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    st and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, w
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    1) Not building to a niche

    When you are building a list, the more general your list demographics, the more difficult it is to sell to the list (and isn’t that your purpose?). For example, if you build a list of animal lovers, that might include pet owners, environmental activists, nature walkers, and people who just enjoy watching animal movies. So when you try to mail this list what do you mail? Anything you mail will not be a strong fit for the entire list, only for one segment of the list. Correction to mistake: Tightly target your list or create multiple lists, one for each category of animal lovers.

    2) Not creating a relationship with your list

    It is easy when you first begin building a list to think more about building a list and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, wh

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    ple, if you build a list of animal lovers, that might include pet owners, environmental activists, nature walkers, and people who just enjoy watching animal movies. So when you try to mail this list what do you mail? Anything you mail will not be a strong fit for the entire list, only for one segment of the list. Correction to mistake: Tightly target your list or create multiple lists, one for each category of animal lovers.

    2) Not creating a relationship with your list

    It is easy when you first begin building a list to think more about building a list and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, w

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    his list what do you mail? Anything you mail will not be a strong fit for the entire list, only for one segment of the list. Correction to mistake: Tightly target your list or create multiple lists, one for each category of animal lovers.

    2) Not creating a relationship with your list

    It is easy when you first begin building a list to think more about building a list and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, w

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    ple lists, one for each category of animal lovers.

    2) Not creating a relationship with your list

    It is easy when you first begin building a list to think more about building a list and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, w

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    st and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, when you do mail them they do not know who you are and are likely to unsubscribe. Correction: immediately begin to build a relationship via email with your list, even if you only have 5 on your list.

    3) Mailing your list rather than the people on the list

    Think about when you receive an email. If the email reads, ‘Sean, I’d like to share something with you today’ are you more or less likely to read it than one that reads, ‘To all my newsletter subscribers, I’d like to share something with you‘? You must treat your list like it is a group of friends, not a list of email addresses.

    4) Trying to sell all the time.

    We all know you are in business. That is what your signature line is for. When you simply try to sell hard in every

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