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Casual Articles - Guidelines For A New Sending Paradigm - Part 2 of 5 - Avoid Collateral Damage
Sales Skills are Life Skills
I love the art of selling. LOVE IT. When I first entered the field of sales, the one thing I quickly grew to appreciate was the fact that anything I did to increase my ability in selling also increased my ability in life. Sales skills are life skills.“There’s a born salesman!” I have yet to read, or hear on the evening news, of a lady who gave birth to a sales person. Or an attorney, or doctor, or for that matter an embezzler or swindler. Birth is given to boys and girls; everything after that is by choices made and skills that are learned. And sales skills are life skills.“I am not ever going to be in sales!” Really? If you have ever been in a conversation in which you were trying to express an opinion or influence an event, then you were selling. The truth is that everyone is constantly trying to sell an idea, belief, proposition, opinion, or a goal. You use sales skills throughout the day, everyday. With your spouse, your kids, your peers, your neighbor, your parents, at the store, at the bank, at your church, when you buy a car or a house, or when you simply go out to dinner. Sales skills are life skills.There is not an area of your life where sales skills cannot be a benefit. Teachers use sales skills. Preachers use sales skills. Police officers use sales skills. Mother Teres
ulation from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this sitI love the art of selling. LOVE IT. When I first entered the field of sales, the one thing I quickly grew to appreciate was the fact that anything I did to increase my ability in selling also increased my ability in life. Sales skills are life skills.“There’s a born salesman!” I have yet to read, or hear on the evening news, of a lady who gave birth to a sales person. Or an attorney, or doctor, or for that matter an embezzler or swindler. Birth is given to boys and girls; everything after that is by choices made and skills that are learned. And sales skills are life skills.“I am not ever going to be in sales!” Really? If you have ever been in a conversation in which you were trying to express an opinion or influence an event, then you were selling. The truth is that everyone is constantly trying to sell an idea, belief, proposition, opinion, or a goal. You use sales skills throughout the day, everyday. With your spouse, your kids, your peers, your neighbor, your parents, at the store, at the bank, at your church, when you buy a car or a house, or when you simply go out to dinner. Sales skills are life skills.There is not an area of your life where sales skills cannot be a benefit. Teachers use sales skills. Preachers use sales skills. Police officers use sales skills. Mother Teres
Back Links or The Lack of Them
Has your website disappeared or popped up way back in the six or seven hundreds on the top search engine? Have you been wondering why this has happened? Take my advice and check out your back links. You can bet your life that in the last two or three months at least half of your back links or even more have disappeared.There is no need to wonder why this is happening it is quite simple. Google has given the thumbs up to one way back links, so all those unscrupulous web masters are removing their links in the hope that you don't notice, or you never do link checks.They now have an abundance of one way links and WOW they have jumped way up to front of the queue. There is a simple way to stop this happening, just remove all those sites that have removed your link. If every one followed this advice those unscrupulous webmasters would end up in the same boat.What was Google thinking of to introduce something so controversial as one way links! Did they realise what would happen? Why should your website be more important because it has an abundance of one way back links? If they are got honestly because people are happy to link to what they believe is an impressive site with out expecting a link back, then yes it is worthy of top placing.So all you webmasters that have travelled backw
Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.
Has your website disappeared or popped up way back in the six or seven hundreds on the top search engine? Have you been wondering why this has happened? Take my advice and check out your back links. You can bet your life that in the last two or three months at least half of your back links or even more have disappeared.There is no need to wonder why this is happening it is quite simple. Google has given the thumbs up to one way back links, so all those unscrupulous web masters are removing their links in the hope that you don't notice, or you never do link checks.They now have an abundance of one way links and WOW they have jumped way up to front of the queue. There is a simple way to stop this happening, just remove all those sites that have removed your link. If every one followed this advice those unscrupulous webmasters would end up in the same boat.What was Google thinking of to introduce something so controversial as one way links! Did they realise what would happen? Why should your website be more important because it has an abundance of one way back links? If they are got honestly because people are happy to link to what they believe is an impressive site with out expecting a link back, then yes it is worthy of top placing.So all you webmasters that have travelled backw
The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.
