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Casual Articles - Reaching Buyers With Effective e-Mail Communication
The First Thing We Do, Let's Kill all the Bean Counters ce "Business is about people, not just numbers." - Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me give you an example, I know of a large machine-tool operation in the Midwest who used to be heralded for producing quality products. To this end, the company established an in-house school who taught their machinists how to build products, not just any old way, the company's way. The school was led by the senior craftsmen of the business who took pride in their workmanship and passed this on to the new employees. When an employee graduated from the school, a machinest not only knew his job, but took pride in his work and becam Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with yo Factoring Financing: The Easy Way To Finance Your Company 'Buyers do not respond' is a common refrain of many exporters using e-commerce portals. Some of them even go on to brand concerned buyer 'non-serious’ or even 'fake'. Little do they realize that the reason lies more with themselves than the other way round.Waiting up to 60 days to get your invoices paid can really be a major source of stress for business owners. This can be especially painful if you have to pay rent, suppliers and meet payroll. This is even more painful when most of your money is tied up in slow paying invoices. Having money tied up in slow paying invoices can also prevent you from capitalizing on new opportunities. Why? Because few business owners can deliver large orders to new clients and then underwrite the transaction for up to 60 days.If you cannot afford to wait to get paid by your clients there is a solution that can provide you with the necessary financing. It’s called factoring financing. With factoring you can accelerate the payment for y There may be many reasons why an e-mail goes unanswered, such as server down, spam filter or recipient’s mailbox full - but mostly the reason lies in its format, content and style. Chances of an e-mail eliciting any kind of response is indeed poor when recipient thinks the e-mail as 'waste of time' or 'there's nothing more to write about'. Obvious destination for such e-mails is the trash folder. To be successful in e-business and saving your e-mails from trash folder - its extremely important to understand what's acceptable in business e-mails in terms of writing style, format and content. You may have high quality product at competitive price - but that may not be enough to reach buyers unless your communication style is as good. Your communication must be able to attract recipient's attention through such acceptable style and content. 1. Acceptable Format A business e-mail must have a business address as its sender. A mail from sales@rama-exports.com is far more effective and acceptable than rama_exports@hotmail.com This is an extremely important requirement in any business e-mail format for obvious reasons. We are talking here of business not inviting friends for birthday party! If your business can not afford a business e-mail but offers million dollar products - you really can not blame the recipient cynicism. After all, you do not visit up-market automobile showroom in shorts and slippers as sales people may not take you seriously. In the anonymous world of Internet - establishing trust is the bedrock of any business relationship. Anonymous e-mails do not convey a positive image about your company – and possibly harms your cause. Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site. Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail. 2. Acceptable Style Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc. 3. Readability Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviations and enjoy SMS lingo - certainly not everyone! 4. Professional Style Professional style demands that your mail is precise, to the point and free from spelling errors and grammatical mistakes. Your content should run coherently from beginning to end, neatly organized into paragraphs and ideally should not exceed 3-4 paragraphs. Instead of writing about your product or company in details - touch important points and direct the reader to concerned sections in your web-site through links 5. Persistence Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with you Career Transitions Through Discovering Your Life Purpose nication must be able to attract recipient's attention through such acceptable style and content.Career transitions are exciting. They place you on the verge of something new and challenging and prompt your mind to think in a whole new way. One of the most important concepts to focus on when you are contemplating a career transition or are feeling very dissatisfied in your work is your life purpose. We all have a central life purpose and if we can fulfill that purpose through our work, we will be more successful, more productive, and happier in all areas of our lives. Marcia Bench, founder of Career Coach Institute and creator of the Authentic Vocation Model states that the deep sense of fulfillment that people seek will not occur unless they find work that unites who they are with what they do. Here are 10 question 1. Acceptable Format A business e-mail must have a business address as its sender. A mail from sales@rama-exports.com is far more effective and acceptable than rama_exports@hotmail.com This is an extremely important requirement in any business e-mail format for obvious reasons. We are talking here of business not inviting friends for birthday party! If your business can not afford a business e-mail but offers million dollar products - you really can not blame the recipient cynicism. After all, you do not visit up-market automobile showroom in shorts and slippers as sales people may not take you seriously. In the anonymous world of Internet - establishing trust is the bedrock of any business relationship. Anonymous e-mails do not convey a positive image about your company – and possibly harms your cause. Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site. Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail. 2. Acceptable Style Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc. 3. Readability Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviations and enjoy SMS lingo - certainly not everyone! 4. Professional Style Professional style demands that your mail is precise, to the point and free from spelling errors and grammatical mistakes. Your content should run coherently from beginning to end, neatly organized into paragraphs and ideally should not exceed 3-4 paragraphs. Instead of writing about your product or company in details - touch important points and direct the reader to concerned sections in your web-site through links 5. Persistence Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with yo Ailing Business Needs a Tonic or How To Stay Fresh in the Biz y of this point - to be successful in e-business, your business should have a professional web-site.So your store has changed the window display and all the mannequins. Colour and seasonal decorations have spruced up the walls and display units. The new arrivals have been steamed and strategically placed throughout the store. The outdoor pots have been refreshed and the welcome mat is new.But it’s not only the merchandising that needs a new change – business practices – all aspects of business – need to be re-invigorated to stay healthy and profitable. Business becomes stale! And that is often reflected in sales and in staff morale. If staff isn’t charged at all times, sales will decrease. What is the antidote? A tonic! According to the dictionary, a tonic produces a sense of well-being; a medicine to cu Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail. 2. Acceptable Style Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc. 3. Readability Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviations and enjoy SMS lingo - certainly not everyone! 4. Professional Style Professional style demands that your mail is precise, to the point and free from spelling errors and grammatical mistakes. Your content should run coherently from beginning to end, neatly organized into paragraphs and ideally should not exceed 3-4 paragraphs. Instead of writing about your product or company in details - touch important points and direct the reader to concerned sections in your web-site through links 5. Persistence Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with yo Online Shopping: The Easiest Way of Buying and Selling acy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviations and enjoy SMS lingo - certainly not everyone!Online shopping is the process consumers go through to purchase products or services over the internet. It is the perfect meeting point through Internet between buyers and sellers and an electronic application used for B2B (Business to business) and B2C (Business to consumers).Just as renting shops in the street, it is another form of buying and selling through internet in a simplest way: the sellers without facing any trouble of having any shops can sell their items and the buyers with no hassle of going to the shops in person can buy the products.The sellers have to select the size of the shop. The items appear on the main site listing as well as in the shop. Customers longing to buy the goods contact the 4. Professional Style Professional style demands that your mail is precise, to the point and free from spelling errors and grammatical mistakes. Your content should run coherently from beginning to end, neatly organized into paragraphs and ideally should not exceed 3-4 paragraphs. Instead of writing about your product or company in details - touch important points and direct the reader to concerned sections in your web-site through links 5. Persistence Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with yo What's Love Got To Do With It? ce We typically seek first to be understood; mostly, we do not listen with the intent to understand, we listen with the intent to reply. We are either speaking, or preparing to speak, filtering everything through our own eyeglasses and reading our life stories into other people’s lives.“I know exactly how you feel - let me tell you about my experience“ - constantly projecting our own movies onto other people’s behaviour. If we have a problem with someone - then that person just doesn’t understand. Sound familiar? But to understand another person, you have to listen to them, understand them. We are so filled with our own rightness, our own stories. I’m guilty of it too.Sometimes, when we are “listening” t Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process. Conclusion - Why Communication is So Important in E-Commerce? In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with you or at least take you seriously. This is a marked difference from traditional business and you should be aware of this feature of e-commerce. You may be well known in your own country but the overseas customer has no way of knowing how true your claims are. The only touchstone he/she has is your communication - you must make sure they are really professional looking. The professional visitors must immediately know from your offer that it has been written by another professional. So, take your communication style seriously and take professional advice wherever necessary. Without good communication style - your e-commerce venture may not take off the way you have planned.
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