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  • Casual Articles - Viral Email Marketing: Give Your Readers a Reason to Forward to a Friend

    Think Big, Grow Big!
    When I started my Construction Business I came right out of the Corporate world and understood the value of laying out a solid foundation for my business that would be ready when we were big. In other words, we acted like a big company even though we were small. From the outside looking in we were well established as was demonstrated with
    often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes ha
    Effective People Management - Here Is How
    Managing people is always a headache. How do you motivate your staff? Do they always seem to fail to follow your instructions? Do you think that they're either unqualified for the task or just absent-minded?Not only are these questions that as a manager may have about your staff, but often an interviewer may have these same question
    One of the big advantages of email marketing is the potential for new customers to see your message through Forward to a Friend. Just because you have a strong subscriber list and an aggressive emarketing campaign does not mean your email will be sent on by your readers. Give them something to talk about though, and you may get impressive results. Here’s what you may want your readers to say to their friends, and some ideas about how to encourage them.

    “Got this great coupon and thought you could use it too”
    Offer an online coupon that gives real value, is only available to your subscribers and then give them permission to pass it on to their friends. If you give 20% off coupons in every ad, then don’t expect any viral marketing here. But something special is another matter. For instance, a Gift with Purchase that is offered only to online subscribers and their friends, now that might get some activity. Whether you want to drive ecommerce or in-store traffic, give them something special.

    “Heard about this---want to go with me?”
    Perfect for restaurants or other gathering places, plan a subscriber only appreciation event. Business people gravitate to networking events so you could market it that way. But there are limitless themes to consider…sports or holiday or charity. Make it complimentary, let your readers know they are welcome to bring a friend and you will fill the place.

    “This is so cool…thought you might like it.”
    Readers don’t often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes hav

    How to Make More Money with a Tupperware Fundraiser
    Tupperware? That was my initial thought, too. I pictured the Tupperware parties of which I’d heard so often – and the sole party I intended. How could you raise money with a Tupperware fundraiser if everyone had to attend a party somewhere? And who would host all those parties?!No Party Needed!Then I learned that a Tup
    r readers to say to their friends, and some ideas about how to encourage them.

    “Got this great coupon and thought you could use it too”
    Offer an online coupon that gives real value, is only available to your subscribers and then give them permission to pass it on to their friends. If you give 20% off coupons in every ad, then don’t expect any viral marketing here. But something special is another matter. For instance, a Gift with Purchase that is offered only to online subscribers and their friends, now that might get some activity. Whether you want to drive ecommerce or in-store traffic, give them something special.

    “Heard about this---want to go with me?”
    Perfect for restaurants or other gathering places, plan a subscriber only appreciation event. Business people gravitate to networking events so you could market it that way. But there are limitless themes to consider…sports or holiday or charity. Make it complimentary, let your readers know they are welcome to bring a friend and you will fill the place.

    “This is so cool…thought you might like it.”
    Readers don’t often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes ha

    Using Surveys To Help Grow And Improve Your Business
    One of the most effective methods for growing and improving upon your current business is to solicit feedback regarding your products or services directly from your customers. There are many ways the information you attain from customers can be valuable, including:Gauge overall customer satisfaction - You can see just how satisfied
    here. But something special is another matter. For instance, a Gift with Purchase that is offered only to online subscribers and their friends, now that might get some activity. Whether you want to drive ecommerce or in-store traffic, give them something special.

    “Heard about this---want to go with me?”
    Perfect for restaurants or other gathering places, plan a subscriber only appreciation event. Business people gravitate to networking events so you could market it that way. But there are limitless themes to consider…sports or holiday or charity. Make it complimentary, let your readers know they are welcome to bring a friend and you will fill the place.

    “This is so cool…thought you might like it.”
    Readers don’t often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes ha

    Wholesale Electronics
    Wholesale electronics offers resellers high profit margins along with high volume sales, when done right.Resellers, whether flea market vendors, eBay sellers, or dollar stores, will be faced with competition from online and offline retailers who can buy wholesale electronics at a lower price.To outmaneuver this competition in
    a subscriber only appreciation event. Business people gravitate to networking events so you could market it that way. But there are limitless themes to consider…sports or holiday or charity. Make it complimentary, let your readers know they are welcome to bring a friend and you will fill the place.

    “This is so cool…thought you might like it.”
    Readers don’t often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes ha

    Are Meetings Killing Your Business?
    Too often in my many years toiling in the Corporate world I had to sit through poorly facilitated meetings that started late, ended late and had no clear stated purpose. Starting my career in the early 1980's, as a Professional Purchasing Agent, I was fortunate to have been trained in Kepnor-Tregoe methodologies at a time when the organiza
    often forward an email filled with general information. But if it contains a great link or a new twist to the subject matter, it may deserve a pass along. Most restaurant emarketing is filled with raves about themselves. Add a great recipe from your chef that can be made at home and see if your subscribers hit the Forward button. Kids games, fun videos or great sound bytes have all created serious viral buzz.

    “Great information. You might need it for your project.”
    Especially useful for technical and more traditional businesses, meaningful content that sheds light on a difficult subject is the kind of thing that moves around among peer groups. For instance, an engineering consulting firm could publish new research or data that helps solve an ongoing industry problem. Or a CPA firm’s email might have a new form or worksheet for download that is specific to a business type. You know your industry…what would really matter to clients?

    Whatever you do, remember that you want to increase readership and your subscriber list but more importantly, you want to get business results. It’s all about marketing…give subscribers a reason to read your email and to pass it on, and they will.

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