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You are here: Home > Internet and Businesses Online > Email Marketing > Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them |
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Casual Articles - Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them
Reverse Merger: Have They Taken the Reverse out of Reverse Merger? dom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the “shell”).In some rare instances, the shell may have some amount of cash remaining for investment in the new enterprise. The public corporation is called a “shell” since all that exists of the original company is its corporate shell structure and shareholders.The private company owners obtain the majority of the shell corporation stock (usually 90-95%) through a new issue of stock for the private enterprise or assets.The public corporation will normally change its name to the private company’s name and elect a new board of directors which will appoint the officers.The public corporation will usually have a base of shareholder sufficient to to meet the 300 shareholder requirement for eventual admission to quotation on the NASDAQ Small-Cap Market, Or some other market.Now to the problem or the devil is in the details: The With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... S Do You Like Your Job? The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!Are you working for a salary which does not fit your efforts? Are you working badly paid overtime? Is your Boss a pain in the neck? Do you stuck in the traffic jam every morning and evening? Are you leaving your home early in the morning and coming home late in the evening?If you answer more than 2 questions with a YES then you might be one of over 80% who hates their job. But how can you escape the corporate rate race? What are the alternatives?1. Dealing at the stock exchange? 2. Go back to school 3. Being self-employed?Let’s have a look at these options.1. Dealing at the stock exchange: You can have luck and get millionaire in a few weeks but you can also loose everything, you would not be the first… Many people earn good money here but it needs high market knowledge and you have to watch out for every opportunity which gives you not much flexibility and free time.2. Go back to school: Many people decide to go to University or do further education beside their job. But this is an expensive thing and it does not guarantee for a better employment after That and more can kill your business! NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines, get locked out from your ISP, lose your website and, above all, get jail time. It's a serious matter that must never be overlooked. Sure, you may stumble onto someone who says they can help you spam without getting caught. But please remember this... The reason you want a smart autoresponder is to expose your sales message more than once to your prospects in order to create trust, credibility and believability. So, why would you do something that literally contradicts that very notion? Spamming is good if it's done once. That why spammers must keep spamming in order to stay alive! Spamming is Like a Drug Spamming is like a brief high... If it works (and it rarely does), it only brings a small cash infusion in the short term. That's all. You have to remain unknown, cloaked, hidden. Then you have to work, and work, and work... Non-stop! On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once... That's it! You can spend the rest of your time growing your business. Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast... NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web). NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only. NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!). NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple. Why "Opt-in" and Not Spam? As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment. Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them. Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails... ... All with the hope that they get a few "bites." Look at it this way... If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever). With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... Sp Is a Big Deal Really Good for Your Small Business? vability.Is there a distraction factor associated with big deals for small businesses?Self funded startups generally don't have the depth to digest a large client or survive the pre-deal courtship period that is a part of such deals. The final killer is the courtship process that sucks up so much capacity that there isn't anything left to support smaller clients who have been paying your bills on a month to month basis.But then when or how do you know that you are ready for a deal. I work with the rules of ten. Remember the rules apply to large deals and will always have exceptions. I have run into trouble when I violate one or more of these. I also use them as a checklist to rate my chances on a deal. If I am violating any of these rules, there is a good chance that even if I have the capacity to execute, I would still have problems closing the deal.a. The size rule - Pass anything bigger than 10 times the largest deal you have signed and executed so far. Also pass anything that represents more than 10 times the business you have written so far.b. The relationship rul So, why would you do something that literally contradicts that very notion? Spamming is good if it's done once. That why spammers must keep spamming in order to stay alive! Spamming is Like a Drug Spamming is like a brief high... If it works (and it rarely does), it only brings a small cash infusion in the short term. That's all. You have to remain unknown, cloaked, hidden. Then you have to work, and work, and work... Non-stop! On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once... That's it! You can spend the rest of your time growing your business. Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast... NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web). NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only. NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!). NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple. Why "Opt-in" and Not Spam? As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment. Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them. Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails... ... All with the hope that they get a few "bites." Look at it this way... If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever). With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... S Benefits Of An Online Business an kill your business really fast...There are many benefits of running an online based business. The internet has opened up the door for everyone to profit with an online business. An online based business gives every person willing to put in the work the chance to make huge sums of money in a very short period. Some of the benefits to running an online based business are low start up costs, huge markets to sell to (you could potentially sell to anyone in the world who has internet access), no leasing fees since your business in the cyber world, and no reason to have and pay employees.If you wanted to start a business normally you would need around 50 grand to start it up. Unless you had the cash you would have to go to your bank and get approved for a business loan. After you had your loan then you could start up your business. With the internet you could start an online based business for just a couple of hundred dollars.After you received your business loan you would then have to find a place to lease for your business. You would then need to make sure you could make your monthly rent. You would need money to pay for your daily op NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web). NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only. NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!). NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple. Why "Opt-in" and Not Spam? As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment. Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them. Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails... ... All with the hope that they get a few "bites." Look at it this way... If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever). With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... S 60 Hour Work Weeks - Can You and Your Career Survive Them In the 80s while I was an account executive for AT&T most people in my organization worked normal (for then) business hours. By that I mean they arrived close to 8 or 8:30AM and left between 5 and 5:30PM. By 6 PM the office was empty. No one seemed to notice or care how many hours people worked. I had a boss nicknamed “Dry Cleaner Sam” because they joked he was “in by 10, out by 4”.Most of the time I left on time with everyone else. Several times however when I had a big sale pending I would stay late to get the contract in order or to put the final touches on a big proposal or presentation. On those occasions I would get teased by my colleagues. They thought I was nuts for not waiting until morning to finish the work.How times have changed! I noticed the change beginning in the early 90s. Now what I had been doing voluntarily became expected. Everyone was staying late—sometimes to 9 and 10 at night, even later. 40 hour weeks became 50, 60 or 70 hour weeks. Long hours became a badge of honor for some.Today 50, 60, or 70 hour weeks is the rule not the exception. Employees are pe Why "Opt-in" and Not Spam? As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment. Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them. Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails... ... All with the hope that they get a few "bites." Look at it this way... If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever). With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... S Global Acquisitions - The Unsuccessful Factor dom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).When a global company tries to grow in size, only organic growth is not sufficient to help it reach scale. It has to take the path of inorganic growth also to keep ahead of competition. This article will elaborate on the critical factors of growth and why corporations fail to pull out successful acquisitions. Let us start with an example and try to take a step by step approach to see some of the critical factors of global acquisitions. Quaker Oats acquired Snapple, a soft drink manufacturer, for $1.7 billion in 1994 and then sold it to $300 million in 1997.Indecisive integration and a clash of management styles were reported. What caused a professional company like Quaker Oats to come out unsuccessful in this acquisition. Value destruction is attributed as one of the major reasons why this acquisition failed. Generally when an acquisition takes place the strategy is drawn in the comfortble boardrooms of the corporate world without considering many real time factors.The major focus of these strategies are how much revenue can be generated for the parent company and how much growth can be achieved. T With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right? The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it. Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus. If You Lack Focus, Be Prepared... Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable! From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm! Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts! Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs. Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophisticated filters to complaint reporters. Less than a half-percent of people will get your spam! Save Time, Effort and Money! Building an opt-in list has a number of advantages. Sure, you can build trust with and sell a lot easier to a list of targeted people. But in addition, responsible email allows you to: Send email offers to a group of people who know you, expect your emails and want to do business with you. Achieve greater sales, even from a small list, since it is targeted (and will get through most email filters since your newsletter is added to the recipients' "whitelists"). Not upset anyone since they have given you their permission to email them, as well as not get in trouble with service providers since no one is complaining. Not waste time, money and energy on buying and setting up email cloakers, spam-friendly servers, fake email accounts and useless bulk email software. And, above all, not waste time constantly looking for a new ISP (and moving your website from host to host) because your last one closed your account! If you're putting those people who asked for more information via an autoresponder into an opt-in list, make sure they know: 1) they're subscribing and 2) their email is kept private! Treat your subscribers like gold... They're your lifeblood! Minimize complaints by making it as easy an as transparent as possible. In other words, tell them what they will get from you, how often and how easy it is to stop it at any time. In fact, adding a privacy policy on your website or near your web form (or accessible near your autoresponder link) will increase the likelihood of getting people to join your list. It can be as simple as this... --------------------------------------------------- But if you want to create a more
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