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Casual Articles - Writing Tips for Email Distribution of Your Article or Message
Even a well-planned teleconference can go poorly. Some people treat any meeting as a casual social activity instead of as a serious business project. And a teleconference brings special challenges because people attend them in the privacy of their office without being able to see or be seen by the other participants.Use these techniques to hold a more effective meeting by phone.1) Begin with a quick round of self introductions so that everyone can find out who is present and hear everyone else's voice.2) Enforce the rule of "one speaker at a time." Multiple conversations ruin a teleconference.3) Insist that people announce when they join or leave the conference.4) If people must leave during the meeting, gain closure on any issues that they participated in before they leave.
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor
The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to the reader. We need to appeal to the readers needs. The readers needs are pleasure, convenience, health, money... Write your headline as if you are talking to your friend. Unless you tell the reader immediately and upfront what you have for them, they will be gone. If your ad isn't read, you have zero chance of selling the prospect. Words that will make people look are words like FREE, WIN, MAKE BIG MONEY... Get people to take action by using words like limited time offer, bonus if they act now. Study other headlines, and especia
I am here to share with you some important lessons that I have discovered about Writing for Email.
THERE ARE TWO TYPES OF EMAIL READERS
Now the techies in the audience are scratching their heads and mumbling under their breath that I am a fool... No biggie... I have been called that before.
From the technical side of the equation this statement is wrong. I will fess up on that.
But, for the purposes of this article, it is the absolute truth. Let me explain.
There are type types of email readers:
* AOL Email Reader
* All Other Email Readers
This is an important distinction, because all email readers will automatically hyperlink an Internet URL, except for the AOL Email Reader. In order for the AOL Reader to hyperlink the URL, it must have the HREF tag from HTML in proper format.
For example, all other readers will provide a hyperlink for the following bit of text:
http://thePhantomWriters.com
On the other hand, email destined for an AOL member must be formatted like this:
http://thePhantomWriters.com
>http://thePhantomWriters.com
WHITE SPACE
When you are writing an article or an ordinary piece of email, white space is very important to help aid your reader in getting every word read.
In an ordinary letter on a written piece of paper, it is fine to place your text with no blank lines between paragraphs and with only a indention at the beginning of the paragraph. If you were to do this in an email message, all of the text would tend to run together making your message monotonous to read.
Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article.
SHORTER URL'S
The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine.
On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software.
The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine.
When listing a URL for a website, it is thus important to make sure that the URL does not exceed 65 characters in length.
There are fr`ee services available to help you to do this. One such program can be found at: http://www.shorturl.com/
ABOVE THE FOLD
'Above the Fold' is a term that comes from newspaper publishing. As you might be able to imagine, they are talking about what appears above the fold on the newspaper and in the display area of the paper in the newspaper machine.
'Above the Fold' is the element that most affects the impulse purchases of the newspaper.
In an email message, 'Above the Fold' is the amount of text seen before one has to scroll down. As with a newspaper, the 'Above the Fold' text in an email will determine how many people may or may not read all of your message based on their impulse decision to do so.
HTTP:// REQUIREMENTS
Similar to what I was talking about in the previous section about the email readers, it is important to always use the full http:// address in your printed URL's.
If you were to list your URL without the http:// , then your URL will not hyperlink. If you are reading this message in a standard email reader in text format, you will see what I mean here:
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor t
Introduction to the Retail IndustryRetail sector is the second largest industry in U.S., accumulating number of businesses and employees. According to the government broad measure of retail sales that consists food service, gasoline sales and automobiles) sales in the U.S. climb nearly 6.6% to $4.16 trillion in 2005, comparing a 3.8% increase in the year 2004. In the last year, retail industry evolved strongly, due to higher gasoline costs and good discounting during the Christmas.The elimination of the global textile quota system enforced industry players to reorganize their businesses again to thrive in a cut-throat competition in the global apparel market. Last year was significant for the exporters and retailers, who re-organize to take benefit of the free trade era, and the best possible exploitation of
For example, all other readers will provide a hyperlink for the following bit of text:
http://thePhantomWriters.com
On the other hand, email destined for an AOL member must be formatted like this:
http://thePhantomWriters.com
>http://thePhantomWriters.com
WHITE SPACE
When you are writing an article or an ordinary piece of email, white space is very important to help aid your reader in getting every word read.
In an ordinary letter on a written piece of paper, it is fine to place your text with no blank lines between paragraphs and with only a indention at the beginning of the paragraph. If you were to do this in an email message, all of the text would tend to run together making your message monotonous to read.
Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article.
SHORTER URL'S
The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine.
On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software.
The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine.
When listing a URL for a website, it is thus important to make sure that the URL does not exceed 65 characters in length.
There are fr`ee services available to help you to do this. One such program can be found at: http://www.shorturl.com/
ABOVE THE FOLD
'Above the Fold' is a term that comes from newspaper publishing. As you might be able to imagine, they are talking about what appears above the fold on the newspaper and in the display area of the paper in the newspaper machine.
'Above the Fold' is the element that most affects the impulse purchases of the newspaper.
In an email message, 'Above the Fold' is the amount of text seen before one has to scroll down. As with a newspaper, the 'Above the Fold' text in an email will determine how many people may or may not read all of your message based on their impulse decision to do so.
