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Casual Articles - Email Appropriate Ad Copy
Now there's a simple, very simple, solution to the myriad Top-Down-Management scams going on at the moment.And just think of all the money you could save!Don't you think that it's time to teach these Top-Down-Management people a lesson? Think of the damage they are doing to you and your Brands, to the very concept of trust and the building of relationships. Additionally there would be the tremendous Public Relations benefits to you, the advertiser, taking the side of your customers and doing something about the appalling Top-Down-Management Me
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the fl
To any serious entrepreneurs, I ask following question:What do you think of those big flashy and funny ads you see during the superbowl?If you're like most people, you'd probably say "I think they're funny". Maybe you'd say they're ridiculous...I don't know.But here's something I do know:As far as generating sales goes...these "million dollar" works of "art" are good at only one thing...Burning Money!Sure, they might create a surge of "Brand Awareness". And that might be good for a huge fortune 500 company.But for
A lot of people don't seem to appreciate the difference between a classified ad and a "solo ad" delivered via email. Here's a nice piece of work I found in my inbox yesterday:
Cialis Soft Tabs: perfect feeling of being men again.
Starts working within just 15 minutes.
This is not miracle. This is just Soft Tabs
Never mind the product I'm being spammed about, let's just focus on the copy structure. It's about what I would expect from a junior high student who is advertising this month's fund raiser. A great way to tell your prospects that you are a complete amateur is to begin your ad body with the name of your product and a colon. Should your reader somehow maintain faith and continue past this point, a few choppy phrases and some lousy grammar should effectively eliminate the sale for you. Yep, the above ad is a wonderful example of how to avoid cultivating interest in your target.
Here's another shining example of how to embarrass yourself and seriously damage any shot at future credibility.
hello evey one I have found a program that might intrest you.
Are you making any money online yet!
Here is a global system that dose 95% of your work for you .
There is no other system like it and you can view it for free Today. Networkers are going crazy over this system!
Easy there slick. Might want to take just a couple of seconds to make sure you have your spelling and sentence structure in order. Ever hear of a "paragraph"?
The program being advertised above must be really special, because the affiliate got so excited he/she forgot to communicate like a full grown adult. I guess all the profit this killer sales copy is generating has them giddy.
I'm not making a judgement about anyone's intelligence here. I can tell you with confidence that I'm not the brightest bulb in any batch. :o) I just want to express the importance of taking your time and actually composing a message.
Keep in mind the ads I'm showing you were in my mailbox. Had they turned up while I was browsing a links page or text ad board, I would have found their format (minus the poor grammar) acceptable.
People don't want to see cookie cutter ads in their inbox. The act of placing such adverts stands tall and shouts "I am an immense cheese ball without tact or shame".
Let's look at yet another winner. The following is a very typical illustration of how to blow the "best thing since sliced bread" angle.
$5 Infinity PAYLINE! Be FIRST! Just Launchd
People are singing up every minute!!
Not even sure what this person was promoting. I mean really, if this is the best message they could devise for grabbing my attention and rousing my curiosity, I'll just move on. I see dozens of these ads on a daily basis, and frankly, they all tend to run together. A little originality is in order for those who plan to sweep their readers away in a current of hype and urgency.
Again, the above ad may have worked well on a classified site, had the marketer at least checked their spelling. But it does nothing more than agitate the reader who finds it among their daily emails.
If someone expects me to spend money, request more information, or even visit their website, they are well advised to send me a valid piece of communication. A real message, complete with interesting dialogue and an identifiable point, is needed when communicating via email.
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the fly
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem to come at a huge price.So do these companies have too much money and not enough common sense? Are they victims of designer indulgence, or are they getting a good deal?This isn’t rocket science, but it is often misunderstood, as the tabloids flagrantly show. Let’s start at the beginning. Every comp
Here's another shining example of how to embarrass yourself and seriously damage any shot at future credibility.
hello evey one I have found a program that might intrest you.
Are you making any money online yet!
Here is a global system that dose 95% of your work for you .
There is no other system like it and you can view it for free Today. Networkers are going crazy over this system!
Easy there slick. Might want to take just a couple of seconds to make sure you have your spelling and sentence structure in order. Ever hear of a "paragraph"?
The program being advertised above must be really special, because the affiliate got so excited he/she forgot to communicate like a full grown adult. I guess all the profit this killer sales copy is generating has them giddy.
I'm not making a judgement about anyone's intelligence here. I can tell you with confidence that I'm not the brightest bulb in any batch. :o) I just want to express the importance of taking your time and actually composing a message.
Keep in mind the ads I'm showing you were in my mailbox. Had they turned up while I was browsing a links page or text ad board, I would have found their format (minus the poor grammar) acceptable.
People don't want to see cookie cutter ads in their inbox. The act of placing such adverts stands tall and shouts "I am an immense cheese ball without tact or shame".
