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Casual Articles - e-Marketing - Why Talking To Your Customers Makes Perfect Sense
What is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.But, there’s a certain attractive quality around someone who markets his or her business on the edge. They stretch their thoughts and ideas into new territories to create an innovative
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any
We all talk about networking. We all seem to know that networking has something to do with meeting enough folks to continue to build our referral network, which in turn will continue to build our businesses.Referrals come when someone you’ve met likes you and believes you can offer the solution to someone else’s problem. So, if the goal in networking is to have someone like us, and possibly offer us a referral, then why do people make the mistake of enga
As most traditional marketing efforts focus on acquiring new customers one of the most overlooked elements for strong online success is communication with new, existing and future customers
And here’s why? - With response rates up to 5 times that of direct marketing, e-Marketing has fast become an integral part of most successful companies marketing strategies
Companies such as IBM, Dell, Apple & Sony all use e-Marketing largely attracted by the fact that they can tap into a global marketplace with a few simple clicks of their respective mice
But where do you start and how do you know what works and what doesn't and what will suit your particular business?
Perhaps it helps at the outset to get a clear understanding of what e-Marketing does mean?
e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customers and opt-in subscriber database via email
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any c
As a Publicist and writer, I am constantly called upon to interview subjects for magazine feature and news articles. People always ask me, can you get me published? What they are really asking is, why would the news or feature magazines want a story about me?Magazines want a story when it is lively, unusual, informative, educational or entertaining and follows the format that the publication uses and the public reads. Before you are interviewed for a pri
Companies such as IBM, Dell, Apple & Sony all use e-Marketing largely attracted by the fact that they can tap into a global marketplace with a few simple clicks of their respective mice
But where do you start and how do you know what works and what doesn't and what will suit your particular business?
Perhaps it helps at the outset to get a clear understanding of what e-Marketing does mean?
e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customers and opt-in subscriber database via email
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any
This is the new Fund raising mythology. Bake sales are good, fried chicken dinners are great, passing the hat still works too, however, if you want to take your fundraising to new heights, offer the members, friends and families an exciting, memorable and affordable cruise.Because cruising may be new to the general membership, don’t worry, a 3 day week-end cruise with church services aboard ship will eliminate any doubts for your next cruise. In fact
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any
If you are an internet or affiliate marketer, you might be missing out on big profits from techniques you already know. What do I mean by that? Simple. When most internet marketers start out they are all over the map in terms of the tools available to them and the channels they are marketing in. Spurred on by “gurus” they may try using every marketing trick at once: AdWords, AdSense, blogs, forums, ClickBank, mass emailings, ebooks, you
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any
Multitasking became a popular corporate buzzword in the mid-nineties, and now job ads routinely include the phrase "ability to multitask." For both support staff and management, juggling multiple responsibilities in the course of a day is expected, and employees who don't succeed in this juggling act rarely last long.However, more and more information suggests that multitasking, rather than being efficient and effective, more often than not results in ou
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any campaign the first thing to do however, is to draw up a quick checklist that will serve to focus on what you want to achieve from each campaign and why?
Below are some of the questions that you should be asking:
1. Is there something about you or your company that will benefit your customers to know about?
2. Do you have any special offer products to reward customer loyalty and boost sales?
3. What are you not offering your existing customer base that you could possibly be offering them?
4. What would happen if you doubled your contact/communication with them?
We’re all too aware that the over abundance of spam email has somewhat jaded the online community, so you must ensure that your email offers and newsletters are carefully targeted to suit your existing customer base
And above all keep it relatively short as most people receiving your email communication have limited time to deliberate over the content and consider the products they may want to purchase
The key is to make sure your messages are clear, concise, and serve as a convenience factor for your target audience
Get this right and the rewards for you can be quite simply staggering with unprecedented sales, repeat orders and happy loyal customers
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