HTTP:// REQUIREMENTS
Similar to what I was talking about in the previous section about the email readers, it is important to always use the full http:// address in your printed URL's.
If you were to list your URL without the http:// , then your URL will not hyperlink. If you are reading this message in a standard email reader in text format, you will see what I mean here:
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor
I was sitting at my walnut desk in my faux-wood paneled den on a sunny Saturday morning, staring at a stack of mostly white and a few, multi-colored, papers. I had decided to evaluate my current insurance situation and was working my way through the various policies for my car and myself. But with all those terms and all that fine print, my poor head was swimming. There were items like deductibles, co-pays, minimums, maximums, blankets, umbrellas, whole, term, collision, comprehensive, and all those words joined forces to deluge my pulsating brain. Was I sufficiently covered and was I paying too much or too little?I had met with my current agent a week before. He gave me even more addendums, waivers, and options to consider. I tried to make sense of it all and had all the documents neatly arranged by date, type, an
SHORTER URL'S
The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine.
On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software.
The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine.
When listing a URL for a website, it is thus important to make sure that the URL does not exceed 65 characters in length.
There are fr`ee services available to help you to do this. One such program can be found at: http://www.shorturl.com/
ABOVE THE FOLD
'Above the Fold' is a term that comes from newspaper publishing. As you might be able to imagine, they are talking about what appears above the fold on the newspaper and in the display area of the paper in the newspaper machine.
'Above the Fold' is the element that most affects the impulse purchases of the newspaper.
In an email message, 'Above the Fold' is the amount of text seen before one has to scroll down. As with a newspaper, the 'Above the Fold' text in an email will determine how many people may or may not read all of your message based on their impulse decision to do so.
HTTP:// REQUIREMENTS
Similar to what I was talking about in the previous section about the email readers, it is important to always use the full http:// address in your printed URL's.
If you were to list your URL without the http:// , then your URL will not hyperlink. If you are reading this message in a standard email reader in text format, you will see what I mean here:
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor
Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association’s (PMA) “Coupon Council” shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American’s used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp.United Coupon Corp. United Marketing Solutions. Adventures In Advertising. Coupon Tabloid, INC. Consumer Network of America. Coupon-Cash Saver. Effective Mailers. Money Mailer. Welcome Host of America.What do all these services have in common? Well, for retailers and service providers they are quite effective at getting people into your franchise to try you out. That means new cust
'Above the Fold' is a term that comes from newspaper publishing. As you might be able to imagine, they are talking about what appears above the fold on the newspaper and in the display area of the paper in the newspaper machine.
'Above the Fold' is the element that most affects the impulse purchases of the newspaper.
In an email message, 'Above the Fold' is the amount of text seen before one has to scroll down. As with a newspaper, the 'Above the Fold' text in an email will determine how many people may or may not read all of your message based on their impulse decision to do so.
HTTP:// REQUIREMENTS
Similar to what I was talking about in the previous section about the email readers, it is important to always use the full http:// address in your printed URL's.
If you were to list your URL without the http:// , then your URL will not hyperlink. If you are reading this message in a standard email reader in text format, you will see what I mean here:
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor
Every year Congressmen and Senators make promises to the people that put them in office. Hundreds of of those promises are made to minority groups in specific areas but most are made at a National level.Here are just a few of the Minority Grant Programs that should give you instant access to all this funding & more!Arab American Institute Scholarships for American Students of Arab Descent, Arab Students Studying in the U.s., and Other Scholarships http://www.aaiusa.org/foundation/33/scholarshipsActuarial Scholarships for Minority Students http://www.beanactuary.org/minority/scholarship.cfm To deliver scholarships at the undergraduate or graduate level for numerous minority students who are interested in pursuing actuarial careers. (Last checked 11/02/06)American Indian Science and Engineering S
thePhantomWriters.com
Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email:
http://thePhantomWriters.com
The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing.
MAILTO: REQUIREMENTS
If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix.
Otherwise, your email address will not hyperlink.
Here is the proper method to hyperlink an email address:
mailto:bplatt@thephantomwriters.com
FLOATING PUNCTUATION
Here is another factor that might seem odd on first look.
When you list an email address or URL in your email copy, and you have followed the steps to hyperlink the email address or URL, you must make a point to break proper sentence formatting if a punctuation mark should follow your hyperlink.
Most people who end a sentence with a URL want to put that period at the end of the sentence. Don't! If you must, put a blank space between the actual URL and the period. The same concept must be applied to commas and semicolons.
When you are working with a straight domain name, it is not really an issue. But when you are using a page on your domain, the improperly placed punctuation could break the URL.
For example, the other night, I clicked a link to a website that was formatted like this:
http://thephantomwriters.com/link-builder.pl.
The email reader sees that final period in the URL as part of the URL. When this happens, it is like putting a period at the end of any URL. Test it on your own to see what happens. Ah yes, the dreaded "404 Error - Page Not Found."
This is why we want to put the extra space between the end of our URL's and our punctation marks, just like this:
http://thephantomwriters.com/link-builder.pl .
IN CONCLUSION
These tips are offered to help you get your email messages read more often. They are also offered to help ezine publishers provide their readers a better and more valuable ezine, and to help writers to offer publishers a better formatted article for simple copy-and-paste reprint.
For those of us who use the web in a commercial manner, all of these tips will help us to sell more of our wares and widgets. After all, that is why we got into business in the first place, isn't it?
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