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Casual Articles - Email Marketing: Don't Treat All Your Customers the Same - Make It Personal!
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product decl
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers
Ebay uses a point system for buyers and sellers to give feedback on how each transaction went. Most buyers and sellers are very considerate about leaving feedback for transactions. If you are serious about starting a business on eBay, it is important to get your feedback rating as high as you can before you start selling. A 30 to 50 feedback rating is a good number to aim for. The more positive feedback points you have, the more trusting people will be to complete a t
So before you go ahead and develop that new email campaign, here's a short primer on what you can do to motivate the people on your list to click and buy.
Talk to the right group of people.
Many retailers and marketers make a fundamental (and costly) error when they create an email marketing campaign: they don't know their own customers. I know this may sound obvious, but with email marketing it often gets messed up. What you must realize is that if you want to sell to everyone on your list, you'll need to use different approaches.
For instance, you'll want to use a different approach to sell the same product to men than women because as we all know, men and women are different. You can do this by breaking down your list into different groups based on demographics, buying behavior, lifestyles, or whatever you choose. This gives you the flexibility to target your promotions and offers based on specific customers' needs and desires.
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers
Following on from a previous article on 'The EMyth Perspective' inspired by Michael Gerber’s book “The EMyth Manager,” I thought it might be useful to give you the overall context to this perspective and explain all 5 of Gerber’s EMyth principles.Gerber believes that every manager should treat the organisation (or their part in it) as a small business and think of themselves as small business owners; so these principles apply to leaders and managers in any siz
So before you go ahead and develop that new email campaign, here's a short primer on what you can do to motivate the people on your list to click and buy.
Talk to the right group of people.
Many retailers and marketers make a fundamental (and costly) error when they create an email marketing campaign: they don't know their own customers. I know this may sound obvious, but with email marketing it often gets messed up. What you must realize is that if you want to sell to everyone on your list, you'll need to use different approaches.
For instance, you'll want to use a different approach to sell the same product to men than women because as we all know, men and women are different. You can do this by breaking down your list into different groups based on demographics, buying behavior, lifestyles, or whatever you choose. This gives you the flexibility to target your promotions and offers based on specific customers' needs and desires.
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers
Exceptions to the rule...(these) are in fact emphasising the same rule. But what about the exceptions themselves?Exceptions and incidents require more than a common response. When business is "as usual," it is normally not difficult to manage. But now the exception. That is when you can make a difference. That is where you can show who you are, and what the value is of your approach.The anecdote published recently in USATODAY serves as a fine example.ick and buy.
Talk to the right group of people.
Many retailers and marketers make a fundamental (and costly) error when they create an email marketing campaign: they don't know their own customers. I know this may sound obvious, but with email marketing it often gets messed up. What you must realize is that if you want to sell to everyone on your list, you'll need to use different approaches.
For instance, you'll want to use a different approach to sell the same product to men than women because as we all know, men and women are different. You can do this by breaking down your list into different groups based on demographics, buying behavior, lifestyles, or whatever you choose. This gives you the flexibility to target your promotions and offers based on specific customers' needs and desires.
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers
A website feedback survey is the simplest, but most effective way, to gather valuable information about your website. Your website won’t have nearly the impact if your visitors aren’t satisfied or, worst yet, find the site hard to navigate, slow, or can’t find what they are looking for! If they visit once and never return, you’ve lost a potential source of revenue and name recognition.But what should you ask? Sitting down to write a survey is not always as eas
For instance, you'll want to use a different approach to sell the same product to men than women because as we all know, men and women are different. You can do this by breaking down your list into different groups based on demographics, buying behavior, lifestyles, or whatever you choose. This gives you the flexibility to target your promotions and offers based on specific customers' needs and desires.
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers
Increasingly, it is received wisdom that you will need work experience prior to applying for your first job, and that, particularly in the arts, this will probably have been unpaid. The number of graduates has been rising sharply over the past few years, with employment competition becoming ever tougher, but do you really need to offer yourself as a slave just to get a foot in the door, and how valuable will such experience be considered by others?If you wish t
Keep your eye on design.
Eye-tracking is one of the latest (and seemingly greatest) tools in the email marketers' shed, and the performance gains made by companies that make use of it are real. Using the data accumulated from eye-tracking studies allows you to see how people read your emails and to identify visual "hotspots" where customers look on the page. You can then change your layout and design to improve performance.
When designing your emails it's important to remember that most people view email in a preview pane so make sure your offers are prominently placed near the top of the page. But don't place them in the header image: the majority of people make use of their email program's image blocking function and studies show they "rarely" or "never" download images.
A few choice words.
Anyone who has worked on print campaigns will tell you that long copy works better than short copy. But with email, less is definitely more. With email you have only a second to engage the reader so it's important to keep your key message short, focused, and to the point.
Use trigger words that tell the reader they need to "act now" throughout your copy and write it in a style and language your customers are familiar with. Offers and promotions work best when they're big, bold, clickable and placed near the top of the page. The same is true for headlines. Subject lines should be personalized, kept to 10 words or less, and include an offer or promotion with a specific call to action. The "from" line is also important: if you write from fred@teddybearsrus.com it could be confused with spam; better to use the company name or a name your customers are familiar with.
Test.
One of the great things about email marketing is that it's incredibly easy to test and track the results of a campaign. You can even monitor and make adjustments to a campaign on the fly ba
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