all areas of a certain city. The alternative solution came with the idea of advertising balloons, which making is altogether quite affordable, even for smaller firms with moderate budget.The main privilege from using advertising balloons comes from the money itself. Advertising with inflatables costs no more than 300$, not to count the positive effect that balloons bring to ordinary passers-by. Advertising balloons are a funny way to attract people’s attention. Everyone likes balloons, because they bring the idea of holiday and celebrations, and having the name of your firm, service or product on a happy balloon will make people remember the name itself. Advertising balloons are the perfect solution for companies with medium or small-sized advertising budget to take part in the competition of winning the customer’s preference.There are different kinds of advertising inflatables: advertising balloons or blim
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailing
70 miles north of New York City is the home of positive thinking, Pawling, New York. Pawling is a town of Optimists and one Optimist that put this town on the map was Dr. Norman Vincent Peale. Known as the Father of the Positive Thinking and Motivational movement in the 1950’s and Founder of the Center for Positive Thinking, Peale’s sprit can still be felt on Pawling’s streets. Residents of Pawling have a lot to feel upbeat about too! Real estate values and salaries are above the national average.“If we can change our thinking we can change our lives”. This was a central theme to Dr. Peale’s message and belief system that he shared with millions of people. If you find yourself in tough circumstances, instead of giving in to negative thoughts and thinking try the old “glass is half-full, not half-empty” approach to life. I believe that what the mind can conceive and believe, it can achieve! Truly effective positive thinking requires that you focus on positive thoughts and positive emotions and take positive action. Positive People maintain a positive frame of mind and think about the possibilities for growth and success that life offers. They have an attitude
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailing
In my workshops and presentations I am often asked, “What’s the best business opportunity to go into today?”My response is pretty much always the same. “It all depends on what you want to do, how you want to spend your time, what resources you have available, your background, and your objectives. These are just a few of the important questions that have to be answered before one can determine the best business opportunity.”And then I watch the person - and everybody in the room give me the blank stare that says - “So what am I supposed to do with that? I want an answer that points me in the right direction. I want to know what I should do. I want to know what you would be looking to do.”Okay. From my perspective I say distribution is the key to success. Focus on the distribution of a product or service before you do anything else.What do I mean by distribution?Distribution - in this instance - is what gets the product or service in front of the person or business that will buy it.How do you get your new life preserver in the West Marine stores or all of the boat retailers or all of the marine catalogues? How do you get the veterinarians to buy or recommend your drug (in C
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailings with.
Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later).
Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep.
You can promote your autoresponder in a classified ad like the one above... But often, your ad will appear among many other ads. So, being clear, highly visible and compelling is critical!
Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make the crucial difference...
... Between a winner and a dud!
First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market.
Then, seek out the major online services, like Prodigy, Juno, AOL, Compuserve and so on. They have popular classified ad boards. Many online "malls" have classified ad sections, too.
And finally, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad.
In "Signature Files"
A signature file is what you add at the end of every email message you send — basically, a few lines to advertise you, your website
Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) — hence a "signature file."
You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion lists contributions... It goes wherever you go!
Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more!
Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link. Also, keep it under 60 characters in length.
But you can use it to briefly and subtly promote a special offer, a free report, a website address, a free newsletter and so on. Like classified ads, the copy is VERY important.
Once you've created a signature file with your autoresponder address, add it to all your emails, newsgroup and message forum posts, and article and discussion list contributions.
On Business Stationery
Add your autoresponder address on all of your offline printed materials: on everything, from business cards, letterhead, yellow page ads, brochures, you name it!
If you have collateral materials such as brochures, if you advertise in print publications such as trade journals, and if you do direct mail marketing such as with postcards...
Then maximize your autoresponder's visibility in them!
Don't forget that some people don't usually respond to online ads during company time for a variety of reasons. But if you promote your autoresponder offline, many will respond!
For example, I know of a few offline manufacturers who use print catalogues and brochures, but supply more detailed product and technical specifications via autoresponders.
I also know of an "elder law" attorney who offers a free report on estate planning tips through autoresponders... But he advertises mainly in senior citizen print publications.
The possibilities are endless!
Nevertheless, don't forget to promote something for free (like a free ezine, a free report, a free course or a free ebook) in order to encourage your "offline" prospects to email you.
Remember, since they're offline they have to go through
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BB link (for phorums):
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