Part 1 of 5: Treat Email as a True Risk and Cost Center
Part 2 of 5: Avoid Collateral Damage
Part 3 of 5: Use the Available (Legitimate) Tools and Tactics (M2M)
Part 4 of 5: Build Strong Relationships (H2H)
Part 5 of 5: Continuously Evaluate
Part 2 of 5
Avoid Collateral Damage
by separating and isolating sending streams
"Collateral Damage" is a term that originally meant the blacklisting of non-Spamming IP addresses. Now it is widely used to generally refer to the losses caused by incorrect blocking or filtering of legitimate email (e.g. False Positives), either accidentally or intentionally, as well as the access and operational damage caused by complaints.
Here is the root of the problem:
Email senders can no longer simply rely on "the system" to take care of their continuing critical interests. Anti-Spam programs are imprecise, and abuse administrators and blacklist operators can be recalcitrant. Some organizations actively block non-Spamming email senders as a pressure tactic, while others are quite simply inept; running misconfigured filters or unreviewed blacklists.
Complaints against your mailings, whatever the source, are automatically taken as serious grounds for action by your own ISP, not to mention the recipient ISP, despite the fact that you may send only confirmed permission-based email. Minor or even accidental actions by a very small percentage of your recipient population from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this situ
True North: Does Your Marketing Compass Point Due Consumer?
How to recalibrate to higher salesAyn Rand wrote an insightful book called Objectivist Epistemology. To explain knowledge she uses the metaphor of chain links with the first link being an axiom truth. As you progress down the links, they interconnect with other links in a complex network. If you start with an axiom truth, the links hook easily and things make sense. If your thoughts don’t stem from axiom truths, connecting further links is difficult and thought becomes confusing.Take for example Senator Charlie Rangle’s bill to re-introduce the draft. He argued that if the draft were reinstated, powerful people’s children would be inducted into military service, so their parents would be more cautious about decisions leading to war. He makes a point but it’s no reason for a draft. Rather than starting with an axiom, the basis for his argument was a tangent. When his bill came up it was defeated in the House by a vote of 402-2. The logic was flawed and everyone knew it. You can’t just pick any point in an argument and treat it as an axiom.So what are the axiom truths of marketing? What are the seminal links that form the basis for product promotion?Here’s one; Customers must be willing to listen and learn about your product.Could it be that you’re ki
rHow to recalibrate to higher salesAyn Rand wrote an insightful book called Objectivist Epistemology. To explain knowledge she uses the metaphor of chain links with the first link being an axiom truth. As you progress down the links, they interconnect with other links in a complex network. If you start with an axiom truth, the links hook easily and things make sense. If your thoughts don’t stem from axiom truths, connecting further links is difficult and thought becomes confusing.Take for example Senator Charlie Rangle’s bill to re-introduce the draft. He argued that if the draft were reinstated, powerful people’s children would be inducted into military service, so their parents would be more cautious about decisions leading to war. He makes a point but it’s no reason for a draft. Rather than starting with an axiom, the basis for his argument was a tangent. When his bill came up it was defeated in the House by a vote of 402-2. The logic was flawed and everyone knew it. You can’t just pick any point in an argument and treat it as an axiom.So what are the axiom truths of marketing? What are the seminal links that form the basis for product promotion?Here’s one; Customers must be willing to listen and learn about your product.Could it be that you’re ki
Part 2 of 5: Avoid Collateral Damage
Part 3 of 5: Use the Available (Legitimate) Tools and Tactics (M2M)
Part 4 of 5: Build Strong Relationships (H2H)
Part 5 of 5: Continuously Evaluate
Part 2 of 5
Avoid Collateral Damage
by separating and isolating sending streams
"Collateral Damage" is a term that originally meant the blacklisting of non-Spamming IP addresses. Now it is widely used to generally refer to the losses caused by incorrect blocking or filtering of legitimate email (e.g. False Positives), either accidentally or intentionally, as well as the access and operational damage caused by complaints.
Here is the root of the problem:
Email senders can no longer simply rely on "the system" to take care of their continuing critical interests. Anti-Spam programs are imprecise, and abuse administrators and blacklist operators can be recalcitrant. Some organizations actively block non-Spamming email senders as a pressure tactic, while others are quite simply inept; running misconfigured filters or unreviewed blacklists.
