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  • Casual Articles - Email Marketing - How to Format Your Emails so That They Look Clean and Are Easy To Read

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    br> So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if the
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    Your emails need to be written so that they can be read in basically one eye movement from left to right. Also, the emails need to be formatted so that they are not reformatted by the email recipients’ email host.

    The easiest way to keep that from happening is to format the emails so that they are no more than 65 characters wide, including spaces. If they are wider than that, some email programs will reformat them, and the emails end up looking real choppy – some lines are real long, and some are real short. There are several email editing programs out there; you can find them pretty easily using a search engine, or you can do it by hand by counting out 65 characters and placing a ruler across the top of the word processing document, and hitting ‘return’ at the end of every line (basically creating a hard break after each line).

    I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:
    So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if they

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    happening is to format the emails so that they are no more than 65 characters wide, including spaces. If they are wider than that, some email programs will reformat them, and the emails end up looking real choppy – some lines are real long, and some are real short. There are several email editing programs out there; you can find them pretty easily using a search engine, or you can do it by hand by counting out 65 characters and placing a ruler across the top of the word processing document, and hitting ‘return’ at the end of every line (basically creating a hard break after each line).

    I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:
    So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if the

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    Fuel-efficient vehicles have become an obsession of mine in the last few years. So much, that I would love the opportunity to sell one of these little clown cars that get up to 60 miles per gallon. N
    eal short. There are several email editing programs out there; you can find them pretty easily using a search engine, or you can do it by hand by counting out 65 characters and placing a ruler across the top of the word processing document, and hitting ‘return’ at the end of every line (basically creating a hard break after each line).

    I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:
    So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if the

    The Importance of Corporate Strategy
    Let’s talk about strategy. A lot of companies that we work with spend too much time focusing on tactics and execution and not enough time really determining what their overall strategy is as a busines
    return’ at the end of every line (basically creating a hard break after each line).

    I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:
    So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if the

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    Business is about running numbers and managing money. It is all about keeping track on where the money is coming from and where it is going. One who doesn't keep a tab on it nearly always loses money
    br> So this is what
    it might look like
    if you were to hit a
    hard return after
    every few words.


    It basically makes
    a lot easier for the
    reader to just scan
    down and get to your
    click through if they
    are in a hurry.

    This also creates a
    distinguishment between
    your emails and many
    of the others that people
    receive every day.


    As you are writing emails, you can play around some with how they look, and you should come up with something that complements your personality.

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