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Casual Articles - Treat Email Like The Telephone And See Incredible Sales Success
Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying.Recently he went by himself to buy a new car. Salespeople fawned all over him to show him the latest models; the run-out specials and to try to get his trade-in valued.He just kept saying “No”. Why? They were all trying to sell him five-seater cars. That’s what I call an inappropriate solution.Most times this comes about because as the salesperson, you simply haven't listened closely enough, or asked enough questions. You need to understand the buyer's motives - their 'hot buttons".You do that by asking questions. Until you fully understand the buyer’s motive, you can’t – and shouldn’t – recommend any solution.When you do, the best way to phrase an appropriate solution is to use a sequence involving feature - function - benefit - consequence. Here's an example using a li
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Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entices every marketer to jump into newsletter or ezine marketing, but if attention is not paid, it might have a negative impact on you brand image.The most important elements of a newsletter are:Relevant informationStandardized formatPre-defined frequencyOption to change preferences Company info or offers for subscribersAt the moment of subscription, make sure that the subscribers know what they will get and at what frequency. Encourage them to view some samples of your old newsletters. Let them choose the frequency and format of the newsletter.Your newsletter must provide relevant informationGive the readers what they subscribed for. Be it latest industry information, current
All marketers, listen up. Readers treat emails like phone calls, and you must recognize it. As the volume of email per person per day now vastly exceeds phone calls and direct mail, email recipients have become more discerning in how they react and respond to an already overloaded inbox. The primary method of corporate information delivery has switched from telephone to email, and the deluge of email now forces marketers to wonder why their email campaigns are stagnant, ineffective and resulting in single digit response rates. The root of the problem is mismanaging recipients’ expectations. Email communication must follow consistent, socially acceptable business communication protocols. The closest comparison to email in today’s business world is the telephone. Both the telephone and email are used for conversations to connect vendors to customers, prospects, partners and even their employees. Sending email marketing campaigns and generic email newsletters are not conversations, though.
Below are some thoughts to ponder before you send your next--we hate to say it--email campaign. Consider the expectations of your recipients and how they view your communications with them. Do your communications resemble direct mail, or have you begun to adopt a more respectful, and expected, set of telephone rules when using email automation? Remember, readers can delete email as fast as voicemail, and Caller ID is pretty much the same as your From Address and Subject Line. Will your customers, partners, employees and prospects answer or hang up the next time you hit “Send”?
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When enterprising individuals sit down to create a business plan for the first time, they need to check a few points. There are abundant guidelines to help them on their track, but none to warn them against the wrong policies. It is essential to avoid these mistakes in order to create a business plan that will truly take your business forward.You should resist an undue optimism when you create a business plan. Make very conservative estimates while predicting future sales, profits, capital requirements and timelines. It is the rare business plan that accurately anticipates how much resources and time will be required. Exercise extreme caution while predicting the future costs, or you might have to discard the plan midway.Avoid the technical jargon; your language should be simple and easy to understand. Don’t gloss over the weak points; list them so that you can correct them in the future.When you cre
Below are some thoughts to ponder before you send your next--we hate to say it--email campaign. Consider the expectations of your recipients and how they view your communications with them. Do your communications resemble direct mail, or have you begun to adopt a more respectful, and expected, set of telephone rules when using email automation? Remember, readers can delete email as fast as voicemail, and Caller ID is pretty much the same as your From Address and Subject Line. Will your customers, partners, employees and prospects answer or hang up the next time you hit “Send”?
FOCUS ON TIMELINESS
Is the informatio
A home business has many benefits. Among them are the money, the freedom, the ability to stake one's claim. There are some downsides to it, of course, and probably the most important one is isolation, since the average work at home business owner has no co-workers or customers to interact on daily.In time, isolation can lead to emotional problems, such as frustration or anxiety. However, these feelings can be easily overcome if work at home business owners make a concentrated effort to allow themselves to sit back and relax from time to time. It is fundamental for one’s emotional health to socialize with other persons outside their families. Just as you took a lunch break during in your traditional employee days, you need to take breaks from your home working activities. Even if you feel hyped up and ready to work 24/7, push yourself to take those breaks. Allow yourself time to spend with your family and plan a va
Below are some thoughts to ponder before you send your next--we hate to say it--email campaign. Consider the expectations of your recipients and how they view your communications with them. Do your communications resemble direct mail, or have you begun to adopt a more respectful, and expected, set of telephone rules when using email automation? Remember, readers can delete email as fast as voicemail, and Caller ID is pretty much the same as your From Address and Subject Line. Will your customers, partners, employees and prospects answer or hang up the next time you hit “Send”?
FOCUS ON TIMELINESS
Is the informatio
I recognized the advantages of self employment about 5 years ago when I started working for myself. After working for other people my whole career, it was certainly a bit of a change when I no longer got a salary and benefits, something I had become quite accustomed to!I’ve read other resources that talk about the advantages of self employment (and the disadvantages too) and they typically mention “working long hours” as one of the disadvantages.I disagree with this comment.How can they tell you you’ll be working long hours if they don’t even know what job you are doing?I know plenty of people who are self employed and who work online and they don’t work close to 40 hours per week! And many of them do very well, too. It really depends on what you choose to do and the effort required to succeed.Rather than list a number of generalizations that may or may not apply to you, let me tell you
Below are some thoughts to ponder before you send your next--we hate to say it--email campaign. Consider the expectations of your recipients and how they view your communications with them. Do your communications resemble direct mail, or have you begun to adopt a more respectful, and expected, set of telephone rules when using email automation? Remember, readers can delete email as fast as voicemail, and Caller ID is pretty much the same as your From Address and Subject Line. Will your customers, partners, employees and prospects answer or hang up the next time you hit “Send”?
FOCUS ON TIMELINESS
Is the informatio
OverviewThe Chinese economy continues its dynamic performance, averaging around 10% growth for the last 5 years. As barriers to entry are reduced, more and more businesses are considering their entry into China. This is in an effort to capture some percentage of the returns generated by China’s 1.3 billion consumers.This series of reports is intended to provide fashion retailers, who are planning to enter China for the first time, with an overview of the Chinese fashion industry. In addition, the reports act as a quick update for companies who have already entered China as it touches on the industry, trends, brands available, wholesale and retail pricing, type of clothing cutting preferred, consumer behavior and updated regulations. A key challenge when entering China is the different regions in China. Consumer behaviour and preferences for food, fashion and lifestyle vary dramatically in these regions. For
FOCUS ON TIMELINESS
Is the information that you send timely enough for your readers’ needs or are you constrained by traditional email campaigns? For example, what happens when you want to quickly share information about a new product, a recent client win or a price change with prospects, customers or partners? Salespeople who call with these timely updates are usually successful at improving their relationships. Your email updates should be just as timely and even more consistent in reaching interested subscribers. Email relationships should allow you to ask a subscriber when and how often they would like to hear from you. This practice is no different than the instincts your salespeople use to manage their sales calls. Finally, email can work 24 hours a day, 7 days a week. When a new user subscribes, do you send what they want immediately, or do you have to make them wait until your next campaign? Generic “thanks for subscribing” confirmation messages do not show responsiveness or build your relationship with the subscriber. Good salespeople and relationship managers respond immediately and satisfy the information needs quickly and accurately. Your email program should, too.
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When your salespeople decide to call a customer, prospect or partner, what motivates this action? Do they have information to share? Most salespeople believe this information would be seen as relevant to the recipi
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