Complaints against your mailings, whatever the source, are automatically taken as serious grounds for action by your own ISP, not to mention the recipient ISP, despite the fact that you may send only confirmed permission-based email. Minor or even accidental actions by a very small percentage of your recipient population from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this sit
Premium Cigarettes at Discount Price
If you are an ardent smoker or somebody whom who love trying out international brands that may not available in your country, the easiest way to fulfill your ambitions is to shop from a decent enough online cigarette store. Another plus with online cigarette stores in general is that customers could buy premium cigarettes from there at much discounted prices. It is owing to a number of heavy taxes imposed on tobacco products in general that is responsible for the higher price tags of premium cigarette brands such as cheap Marlboro cigarettes, Camel, Dunhill, Chesterfield, Magna, or Capri. The recent hike in the tax rates has only upped the prices further. But, then how online cigarette stores are able to sell premium cigarette brands at exceedingly lower rates, affordable to the common man on the streets?As mentioned already, a major chunk of the price charged on cigarette cartons is due to the various taxes imposed on its manufacture, raw materials, sale etc. The actual cost of the cigarettes minus the taxes will be only half of its market price. Since online sales do not attract any taxes as of now, online cigarette stores could sell the premium cigarette brands for exceedingly low discount prices. This will be evident if you could visit any of the online cigarette stores and see the rates for yourself. I
ly refer to the losses caused by incorrect blocking or filtering of legitimate email (e.g. False Positives), either accidentally or intentionally, as well as the access and operational damage caused by complaints.
If you are an ardent smoker or somebody whom who love trying out international brands that may not available in your country, the easiest way to fulfill your ambitions is to shop from a decent enough online cigarette store. Another plus with online cigarette stores in general is that customers could buy premium cigarettes from there at much discounted prices. It is owing to a number of heavy taxes imposed on tobacco products in general that is responsible for the higher price tags of premium cigarette brands such as cheap Marlboro cigarettes, Camel, Dunhill, Chesterfield, Magna, or Capri. The recent hike in the tax rates has only upped the prices further. But, then how online cigarette stores are able to sell premium cigarette brands at exceedingly lower rates, affordable to the common man on the streets?As mentioned already, a major chunk of the price charged on cigarette cartons is due to the various taxes imposed on its manufacture, raw materials, sale etc. The actual cost of the cigarettes minus the taxes will be only half of its market price. Since online sales do not attract any taxes as of now, online cigarette stores could sell the premium cigarette brands for exceedingly low discount prices. This will be evident if you could visit any of the online cigarette stores and see the rates for yourself. I
Here is the root of the problem:
Email senders can no longer simply rely on "the system" to take care of their continuing critical interests. Anti-Spam programs are imprecise, and abuse administrators and blacklist operators can be recalcitrant. Some organizations actively block non-Spamming email senders as a pressure tactic, while others are quite simply inept; running misconfigured filters or unreviewed blacklists.
Complaints against your mailings, whatever the source, are automatically taken as serious grounds for action by your own ISP, not to mention the recipient ISP, despite the fact that you may send only confirmed permission-based email. Minor or even accidental actions by a very small percentage of your recipient population from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this sit
Come On - 11% Just Isn't Good Enough
"Salespeople spend 79 percent of their time doing things other than selling or prospecting. The actual time spent selling averages 11 per cent." Source: Sales and Marketing ManagementI was blown away when I read this statistic.How many people today, regardless of profession, can use 11 per cent of their capacity and survive? Perhaps this explains the high mortality rate in the sale arena where we do battle every day. This number screams complacency to me. Actually, I might give complacency higher credit, maybe 20 percent.Anyone who has worked in a sales environment knows the challenges one faces in keeping the shoulder to the grindstone. Sales is a very tough profession, especially a commissioned environment. You don't produce you don't get paid. It is a black and white scorecard. You can't bank talk or laziness, and you certainly can not buy groceries with either.So how is it salespeople are spending only 11 per cent of their time on the tasks critical to their success? Some will be quick to say the remaining 79 per cent is taken up with administrative tasks, paper work, chasing down orders, providing customer service, and the list goes on and on. If you can hear yourself saying this, my suggestion is for you to get in front of a mirror and look in it. Ask yourself, "Is my workday app
organizations actively block non-Spamming email senders as a pressure tactic, while others are quite simply inept; running misconfigured filters or unreviewed blacklists.
