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Casual Articles - The Top 5 Benefits of Email Marketing
The Hidden Treasure in Your Business
I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I’d share it with you.This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).I don’t think I’ve actually worked with a client before who kept such good customer records. Generally, they have information like “Joe” and a phone number that only has six numbers. But, this is such a critical success point.His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can mar
marketing can be a great vehiI started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I’d share it with you.This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).I don’t think I’ve actually worked with a client before who kept such good customer records. Generally, they have information like “Joe” and a phone number that only has six numbers. But, this is such a critical success point.His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can mar
Top 7 Tips in Considering the Best Franchises to Own
Have you been considering buying a franchise or starting your own business? Well, you are not alone and now that you have set your sights on a franchised business rather than starting one from scratch now you must determine which franchise to buy. Guess what? All franchises are not created equally, all company franchise founders are not equally yoked and even franchises in the same category or sub-sector are vastly different.With all that said let me give you some tips into buying into a franchise. Go meet some of the franchisees once of the companies you are considering buying a franchised outlet from. Compare offers not only brochures, but actual disclosure documents too and do a little market research in your own area to make sure what you will be selling o
As a small business owner, a big part of your success relies on maximising your sales while minimising your expenses. Email marketing can be a great vehicHave you been considering buying a franchise or starting your own business? Well, you are not alone and now that you have set your sights on a franchised business rather than starting one from scratch now you must determine which franchise to buy. Guess what? All franchises are not created equally, all company franchise founders are not equally yoked and even franchises in the same category or sub-sector are vastly different.With all that said let me give you some tips into buying into a franchise. Go meet some of the franchisees once of the companies you are considering buying a franchised outlet from. Compare offers not only brochures, but actual disclosure documents too and do a little market research in your own area to make sure what you will be selling o
Taghuchi Testing: Double Your E-Newsletter Conversions
If you’re really interested in using your e-newsletter to add value then you’re probably already measuring it in terms of conversions. You might be calling those conversions opening rate, click-through rate, seminar signups, sales, whitepaper downloads or a range of other metrics. Regardless of how you measure conversions you’re almost certainly trying to improve your results and testing is the only way to consistently do that.What’s more, if you’re like most people you’d be happy to improve those conversions a few percentage points on each e-newsletter. Well, what if there was a way to double or triple the number of conversions you receive?Impossible? There is way and the secret is to vastly improve your ability to test e-newsle
ig part of your success relies on maximising your sales while minimising your expenses. Email marketing can be a great vehiIf you’re really interested in using your e-newsletter to add value then you’re probably already measuring it in terms of conversions. You might be calling those conversions opening rate, click-through rate, seminar signups, sales, whitepaper downloads or a range of other metrics. Regardless of how you measure conversions you’re almost certainly trying to improve your results and testing is the only way to consistently do that.What’s more, if you’re like most people you’d be happy to improve those conversions a few percentage points on each e-newsletter. Well, what if there was a way to double or triple the number of conversions you receive?Impossible? There is way and the secret is to vastly improve your ability to test e-newsle
2007 Human Behavior Case Study; Why Do Humans Have Wars, a Look at Rogue Article Websites
Killing one's own species should not be considered noble and yet humans have been doing this throughout their history. But why you ask? Your question about Wars and the value of Human Life can be best answered by considering what gives humans a sense of purpose and reading; Carl von Clauswitz, Colonel Boyd, Sun Tzu, Machiavelli to start.With all the Sound and Fury of the human race and what some call the "Alpha Male" syndrome you can begin to understand why humans need to defend themselves from the up and coming would be wannabe ruler willing to others to get theirs. When humans cannot get achieve their desires on the Maslow Hierarchy of needs thru political means they often turn to violence. Unfortunately this is genetically programmed.Watch kids somet
on maximising your sales while minimising your expenses. Email marketing can be a great vehiKilling one's own species should not be considered noble and yet humans have been doing this throughout their history. But why you ask? Your question about Wars and the value of Human Life can be best answered by considering what gives humans a sense of purpose and reading; Carl von Clauswitz, Colonel Boyd, Sun Tzu, Machiavelli to start.With all the Sound and Fury of the human race and what some call the "Alpha Male" syndrome you can begin to understand why humans need to defend themselves from the up and coming would be wannabe ruler willing to others to get theirs. When humans cannot get achieve their desires on the Maslow Hierarchy of needs thru political means they often turn to violence. Unfortunately this is genetically programmed.Watch kids somet
Am I Providing a Safe Working Environment for my Staff?
Health and Safety is a very in depth and complicated subject, the aim of this article is to highlight a few of the legal issues a business owner should consider if they want to improve working conditions.1. By law every business that employs 5 or more employees, including part time staff, must display an up to date Health and Safety policy. An up to date policy must be signed and dated annually.2. By law every business that employs 5 or more employees, including part time staff must carry out and record their risk assessments.Other considerations to consider when looking to improve working conditions:1. Temperature – The temperature should be comfortable all year round2. Computer users – Should use a suitable ergonomic chair, a foot
minimising your expenses. Email marketing can be a great vehiHealth and Safety is a very in depth and complicated subject, the aim of this article is to highlight a few of the legal issues a business owner should consider if they want to improve working conditions.1. By law every business that employs 5 or more employees, including part time staff, must display an up to date Health and Safety policy. An up to date policy must be signed and dated annually.2. By law every business that employs 5 or more employees, including part time staff must carry out and record their risk assessments.Other considerations to consider when looking to improve working conditions:1. Temperature – The temperature should be comfortable all year round2. Computer users – Should use a suitable ergonomic chair, a foot
Dealing with Aggressive Sales People
Aggressive sales people can be difficult to deal with and many people find it hard to work effectively with them. Realising that it is the behaviour that's causing this along with circumstances can help you not take things personally and deal more effectively with them.Follow these steps to help you deal effectively with an aggressive sales person.1. Identify what is actually happening. What is the situation, behaviour or action contributing to the difficulty? What pressures are they under? Does everyone else have the same issues? Is it you/your company that are unwittingly contributing to the problem? Disassociate the behaviour from the person as much as you can. This will allow you not to take it personally and deal with it objectively which in turn c
marketing can be a great vehicle to do both.Aggressive sales people can be difficult to deal with and many people find it hard to work effectively with them. Realising that it is the behaviour that's causing this along with circumstances can help you not take things personally and deal more effectively with them.Follow these steps to help you deal effectively with an aggressive sales person.1. Identify what is actually happening. What is the situation, behaviour or action contributing to the difficulty? What pressures are they under? Does everyone else have the same issues? Is it you/your company that are unwittingly contributing to the problem? Disassociate the behaviour from the person as much as you can. This will allow you not to take it personally and deal with it objectively which in turn c
A good email marketing campaign can help you:
- Increase your sales conversion
- Generate
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