Let's look at yet another winner. The following is a very typical illustration of how to blow the "best thing since sliced bread" angle.
$5 Infinity PAYLINE! Be FIRST! Just Launchd
People are singing up every minute!!
Not even sure what this person was promoting. I mean really, if this is the best message they could devise for grabbing my attention and rousing my curiosity, I'll just move on. I see dozens of these ads on a daily basis, and frankly, they all tend to run together. A little originality is in order for those who plan to sweep their readers away in a current of hype and urgency.
Again, the above ad may have worked well on a classified site, had the marketer at least checked their spelling. But it does nothing more than agitate the reader who finds it among their daily emails.
If someone expects me to spend money, request more information, or even visit their website, they are well advised to send me a valid piece of communication. A real message, complete with interesting dialogue and an identifiable point, is needed when communicating via email.
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the fl
My very first serious hotel job was as a “Guest Service Agent” at a huge convention hotel right on Disneyworld property. While not a Disney Resort, I still had to go to a half day Disney training seminar where I learned the names of the Seven Dwarfs. I still know them: Sleepy, Droopy, Sneezy, Grumpy, Happy, Sarcastic, Chubby---ok maybe not. I do remember that the ONE thing that HAD to happen anywhere on Disney property was “good service”. My first day on the job was exciting. Another one day new hire orientation where I got to see a video of the hotel ge
I'm not making a judgement about anyone's intelligence here. I can tell you with confidence that I'm not the brightest bulb in any batch. :o) I just want to express the importance of taking your time and actually composing a message.
Keep in mind the ads I'm showing you were in my mailbox. Had they turned up while I was browsing a links page or text ad board, I would have found their format (minus the poor grammar) acceptable.
People don't want to see cookie cutter ads in their inbox. The act of placing such adverts stands tall and shouts "I am an immense cheese ball without tact or shame".
Let's look at yet another winner. The following is a very typical illustration of how to blow the "best thing since sliced bread" angle.
$5 Infinity PAYLINE! Be FIRST! Just Launchd
People are singing up every minute!!
Not even sure what this person was promoting. I mean really, if this is the best message they could devise for grabbing my attention and rousing my curiosity, I'll just move on. I see dozens of these ads on a daily basis, and frankly, they all tend to run together. A little originality is in order for those who plan to sweep their readers away in a current of hype and urgency.
Again, the above ad may have worked well on a classified site, had the marketer at least checked their spelling. But it does nothing more than agitate the reader who finds it among their daily emails.
If someone expects me to spend money, request more information, or even visit their website, they are well advised to send me a valid piece of communication. A real message, complete with interesting dialogue and an identifiable point, is needed when communicating via email.
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the fl
Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens?There may be leagues where it doesn’t matter whether anyone is keeping score, but not the big leagues. Champions of the Super Bowl, the Stanley Cup, the Masters can only be determined when there is someone keeping score.In hockey, keeping score means counting the number of times the puck gets into the net. In golf, keeping score means counting the number of strokes one takes over a defined course.winner. The following is a very typical illustration of how to blow the "best thing since sliced bread" angle.
$5 Infinity PAYLINE! Be FIRST! Just Launchd
People are singing up every minute!!
Not even sure what this person was promoting. I mean really, if this is the best message they could devise for grabbing my attention and rousing my curiosity, I'll just move on. I see dozens of these ads on a daily basis, and frankly, they all tend to run together. A little originality is in order for those who plan to sweep their readers away in a current of hype and urgency.
Again, the above ad may have worked well on a classified site, had the marketer at least checked their spelling. But it does nothing more than agitate the reader who finds it among their daily emails.
If someone expects me to spend money, request more information, or even visit their website, they are well advised to send me a valid piece of communication. A real message, complete with interesting dialogue and an identifiable point, is needed when communicating via email.
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the fl
A good subscription website is popular and makes everybody happy. The subscribers get value for the money they invest and the site owners make profit because of the popularity of the site.The subscription websites need to be so priced, that the customer feels that he is getting value for the money he has invested and the owner should be able to say that for the unique idea and the content that he is offering to the client, he is able to make a decent profit. Therefore it is very important to adjust the subscription fee in a way that the customer and the
Consider this analogy. Let's say you are browsing the local newspaper, and you see the following advert:
Closeout Deals!
Massive liquidation event this Friday!
Merchandise discounted up to 50%
All stock must be sold!
While this example is certainly not dramatic or revolutionary, it may cause you to stop for a second to see which local retailer is having the sale. It's pretty much the kind of ad your are expecting to see when you read the paper.
On the other hand, imagine finding the same ad among your daily postage. Would you be prone to look into the "Massive liquidation event", or would you discard the flyer while muttering something about junk mail?
Well, I'm pretty much out of breath for now. Thanks a lot for letting me get that off my chest. Sometimes a good tantrum clears the mind. ;-)
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