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Casual Articles - How to Write an e-Mail that Gets Read
Three Steps to Give Your Strategic Plan Traction
We all agree Strategic Planning is a critical part of a company's success. All too often, however, strategic plans stall before they ever make it to execution - or they gradually lose momentum. The organization is then left in a vulnerable and uncomfortable position of continuing to go about its business with good intentions but no focused direction or aligned action. Move intention into action using this three step remedy.Step 1. Accountability - Get a gri
g you have to do is get past all the filteWe all agree Strategic Planning is a critical part of a company's success. All too often, however, strategic plans stall before they ever make it to execution - or they gradually lose momentum. The organization is then left in a vulnerable and uncomfortable position of continuing to go about its business with good intentions but no focused direction or aligned action. Move intention into action using this three step remedy.Step 1. Accountability - Get a gri
Primal Sales Strategy: Converting a Loss into Gains
Since the dawn of time, Og and Bamboo traded goods. If Og felt Bamboo was cheating him, he'd club him over the head. If Bamboo felt Og was manipulating the deal—he'd grunt, snort, and send stale bread to Mrs. Og.In today's business climate, Og and Bamboo are still around. Nowadays, they carry laptops instead of clubs. But they still get steamed when the numbers don't add up. And they're quick to snatch defeat from the jaws of victory.But not you...<
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file.Since the dawn of time, Og and Bamboo traded goods. If Og felt Bamboo was cheating him, he'd club him over the head. If Bamboo felt Og was manipulating the deal—he'd grunt, snort, and send stale bread to Mrs. Og.In today's business climate, Og and Bamboo are still around. Nowadays, they carry laptops instead of clubs. But they still get steamed when the numbers don't add up. And they're quick to snatch defeat from the jaws of victory.But not you...<
The first thing you have to do is get past all the filter
Case Study; Television Infomercials Are They Viable?
Recently I helped an entrepreneur work thru the details of launching a new start-up business of a personal technology product. His goal was to sell the product thru TV infomercials. A few things concerned me with this and so I asked him if he had ever done an infomercial or sold anything that way? His answer was “NO!” Then I asked if he has a workable prototype; His answer was “No and I am no Mr. Home Depot and so if I build it, then it will not work!” So I mentioned
number of people for little cost. But it won’t do you any good if it goes straight into the delete file.Recently I helped an entrepreneur work thru the details of launching a new start-up business of a personal technology product. His goal was to sell the product thru TV infomercials. A few things concerned me with this and so I asked him if he had ever done an infomercial or sold anything that way? His answer was “NO!” Then I asked if he has a workable prototype; His answer was “No and I am no Mr. Home Depot and so if I build it, then it will not work!” So I mentioned
The first thing you have to do is get past all the filte
Trade Show Giveaways
Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services. Your promotional items need to compliment the whole of your display and generate interest in your products and/or services.Your trade show giveaway items should not only fit in w
won’t do you any good if it goes straight into the delete file.Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services. Your promotional items need to compliment the whole of your display and generate interest in your products and/or services.Your trade show giveaway items should not only fit in w
The first thing you have to do is get past all the filte
What’s Happening in Security & What You Need to Know
Security like many sectors, keeps marketing people like myself busy communicating with stakeholders about the latest issues and changes that affect them. Just as I think things are on even keel, something new appears on the horizon that needs communicating. And then it changes, so I have to communicate it all again.Confusing enough for myself, but much more of an issue for people like yourselves involved in facilities management. For most of you, security is j
into the delete file.Security like many sectors, keeps marketing people like myself busy communicating with stakeholders about the latest issues and changes that affect them. Just as I think things are on even keel, something new appears on the horizon that needs communicating. And then it changes, so I have to communicate it all again.Confusing enough for myself, but much more of an issue for people like yourselves involved in facilities management. For most of you, security is j
The first thing you have to do is get past all the filte
Hooking Customers at the Bank Counter
Buying signals involve you constantly observing and listening to your customer to see if they’re interested to go to the next stage. And if they’re interested to go to the next stage, then take them there. And if the next stage happens to be signing the forms, then so be it. Just ask them to sign the forms.It can be that easy. In theory.But in practise people’s emotions, feelings, prejudices and so on and so on, get in the way. So we need to know h
g you have to do is get past all the filters…that means avoiding trigger words, and you’ve no doubt already read plenty about that. My goal is to help you pass the “glance test” and to create a friendly feeling
Buying signals involve you constantly observing and listening to your customer to see if they’re interested to go to the next stage. And if they’re interested to go to the next stage, then take them there. And if the next stage happens to be signing the forms, then so be it. Just ask them to sign the forms.It can be that easy. In theory.But in practise people’s emotions, feelings, prejudices and so on and so on, get in the way. So we need to know h
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