The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never u

While the majority will preach and teach about buying leads and implementing tactical methods to list building fantasies that rarely generate sales, the successful ones always seem to have an edge over the amateurs. I believe this success comes from cutting straight through the whimsical theories that many of these Internet marketers can't logically prove or explain.

I have numerous email accounts from several of the top email providers. My accounts are constantly bombarded with emails from thousands of Internet marketers. They come from all over the world. While one guru from Canada is trying to sell me on an insightful e-book with the latest list building techniques another one from Australia is attempting to sell me the same information in a different product. I was recently presented with opportunities to attend a flurry of SEO webinars from the U.K and U.S. at impressive prices and with tasteful bonuses.

Don't get me wrong. I have intentionally solicited myself to all of these email lists and distributed them over several email accounts for tracking purposes. I feel it is beneficial to my business to stay updated and informed of all the latest product releases and services. It serves my business well to know what is happening in the e-business world.

What concerns me, however, is the lack of overall standards many of these so called gurus advocate. If I were to start a free newsletter about home electronics and offer my subscribers the option to receive additional newsletters from third party publishers I would most likely find a great deal of common interests between my subscribers and my affiliates. This is normal because not everyone who's interested in reading about home electronics is ONLY interested in reading about home electronics. Many readers might care to know more about home furnishing or gardening, for example.

That enables me to provide fresh leads through an alliance company. In turn when my alliance releases their newsletter they will be able to throw fresh leads my way. This creates lead crossfire. What some marketers have failed to notice is that this crossfire will only move the traffic of leads, thus economizing on potential subscribers - not potential buyers. This does not conclude the list building effort.

In order to secure your leads you will need to present them with unique front-end offers. Keep in mind that these leads are merely passing you by in a flow of traffic that led them your way. They have not come walking directly to your front door and so they have no reason to stop and show interest in your business unless you're offering them something that the other guys can't get.

Think about it. Say you happened to find yourself subscribing to a particular e-zine that captured your interest. That e-zine then sent you an offer from a sponsor that allows you to subscribe to their list. You visit the sponsor's website and find that, while the offer is appealing, you choose to postpone the subscription for a later time. That later time is likely to never come around. Do you know why?

The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never un

Don't get me wrong. I have intentionally solicited myself to all of these email lists and distributed them over several email accounts for tracking purposes. I feel it is beneficial to my business to stay updated and informed of all the latest product releases and services. It serves my business well to know what is happening in the e-business world.

What concerns me, however, is the lack of overall standards many of these so called gurus advocate. If I were to start a free newsletter about home electronics and offer my subscribers the option to receive additional newsletters from third party publishers I would most likely find a great deal of common interests between my subscribers and my affiliates. This is normal because not everyone who's interested in reading about home electronics is ONLY interested in reading about home electronics. Many readers might care to know more about home furnishing or gardening, for example.

That enables me to provide fresh leads through an alliance company. In turn when my alliance releases their newsletter they will be able to throw fresh leads my way. This creates lead crossfire. What some marketers have failed to notice is that this crossfire will only move the traffic of leads, thus economizing on potential subscribers - not potential buyers. This does not conclude the list building effort.

In order to secure your leads you will need to present them with unique front-end offers. Keep in mind that these leads are merely passing you by in a flow of traffic that led them your way. They have not come walking directly to your front door and so they have no reason to stop and show interest in your business unless you're offering them something that the other guys can't get.

Think about it. Say you happened to find yourself subscribing to a particular e-zine that captured your interest. That e-zine then sent you an offer from a sponsor that allows you to subscribe to their list. You visit the sponsor's website and find that, while the offer is appealing, you choose to postpone the subscription for a later time. That later time is likely to never come around. Do you know why?

The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never u

What concerns me, however, is the lack of overall standards many of these so called gurus advocate. If I were to start a free newsletter about home electronics and offer my subscribers the option to receive additional newsletters from third party publishers I would most likely find a great deal of common interests between my subscribers and my affiliates. This is normal because not everyone who's interested in reading about home electronics is ONLY interested in reading about home electronics. Many readers might care to know more about home furnishing or gardening, for example.

That enables me to provide fresh leads through an alliance company. In turn when my alliance releases their newsletter they will be able to throw fresh leads my way. This creates lead crossfire. What some marketers have failed to notice is that this crossfire will only move the traffic of leads, thus economizing on potential subscribers - not potential buyers. This does not conclude the list building effort.

In order to secure your leads you will need to present them with unique front-end offers. Keep in mind that these leads are merely passing you by in a flow of traffic that led them your way. They have not come walking directly to your front door and so they have no reason to stop and show interest in your business unless you're offering them something that the other guys can't get.

Think about it. Say you happened to find yourself subscribing to a particular e-zine that captured your interest. That e-zine then sent you an offer from a sponsor that allows you to subscribe to their list. You visit the sponsor's website and find that, while the offer is appealing, you choose to postpone the subscription for a later time. That later time is likely to never come around. Do you know why?

The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never u

In order to secure your leads you will need to present them with unique front-end offers. Keep in mind that these leads are merely passing you by in a flow of traffic that led them your way. They have not come walking directly to your front door and so they have no reason to stop and show interest in your business unless you're offering them something that the other guys can't get.

Think about it. Say you happened to find yourself subscribing to a particular e-zine that captured your interest. That e-zine then sent you an offer from a sponsor that allows you to subscribe to their list. You visit the sponsor's website and find that, while the offer is appealing, you choose to postpone the subscription for a later time. That later time is likely to never come around. Do you know why?

The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never u

The answer is simple. You retain the option of subscribing at any given time because you know that you will gain the same benefits as a subscriber of two years your senior or two years your junior - regardless of when you subscribe. Leads that are generated for you are very different from leads that you generate yourself. You should never underestimate, or over estimate, the power of opt-in lists. Meaning, you can neither rely fully on your own lists, nor on those of others. List sharing is a lot like road building. You must learn to maximize on traffic and not congestion.

Your biggest lesson from this is learning to treat your leads differently. As they come to you in different ways - from different sources - they should be seen as different marketing channels all-together.