"Salespeople spend 79 percent of their time doing things other than selling or prospecting. The actual time spent selling averages 11 per cent." Source: Sales and Marketing ManagementI was blown away when I read this statistic.How many people today, regardless of profession, can use 11 per cent of their capacity and survive? Perhaps this explains the high mortality rate in the sale arena where we do battle every day. This number screams complacency to me. Actually, I might give complacency higher credit, maybe 20 percent.Anyone who has worked in a sales environment knows the challenges one faces in keeping the shoulder to the grindstone. Sales is a very tough profession, especially a commissioned environment. You don't produce you don't get paid. It is a black and white scorecard. You can't bank talk or laziness, and you certainly can not buy groceries with either.So how is it salespeople are spending only 11 per cent of their time on the tasks critical to their success? Some will be quick to say the remaining 79 per cent is taken up with administrative tasks, paper work, chasing down orders, providing customer service, and the list goes on and on. If you can hear yourself saying this, my suggestion is for you to get in front of a mirror and look in it. Ask yourself, "Is my workday app
Complaints against your mailings, whatever the source, are automatically taken as serious grounds for action by your own ISP, not to mention the recipient ISP, despite the fact that you may send only confirmed permission-based email. Minor or even accidental actions by a very small percentage of your recipient population from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this sit
Resume Objectives Explained
So, you think you understand this whole resume writing business--it's simple, after all: you just jot down your work history and a couple of experiences, and save the last bit for a bold "Career Objective" section that details what you want. That's it. Employers will be so impressed.If this statement sounds accurate, keep reading. If not, congratulations, you're realistic.A resume is not simply relaying where you worked and for how long; it's about showcasing your abilities and experiences in hopes that business owners will see you as the perfect person for the job. The objective of a resume is not to simply say, "Here's some of what I do. Now, let's talk salary." A r?sum?'s objective is to pique the interest of employers and to display your talents. A good resume will warrant a call back; a great one will get you hired.In the first paragraph, we mentioned the "Career Objective" section. Many confuse this for the actual objective of a resume. They're two very different things. The objective of a resume is to get you in the door; the "Career Objective" section is an out-dated space waster. Often, we're taught to place it at the end of our resume, a paragraph explaining what we hope to get out of the job and what we feel we can offer.Skip this.Potential employers already know wha
ulation from one type of email send can cause a general shut down of all your email or even Internet access. And the diversity of barriers and potential blow-back points where this can be generated along the transmission chains for lists having thousands of addresses, is simply mind-boggling. Even the most careful organization with exposure to the email sending space can end up being blocked by a major ISP or by a diffuse population of networks using a blacklist. What can you do in this situation?
So, you think you understand this whole resume writing business--it's simple, after all: you just jot down your work history and a couple of experiences, and save the last bit for a bold "Career Objective" section that details what you want. That's it. Employers will be so impressed.If this statement sounds accurate, keep reading. If not, congratulations, you're realistic.A resume is not simply relaying where you worked and for how long; it's about showcasing your abilities and experiences in hopes that business owners will see you as the perfect person for the job. The objective of a resume is not to simply say, "Here's some of what I do. Now, let's talk salary." A r?sum?'s objective is to pique the interest of employers and to display your talents. A good resume will warrant a call back; a great one will get you hired.In the first paragraph, we mentioned the "Career Objective" section. Many confuse this for the actual objective of a resume. They're two very different things. The objective of a resume is to get you in the door; the "Career Objective" section is an out-dated space waster. Often, we're taught to place it at the end of our resume, a paragraph explaining what we hope to get out of the job and what we feel we can offer.Skip this.Potential employers already know wha
Segmentation and isolation
One basic response to this new risk is to segment and distribute email sending channels as much as possible, so that a catastrophic failure in one element does not cause a problem with others. This basic business approach has long been used in fields as diverse as brand management and administrative controls. Now it needs to be applied to your email sending programs.
There are at least four layers of segmentation should be included in this strategy, based upon the major information points anti-Spam systems use to identify email:
1) Source ISP and sending IP address:
The oldest and most widely practiced form of transmission blocking is by IP address. It simply means that no traffic will accepted from that address (your are just unplugged). There are significant technical reasons why this is the easiest and therefore the most commonly used blocking method, and it is the core method of the vast majority of Blacklist and community blocking schemes.
A distributed population of IP addresses for sending different types of email can help assure that blocking in one area (for example a marketing channel) does not shut down another (for example confirmations of purchases). Likewise, problems with one product line or brand can be kept from spilling over into others. Because of the potential impact of intentional collateral damage techniques, having IP addresses in different class-C bocks, and even at different service providers for each channel is the safest approach.
Moving even further into risk management planning, it is advisable to have back-up or reserve IP addresses for each segmented sending channel, similarly distributed, that can be rolled into operation in case a substantial block appears. Additionally, it makes a lot of sense to consider using multiple IP addresses simultaneously for single large channels to allow for load ba
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