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Casual Articles - Email Marketing: 8 Reasons Why It is Ideal for Small Businesses
People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.Advertising is publicity delivered in the form of advertisements in the print media, radio, TV, and the internet; these ads are paid for by company or individual and everyone knows that. Because of this direct sponsorship, advertising is not as believable as PR. In fact, studies show that PR is 8-10 times more believable than advertising.Contrary to popular opinion, PR is not free. It takes hard work and it does not happen by chance. Entrepreneurs can do PR in-house or they contract a PR Agency to help them. Small firms will often do this work in-house. Typically, this means writing a press release and distributing it to a list of contacts and customers. However, PR is much more than just writing a press release.In a grander since, PR is all about creating awareness for your business or product, communicating your understanding of your cu
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit
Many young executives like to ask for career success tips. I usually start by saying career success does not come in a day. Yet, day-in day-out I see young people entering the working life pushing themselves as if they will make CEO in a year. They have a tendency to compare their progress with their contemporaries. You should not and must not compare your career success to your contemporaries.If you ask me, what is career success? Frankly, I don't have the answer. But, I can give you a career success tip that works for me. However, ultimately only you can answer “what is career success?” because only you can seek. No one can do it for you. It is to be defined by your own values and principles in life. You would have to define what is career success for yourself. It means different things for different people. And it is your career goals.The first step is to ask yourself “What is career success?”. It is not a question you should mull over daily. You will have to spend time thinking about this. The answer will not come easy. Ask yourself that question, and then let it float in your mind for however long it takes - never force the answer.Remind yourself this - if your career is a marathon, then it includes the prepar
It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.
But just why does email marketing offer such possibilities to small business and, indeed, organisations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.
1. Successful
First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.
While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.
Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.
2. Targeted
The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customising each message which is sent out, so that the information, promotion or offer can be individually personalised and targeted.
Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.
In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit c
The global demand for heavy construction equipment has increased dramatically over the preceding years. This demand of heavy construction equipment is highly accredited in part to the recovery from a recession in assorted Asian countries, as well as in Latin America, Russia, and Africa. Regardless of the fact that the heavy construction equipment industry is not as heavily concentrated as it had been in previous years, acquisitions are still going strong and substantial partnerships between competing companies are on the rise.As technical advances in the heavy construction equipment design and security help marketing efforts get ahead, the price increases have a tendency to remain modest in retrospect. This also speaks for all new, used, rented or leased heavy construction equipment alike. Each year the heavy construction equipment industry is meeting a global demand of turnout at about six percent each year. The heavy construction equipment industry has been sharing in the worldwide drive with a number of countries to construct new projects and to restore older public and private structures.Heavy construction equipment mainly consist of the following main categories: mixers, cranes, loaders, trucks, tractors, graders and rollers, just
But just why does email marketing offer such possibilities to small business and, indeed, organisations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.
1. Successful
First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.
While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.
Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.
2. Targeted
The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customising each message which is sent out, so that the information, promotion or offer can be individually personalised and targeted.
Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.
In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit
“Example is not the main thing in influencing others. It is the only thing.” Albert Schweitzer1.You set the standard: Work as hard, or harder, than your employees. Be a role model when managing people. Strive to know more than your best employee (or best sales rep) about your product line, industry, and their jobs. This doesn’t mean you have to know everything. Still, educate yourself. I frequently hear in my seminars, “My boss has no idea what I really do in my job. The challenges, the pressures I face, and the time constraints.”2. Be an effective communicator: Communicate the good, the bad, and the ugly at least weekly. In study after study, employees and business leaders overwhelmingly want a leader who is “straightforward.” I hear this over and over in my leadership seminars and workshops worldwide. Good interpersonal skills are crucial in managing people.3. Be authentic, be real: The #1 trait people want to see, to willingly follow their leader is honesty. How can you expect them to look up to you if they don’t trust you? Leadership is all about honesty and integrity.4. The top 5 things: Ask your people point blank, “What are the top 5 things I can do to help you succeed?” For example, if they are salespeople, what c
Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.
2. Targeted
The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customising each message which is sent out, so that the information, promotion or offer can be individually personalised and targeted.
Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.
In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit
If you are like most business people, voice mail has both simplified and complicated your life. On the good side, it helps you exchange information. On the other side, leaving messages can seem like putting notes in bottles that drift off to sea. Here's how to make sure that your messages get results.First, prepare for the call. Realize that you are more likely to leave a message than to talk with someone. Thus, write a list of your key points and questions before you call. Then use that list as an outline when you leave a message. Of course, such preparation also helps you communicate effectively when you actually talk to someone.If you suffer a sudden mental block when the beep tells you to leave a message, simply hang up. Then, organize your thoughts and call back. This is far better than leaving a rambling, incoherent message.When you leave a message, speak clearly. Begin by greeting the person and identifying yourself. For example, I might say "Hi Pat. This is Steve Kaye at 714 -528-1300." This standard communication protocol tells the other person who you wanted to call and identifies who you are.When leaving numbers, write the numbers while you state them. This slows down your speaking pace
Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.
In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit
More than 500 managers and executives in the electronics hardware and design sector, many from electronics contract manufacturers and technology original design manufacturers (ODM), were recently polled in an online survey which presented numerous questions and various business perspectives and scenarios for commentary and ranking.Part of the survey, which was presented online by www.VentureOutsource.com, asked electronics original equipment manufacturing (OEM) survey respondents currently outsourcing contract manufacturing and product design to about ranking specific objectives related to their company’s business strategic priorities.The top three business strategic objectives ranked in the order of importance are:1. Reduce order-to-delivery time 2. Manage inventory more effectively 3. Reduce manufacturing costsMeanwhile, the same business strategic priorities were also presented to electronics industry contract manufacturers and original design manufacturers.The top three business strategic objectives these respondents ranked in the order of importance are:1. Manage inventory more effectively 2. Improve effectiveness of sales and marketing efforts and activities 3. Improve demand foreca
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!
4. Trackable
When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.
For each message, you can see whether:
* it was received successfully;
* it was opened and read;
* the recipient used the links in it to reach your site.
There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.
Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.
5. Measurable
As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.
In addition to tracking the recipients' reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign's objectives.
Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!
6. Testable
To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.
However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.
7. Immediate
The speed at which b
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